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Overtime, I realised that managing a Facebook page isn't just about posting consistently - it's about identifying the performance of each post. Is the post relevant to your brand's voice? Is it solving a problem or pointing out an issue? How is the creative? Are the colors popping and do they align with the brand? I am Reginald Obetta, a social media manager, brand strategist, and copywriter. All I do is help brands scale on social media. I write captions and content that drive traffic, bring engagements, and converts.…Overtime, I realised that managing a Facebook page isn't just about posting consistently - it's about identifying the performance of each post. Is the post relevant to your brand's voice? Is it solving a problem or pointing out an issue? How is the creative? Are the colors popping and do they align with the brand? I am Reginald Obetta, a social media manager, brand strategist, and copywriter. All I do is help brands scale on social media. I write captions and content that drive traffic, bring engagements, and converts.

Reginald Obetta

Social Media Manager, Brand Strategist, Content Strategist, +3

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Overtime, I realised that managing a Facebook page isn't just about posting consistently - it's about identifying the performance of each post. Is the post relevant to your brand's voice? Is it solving a problem or pointing out an issue? How is the creative? Are the colors popping and do they align with the brand? I am Reginald Obetta, a social media manager, brand strategist, and copywriter. All I do is help brands scale on social media. I write captions and content that drive traffic, bring engagements, and converts.…Overtime, I realised that managing a Facebook page isn't just about posting consistently - it's about identifying the performance of each post. Is the post relevant to your brand's voice? Is it solving a problem or pointing out an issue? How is the creative? Are the colors popping and do they align with the brand? I am Reginald Obetta, a social media manager, brand strategist, and copywriter. All I do is help brands scale on social media. I write captions and content that drive traffic, bring engagements, and converts.

Available to hire

Overtime, I realised that managing a Facebook page isn’t just about posting consistently - it’s about identifying the performance of each post. Is the post relevant to your brand’s voice? Is it solving a problem or pointing out an issue? How is the creative? Are the colors popping and do they align with the brand?

I am Reginald Obetta, a social media manager, brand strategist, and copywriter. All I do is help brands scale on social media. I write captions and content that drive traffic, bring engagements, and converts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager (Multi-Platform) at Hirey (Freelance Platform)

April 1, 2026 - Present

Currently manage and grow brand presence across X, Instagram, Facebook, and TikTok. Increase overall engagement by 30%+ within the first month through content optimization and audience targeting.

Social Media Manager (Multi-Platform) at Hey Hire (Freelance Platform)

April 1, 2026 - Present

Currently manage and grow brand presence across X, Instagram, Facebook, and TikTok; increase overall engagement by 30%+ within the first month through content optimization and audience targeting; create high-performing creatives tailored to each platform’s audience behavior.

Social Media Manager at First Ride (Africa's Leading Ride-Hailing Platform)

February 1, 2026 - Present

Built the company’s Facebook presence from the ground up, growing the page from 0 to 1.6k+ followers through structured content execution. Achieved an average engagement rate of 6–10% per post, exceeding industry benchmarks.

Social Media Manager & Brand Strategist at FirstRide

February 1, 2026 - Present

Built the company’s Facebook presence from the ground up, growing the page from 0 to 1.6k followers; achieved average engagement of 6-10% per post through structured content execution and audience targeting.

Content & Engagement Manager at Independent Social Media Management

June 1, 2025 - December 31, 2025

Managed high-engagement lifestyle and entertainment accounts across Instagram and Threads; delivered engagement rates 8-15%; increased reach by 50%+; grew email list to 1,000+ subscribers; positioned publications as a key brand channel.

Social Media Manager / Content Strategist at Jobs Connect & Business Promotion (Career & Job Platform)

June 1, 2024 - Present

Managed a job-focused platform delivering daily content on employment opportunities (remote and on-site), training, and career development. Created educational and advisory content on job search strategies, scam avoidance, and upskilling, positioning the platform as a trusted resource. Generated high post reach (10,000–30,000 impressions per content cycle) through relevant and timely content. Maintained consistent publishing cadence, strengthening audience trust and platform relevance.