I'm Oscar Desii, a Business, Brand & Growth Strategist operating at the intersection of positioning, transformation, and scalable growth. I partner with leadership teams to redefine competitive advantage, unlock expansion opportunities, and align brand with evolving business models. With 12+ years of experience spanning consulting, creative industries, and second-generation business transformation, I help teams bring strategic clarity to execution. I also integrate AI into strategic and creative processes to enhance decision-making and scalability. I’m the founder of Fundamento®, co-founder of 838 AI Studio, and I’ve led digital transformation, eCommerce launches, and cross-functional modernization that have driven growth beyond €2M. Previously, I directed international brand strategy projects and continue to advise across Europe and the US.

Oscar Desii

I'm Oscar Desii, a Business, Brand & Growth Strategist operating at the intersection of positioning, transformation, and scalable growth. I partner with leadership teams to redefine competitive advantage, unlock expansion opportunities, and align brand with evolving business models. With 12+ years of experience spanning consulting, creative industries, and second-generation business transformation, I help teams bring strategic clarity to execution. I also integrate AI into strategic and creative processes to enhance decision-making and scalability. I’m the founder of Fundamento®, co-founder of 838 AI Studio, and I’ve led digital transformation, eCommerce launches, and cross-functional modernization that have driven growth beyond €2M. Previously, I directed international brand strategy projects and continue to advise across Europe and the US.

Available to hire

I’m Oscar Desii, a Business, Brand & Growth Strategist operating at the intersection of positioning, transformation, and scalable growth. I partner with leadership teams to redefine competitive advantage, unlock expansion opportunities, and align brand with evolving business models. With 12+ years of experience spanning consulting, creative industries, and second-generation business transformation, I help teams bring strategic clarity to execution.

I also integrate AI into strategic and creative processes to enhance decision-making and scalability. I’m the founder of Fundamento®, co-founder of 838 AI Studio, and I’ve led digital transformation, eCommerce launches, and cross-functional modernization that have driven growth beyond €2M. Previously, I directed international brand strategy projects and continue to advise across Europe and the US.

See more

Language

English
Fluent
Spanish; Castilian
Advanced
Catalan; Valencian
Advanced
Italian
Advanced

Work Experience

Founder & Strategy Director at Fundamento®
January 1, 2014 - Present
Strategic advisor to executive teams on positioning, growth definition, market expansion, and transformation. Integrating AI into strategic and creative processes to enhance decision-making and scalability.
Business Strategy & Digital Transformation Lead at Sandro Desii
January 1, 2017 - January 1, 2025
Led second-generation business transition, digital transformation (ERP and process integration), eCommerce launch, cross-functional modernization, and sales territory development exceeding €2M.
Head of Strategy at Mucho Design
January 1, 2015 - January 1, 2017
Directed international brand strategy projects across Europe and the US for major corporate clients.

Education

Executive Training at Dale Carnegie
January 11, 2030 - February 11, 2026
Advertising & Public Relations at Blanquerna (Universitat Ramon Llull)
January 11, 2030 - February 11, 2026
The Secret Power of Brands at Wolf Ollins + University of East Anglia
January 11, 2030 - February 11, 2026
Executive Advisory at idEC-UPF (Universitat Pompeu Fabra)
January 11, 2030 - February 11, 2026

Qualifications

Executive Training
January 11, 2030 - February 11, 2026
Advertising & Public Relations
January 11, 2030 - February 11, 2026
The Secret Power of Brands
January 11, 2030 - February 11, 2026
Executive Advisory
January 11, 2030 - February 11, 2026

Industry Experience

Consumer Goods, Telecommunications, Financial Services, Manufacturing, Media & Entertainment, Professional Services