Wamara Orusa

Available to hire

Skills

Experience Level

Language

English
Advanced

Work Experience

Marketing & Social Media Intern at Urban Kraft Studios
June 1, 2023 - November 30, 2023
Supported execution of a multi-channel seasonal campaign, Urban November, through content creation, creator research, and audience engagement initiatives. Managed social media publishing workflows by creating posts and maintaining weekly content calendars across Instagram and TikTok. Increased social engagement by 20% through community engagement, trend-based content planning, and platform optimization strategies. Conducted competitor and creator trend analysis to improve audience targeting and content performance.
Social Media Content Creator at Online (Remote)
September 1, 2024 - Present
Grew TikTok and Instagram audience to 9.3K+ followers through consistent short-form lifestyle content and platform-optimized storytelling. Managed full content production cycle including ideation, filming, editing, publishing, and community engagement. Used TikTok Insights and Instagram Analytics to refine content strategy, improve retention, and increase engagement performance. Collaborated with 10+ brands on sponsored content and UGC campaigns focused on lifestyle and digital marketing.
Guest Services and Social Media Support at African Fashion Week Toronto
August 1, 2024 - August 31, 2024
Supported live social media coverage by capturing real-time UGC to increase audience engagement and event visibility. Assisted guest services in a fast-paced event environment while maintaining professionalism and positive attendee experience. Collaborated with marketing and event teams to ensure consistent brand presence and smooth event execution.

Education

Bachelor of Arts in Media Studies at Trent University
September 1, 2025 - April 1, 2027
Diploma in Business Marketing at Centennial College
January 1, 2024 - April 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail

Skills

Experience Level