Hi, I’m Oscar Torres, a senior paid media and digital marketing manager based in Los Angeles. Over the past decade I’ve scaled paid search and paid social portfolios across residential real estate, multi-family, and consumer brands, with deep expertise in Google Ads (Performance Max, Search, Display, YouTube) and Meta Ads. I’ve managed a 750+ account portfolio with a $2M+ budget, delivering KPI performance above sector benchmarks through rigorous testing, audience optimization, and AI-augmented workflows. I excel at owning client-facing reporting, building strong platform partnerships with Google and Meta, and driving results in distributed, remote teams. I’ve led cross-functional campaigns, optimized pacing and budgets to prevent overspend, and collaborated across creative, web, and product teams to deliver integrated campaigns that move the bottom line and support growth in real estate, multifamily, and consumer brands.

Oscar Torres

Hi, I’m Oscar Torres, a senior paid media and digital marketing manager based in Los Angeles. Over the past decade I’ve scaled paid search and paid social portfolios across residential real estate, multi-family, and consumer brands, with deep expertise in Google Ads (Performance Max, Search, Display, YouTube) and Meta Ads. I’ve managed a 750+ account portfolio with a $2M+ budget, delivering KPI performance above sector benchmarks through rigorous testing, audience optimization, and AI-augmented workflows. I excel at owning client-facing reporting, building strong platform partnerships with Google and Meta, and driving results in distributed, remote teams. I’ve led cross-functional campaigns, optimized pacing and budgets to prevent overspend, and collaborated across creative, web, and product teams to deliver integrated campaigns that move the bottom line and support growth in real estate, multifamily, and consumer brands.

Available to hire

Hi, I’m Oscar Torres, a senior paid media and digital marketing manager based in Los Angeles. Over the past decade I’ve scaled paid search and paid social portfolios across residential real estate, multi-family, and consumer brands, with deep expertise in Google Ads (Performance Max, Search, Display, YouTube) and Meta Ads. I’ve managed a 750+ account portfolio with a $2M+ budget, delivering KPI performance above sector benchmarks through rigorous testing, audience optimization, and AI-augmented workflows.

I excel at owning client-facing reporting, building strong platform partnerships with Google and Meta, and driving results in distributed, remote teams. I’ve led cross-functional campaigns, optimized pacing and budgets to prevent overspend, and collaborated across creative, web, and product teams to deliver integrated campaigns that move the bottom line and support growth in real estate, multifamily, and consumer brands.

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Language

English
Fluent

Work Experience

Independent Marketing Consultant (Contract) at Independent Marketing Consultant (Contract)
January 1, 2024 - Present
Built and scaled paid search and paid social programs across diverse client portfolios, including multifamily residential lead generation for Let's Get It Rented, Rescue MI, Nature Now, and Binger Labs. Led cross-functional teams across creative, social, and web to execute integrated brand campaigns that fueled fundraising and brand activations. Directed content creation and copywriting for product launches, maintaining 100% deadline compliance across portfolios.
PPC & Campaign Specialist at Apartment SEO — Multifamily Residential Digital Marketing Agency
August 1, 2023 - December 1, 2024
Led the PPC department managing paid search and paid social campaigns for a 750+ multi-family residential portfolio, 2,000+ campaigns, and a $2M+ annual budget. Achieved KPI benchmarks with 10–12% CTR and 7% conversion rates above Google sector averages through Performance Max optimization, audience segmentation, landing page optimization, and meticulous pacing with zero overspend. Reduced unspent monthly budget carryover by 74% (from $15,000+ to $4,000) via audits and reallocation. Partnered with Google and Meta platform reps to leverage beta features and optimize automated bidding.
Digital Media Strategist & Manager at GRX Immersive Labs
January 1, 2022 - August 1, 2023
Managed integrated marketing across social, email, paid, and SEO while leading user acquisition campaigns for sold-out experiential activations with TIME, Meta, and Tribeca Film Festival. Co-produced a technology mini-series featuring industry leaders, driving brand storytelling and partner engagement. Collaborated across internal teams and external agencies to deliver consistent brand voice and high-quality creative assets.
Marketing Manager | Associate Producer at Jaigantic Entertainment
July 1, 2020 - January 1, 2022
Led integrated marketing, e-commerce, and content production through a 4-month omnichannel campaign that secured fan funding and strategic investments. Promoted to Associate Producer with operational ownership of 100+ person crews and complex vendor networks across locations. Directed social and content strategy that scaled the brand's YouTube channel to 1M+ subscribers, achieving Partner status and generating significant ad revenue.

Education

B.A. English (Communications Emphasis) at University of California, Irvine
January 1, 2012 - January 1, 2017
B.A. Film & Media Studies (Digital Media Emphasis) at University of California, Irvine
January 1, 2012 - January 1, 2017

Qualifications

Google Ads Certification
January 11, 2030 - June 2, 2026
Meta Ads Manager Certification
January 11, 2030 - June 2, 2026

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Software & Internet, Education, Computers & Electronics, Non-Profit Organization, Other