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I'm Oscar Desii, a Business, Brand & Growth Strategist operating at the intersection of positioning, transformation, and scalable growth. I partner with leadership teams to redefine competitive advantage, unlock expansion opportunities, and align brand with evolving business models. With 12+ years of experience spanning consulting, creative industries, and second-generation business transformation, I help teams bring strategic clarity to execution. I also integrate AI into strategic and creative processes to enhance decision-making and scalability. I’m the founder of Fundamento®, co-founder of 838 AI Studio, and I’ve led digital transformation, eCommerce launches, and cross-functional modernization that have driven growth beyond €2M. Previously, I directed international brand strategy projects and continue to advise across Europe and the US.…I'm Oscar Desii, a Business, Brand & Growth Strategist operating at the intersection of positioning, transformation, and scalable growth. I partner with leadership teams to redefine competitive advantage, unlock expansion opportunities, and align brand with evolving business models. With 12+ years of experience spanning consulting, creative industries, and second-generation business transformation, I help teams bring strategic clarity to execution. I also integrate AI into strategic and creative processes to enhance decision-making and scalability. I’m the founder of Fundamento®, co-founder of 838 AI Studio, and I’ve led digital transformation, eCommerce launches, and cross-functional modernization that have driven growth beyond €2M. Previously, I directed international brand strategy projects and continue to advise across Europe and the US.

Oscar Desii

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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I'm Oscar Desii, a Business, Brand & Growth Strategist operating at the intersection of positioning, transformation, and scalable growth. I partner with leadership teams to redefine competitive advantage, unlock expansion opportunities, and align brand with evolving business models. With 12+ years of experience spanning consulting, creative industries, and second-generation business transformation, I help teams bring strategic clarity to execution. I also integrate AI into strategic and creative processes to enhance decision-making and scalability. I’m the founder of Fundamento®, co-founder of 838 AI Studio, and I’ve led digital transformation, eCommerce launches, and cross-functional modernization that have driven growth beyond €2M. Previously, I directed international brand strategy projects and continue to advise across Europe and the US.…I'm Oscar Desii, a Business, Brand & Growth Strategist operating at the intersection of positioning, transformation, and scalable growth. I partner with leadership teams to redefine competitive advantage, unlock expansion opportunities, and align brand with evolving business models. With 12+ years of experience spanning consulting, creative industries, and second-generation business transformation, I help teams bring strategic clarity to execution. I also integrate AI into strategic and creative processes to enhance decision-making and scalability. I’m the founder of Fundamento®, co-founder of 838 AI Studio, and I’ve led digital transformation, eCommerce launches, and cross-functional modernization that have driven growth beyond €2M. Previously, I directed international brand strategy projects and continue to advise across Europe and the US.

Available to hire

I’m Oscar Desii, a Business, Brand & Growth Strategist operating at the intersection of positioning, transformation, and scalable growth. I partner with leadership teams to redefine competitive advantage, unlock expansion opportunities, and align brand with evolving business models. With 12+ years of experience spanning consulting, creative industries, and second-generation business transformation, I help teams bring strategic clarity to execution.

I also integrate AI into strategic and creative processes to enhance decision-making and scalability. I’m the founder of Fundamento®, co-founder of 838 AI Studio, and I’ve led digital transformation, eCommerce launches, and cross-functional modernization that have driven growth beyond €2M. Previously, I directed international brand strategy projects and continue to advise across Europe and the US.

Language

English

Fluent

Spanish; Castilian

Advanced

Catalan; Valencian

Advanced

Italian

Advanced

Work Experience

Founder & Strategy Director at Fundamento®

January 1, 2014 - Present

Strategic advisor to executive teams on positioning, growth definition, market expansion, and transformation. Integrating AI into strategic and creative processes to enhance decision-making and scalability.

Business Strategy & Digital Transformation Lead at Sandro Desii

January 1, 2017 - January 1, 2025

Led second-generation business transition, digital transformation (ERP and process integration), eCommerce launch, cross-functional modernization, and sales territory development exceeding €2M.

Head of Strategy at Mucho Design

January 1, 2015 - January 1, 2017

Directed international brand strategy projects across Europe and the US for major corporate clients.