Available to hire
Public relations specialist with expertise in hospitality, real estate, social impact, design and technology. Recent placements in Forbes, Fortune and Business Insider.
Strong track record of building PR campaigns for press releases, thought leadership and media placements that drives demonstrated growth in market awareness for clients.
Work Experience
Founder at OL Comms
April 15, 2010 - PresentConceptualize and execute PR campaigns for clients across B2B industries with a focus on hospitality, real estate, social impact and tech. Obtain placements in top national outlets including Bloomberg, Business Insider, Fortune, Forbes and MSN as well as leading trade publications.
Director of Content Strategy at Lindsey Henn Public Relations
June 1, 2020 - March 1, 2025Draft content including press releases, pitches, case studies, thought leadership/ghostwriting, email newsletters and social posts for clients in B2B SaaS, including healthcare/healthtech, fintech, medtech, proptech, data and AR/XR/VR.
Leverage mastery of client industries, brand voice and customer needs to boost client sales funnel by 25% of existing customer base in 90 days.
Build media relationships that lead to coverage on MSN, NBC, CNN, The Motley Fool, Nasdaq, Yahoo! and more, as well as leading industry trades in medtech, media and entertainment, marketing and advertising and real estate.
Support client growth with content strategy that helped scale a proptech platform from launch to acquisition in less than one year.
Manage multiple projects with internal and external stakeholders using software including Monday.com, Asana, Slack, Google Workspace, Trello and ClickUp to track deadlines and deliverables.
Special Projects Editor, Boutique Design/Conference Program Manager, BDNY and BDwest at Emerald Expositions
June 1, 2014 - January 20, 2020Produced regular travel and lifestyle content for print, web, newsletter and social channels. Created marketing copy that helped events reach their sales goals, including securing $10,000+ sponsorships. Worked collaboratively with editorial, sales, marketing and art direction teams. Traveled to attend, cover and speak at industry events. Channeled knowledge of sourcing and writing engaging content to craft award-nominated pieces targeted to the industry. Used analytics to adapt content to readers’ needs. Crafted impactful industry relationships that broadened the magazine’s reach and helped our trade fair, BDNY, get 70% C-Suite level speakers, including sponsored roundtables by AVIXA. Created small events to boost the brand’s engagement, with a focus on education and connectivity. Multi-tasked to stay on top of deadlines.
Education
Qualifications
Industry Experience
Non-Profit Organization, Media & Entertainment, Real Estate & Construction, Travel & Hospitality
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