Available to hire
Hi, I’m Orlando Gillibrand, a Senior Graphic Designer and Creative Consultant with 15+ years of international experience across brand strategy, digital marketing, UI/UX, and advertising. I translate business objectives into cohesive visual systems that perform, delivering impact for clients across Canada and Latin America.
Currently I run a solo practice as a full-cycle creative partner, handling everything from strategic briefs to final delivery, with bilingual English/Spanish capabilities. I thrive on leading cross-functional teams, shaping brand narratives, and optimizing campaigns that boost engagement and conversions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Remote Art Director / Graphic Designer at GrandVision, Rotter & Krauss (Santiago, Chile)
January 6, 2020 - April 20, 2023Led design of in-store signage, vinyl graphics, banners, and POP materials for 250+ retail locations across Latin America.
- Oversaw pre-press preparation and proofing for wide-format projects, ensuring color accuracy and brand compliance.
- Adapted international brand campaigns to large-format outputs while maintaining strict brand guidelines.
- Collaborated with cross-functional teams to create visual content for online promotions, TV, and print.
- Designed internal communications for 6,000+ employees, enhancing engagement and brand alignment.
Senior Freelance Brand & Digital Designer at Self-employed (Sole Proprietorship)
January 1, 2026 - PresentLead brand strategy and visual identity development for clients in Canada and Latin America, delivering cohesive systems across digital and print touchpoints. Designed performance-driven advertising assets for Meta and Google Display Ads, focusing on CTA optimization and audience segmentation. Managed full website refresh and strategic repositioning for a real estate firm in Patagonia, consolidating brand narrative across web and marketing materials. Led creative localization for global campaigns, adapting messaging and visuals for diverse regional markets. Operated the full business lifecycle independently, including project scoping, client management, invoicing, and GST compliance. Selected clients include Idea Rebel, Arrow Media, and Boa Agency.
Senior Graphic Designer at Medical Rejuvenation Centre & Di Morelli Medical Skin Care
June 1, 2023 - January 1, 2025Directed a comprehensive brand refresh across digital and print channels, increasing social media engagement. Redesigned and optimized UI/UX flows for the e-commerce platform, improving conversion by 22% through improved navigation and visual hierarchy. Produced and managed 150+ digital marketing assets in collaboration with marketing, clinical, and leadership teams, maintaining brand consistency at scale.
Remote Art Director / Senior Graphic Designer at GrandVision - Rotter & Krauss
January 1, 2020 - April 1, 2023Designed in-store signage, vinyl graphics, POP materials, and environmental branding for 250+ retail locations across Latin America. Managed pre-press preparation and color profiling for wide-format production, ensuring brand standards and ICC compliance across print vendors. Developed internal communications program for 6,000+ employees to support organizational alignment and brand culture. Remotely led creative across multi-market campaigns, consolidating brand narratives for Latin American markets.
Art Director at Resultados
January 1, 2019 - June 1, 2021Led visual campaigns and brand materials across Argentina, Chile, and Uruguay, supplying assets to 200+ retail locations. Directed an in-house design team, setting timelines, budgets, and quality standards across print, digital, and environmental media. Concepted and produced brand visuals from brief to production, ensuring consistency across touchpoints.
Art Director - Tri-Country Lead at GrandVision - Rotter & Krauss
December 1, 2011 - December 1, 2016Directed visual campaigns and brand materials across Argentina, Chile, and Uruguay, supplying assets to 200+ retail locations. Led in-house design team, managing timelines and budgets across simultaneous campaigns. Shaped brand strategy and visual concepts from brief to production, ensuring consistency across print, digital, and environmental media.
UX/UI Designer at Betterfly
July 1, 2021 - December 1, 2021Designed UI/UX assets for web and mobile applications, contributing to a 15% uplift in brand recognition within the target user base. Built wireframes and interactive prototypes in Figma, focusing on accessibility and mobile-first user flows.
UI Designer at Betterfly
July 1, 2021 - December 1, 2021Designed UI/UX assets for web and mobile apps, contributing to a 15% uplift in brand recognition within the target user base. Built wireframes and interactive prototypes in Figma with a focus on accessibility and mobile-first user flows.
Art Director at Resultads
January 1, 2019 - June 1, 2021Designed integrated digital campaigns across web, social, and email channels, driving a 25% improvement in conversion rate. Created interfaces for web and mobile products, conducting user research and iterative testing to validate design decisions.
Education
Bachelor of Arts in Advertising & Communications at Universidad de las Americas
February 3, 2003 - November 23, 2007Bachelor of Arts in Advertising & Communications
Certificate at Google UX Design Certificate
January 1, 2023 - January 1, 2023UX/UI Design Program at Crehana - Argentina
January 1, 2020 - January 1, 2020Diploma in Digital Creativity & Advertising at Escuela de Publicidad Hermanos - Chile
January 1, 2016 - January 1, 2016Adobe Creative Suite Cross-Media Certification at Adobe
January 11, 2030 - April 27, 2026Bachelor of Arts in Advertising & Communications at Universidad de Las Américas - Chile
January 1, 2007 - January 1, 2011Google UX Design Certificate at Google/Coursera - Canada
January 1, 2023 - April 27, 2026UX/UI Design Program at Crehana - Argentina
January 1, 2020 - April 27, 2026Diploma in Digital Creativity & Advertising at Escuela de Publicidad Hermanos - Chile
January 1, 2016 - April 27, 2026Adobe Creative Suite Cross-Media Certification at Adobe
January 11, 2030 - April 27, 2026Bachelor of Arts in Advertising & Communications at Universidad Gabriela Mistral - Chile
January 1, 2011 - January 1, 2011Bachelor of Arts in Advertising & Communications at Universidad de Las Américas - Chile
January 1, 2007 - April 27, 2026Qualifications
Adobe Creative Suite Certification
March 7, 2011 - December 9, 2011Adobe Creative Suite Cross Media Certification: Universidad Gabriela Mistral, Chile
Diploma in Digital Creativity & Advertising
January 18, 2016 - October 21, 2016Brother Advertising School
UX Certificate
June 5, 2023 - August 25, 2023Google Coursera, Canada
Google UX Design Certificate
January 1, 2023 - January 1, 2023UX/UI Design Program
January 1, 2020 - January 1, 2020Diploma in Digital Creativity & Advertising
January 1, 2016 - January 1, 2016Adobe Creative Suite Cross-Media Certification
January 11, 2030 - April 27, 2026Bachelor of Arts in Advertising & Communications
January 1, 2007 - January 1, 2011Google UX Design Certificate
January 1, 2023 - April 27, 2026Adobe Creative Suite Cross-Media Certification
January 11, 2030 - April 27, 2026Industry Experience
Healthcare, Retail, Education, Media & Entertainment, Software & Internet, Wholesale & Distribution, Professional Services
Hire a Art Director
We have the best art director experts on Twine. Hire a art director in Coquitlam today.