Available to hire
I am Alexander Oshun Loye, an experienced ICT and Marketing professional with over 25 years of multi-disciplinary expertise across digital marketing, strategic marketing, project management, and ICT. I have managed and developed projects in SEO, PPC, SMM, e-commerce, growth hacking, and data analysis with a solid track record including award-winning startups and enterprise solutions in Ireland and internationally.
I bring strong communication, networking, and leadership skills with academic credentials including an MBA in Marketing and a Level 9 PGD in Cybersecurity. My passion lies in combining technology and marketing strategies to deliver business value, optimize campaigns, and innovate solutions in digital environments.
Experience Level
Expert
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Expert
Expert
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Expert
Intermediate
Intermediate
Work Experience
Founder / CMO / PM at Surejobz App
December 31, 2023 - August 20, 2025Led the creation and management of a multi-skill freelance job marketplace platform from ideation, launch, to scale-up. Managed marketing strategy using SEA, SEO, and SMM driving 10k+ users on Android, iOS, and Web. Surejobz operates in a $4.5 trillion market with expansion prospects in emerging and developed economies. Awarded the EU Business New & Irish Enterprise award for Best Freelance Job Marketplace platform in 2021/22.
Digital Marketing & ICT Project Mentor and Assessor at Open Classrooms
February 1, 2022 - PresentDelivered lectures on marketing principles, SEO, SEM, PPC, marketing automation, CRM, growth hacking, email marketing, landing page optimization, market research, and ICT project management emphasizing the use of industry tools.
Chief Marketing Officer (CMO) at TeeZe Dating App
November 30, 2018 - August 20, 2025Provided overall marketing strategy, digital channel setup, optimization, user growth hacking, and campaign management generating over 1,000 signups within 40 days. Applied SEO speed improvements and proposed product enhancements. The app had a business model connecting users in bars, restaurants, and cinemas.
Marketing Manager – Campaign Account Management at IAC Application
May 31, 2017 - August 20, 2025Managed digital marketing operations for Google EMEA LCS with leadership of 60+ campaign specialists and quality analysts ensuring high delivery standards. Led multi-million dollar PPC portfolios on Bing, Yahoo & Google with campaign planning, budget management and performance reviews.
Team and Quality Manager (Google LC Ads Account Management) at Cognizant (Digital Operations for Google)
October 31, 2019 - August 20, 2025Improved Google PPC campaign quality score by analyzing data, refined automation tools, URL optimization, and keyword-level dynamic keyword insertion strategies. Collaborated across marketing and tech teams for campaign performance enhancement.
Digital Marketing Manager – Strategy Development and Implementation at CDG Brand
September 30, 2016 - August 20, 2025Developed and executed lead generation funnels for Marketing Qualified Leads and Sales Qualified Leads with a focus on SEO (post-2012 Penguin updates), social media marketing, A/B testing, conversion optimization, and video analytics. Achieved €10K worth of organic paying leads within 3 weeks and grew social media accounts significantly.
Founder / CMO / PM at Surejobz Web Portal
January 31, 2016 - August 20, 2025Created a best-match freelance job marketplace web portal leading to the app currently in operation. Oversaw idea formulation, business model development, overall business direction, and marketing. Secured Enterprise Ireland start-up funding and partially Bank of Ireland financial support.
Enterprise Program Management at Elance (Now Upwork)
May 31, 2014 - August 20, 2025Managed a J&J project involving planning, execution, monitoring, risk analysis, and supporting project managers in budget and schedule adherence.
Digital Marketing Manager - Strategy Development and Implementation at EmpowerWords
September 30, 2013 - August 20, 2025Developed and managed digital and traditional marketing strategies for an online reading marketplace, launching two businesses and revamping a third. Managed PPC campaigns on Bing, Yahoo and Google achieving positive margin improvements. Collaborated on landing pages and marketing automation improvements.
SEO Specialist – SEO & SMO Strategy Development & Implementation at Gifts Direct and Siopa
April 30, 2013 - August 20, 2025Managed SEO and digital marketing initiatives including social media presence, lead generation, optimization, and UI/UX improvements with A/B tests and video analytics. Implemented a live chat CRM tool increasing repeat buying and improving customer engagement.
Principal Consultant (Freelance Digital Marketing & ICT Project Management) at Tenddeapact Solutions
January 1, 2007 - PresentExecuted and managed numerous ICT projects including lead generation, client consultation, campaign setup and account management, SEO/SEM/SMM/ASO, responsive web design and development, e-commerce, branding, BI, AI and cybersecurity strategies, cloud computing migration, and analytics.
Education
MBA Marketing at Blekinge Institute of Technology, School of Management, Sweden (BTH)
January 1, 2007 - January 1, 2009B.Sc.Ed Double Honours Geography and Education at University of Jos
January 1, 1992 - January 1, 1997Level 9 PGD in Cybersecurity at University of Sunderland, UK
January 1, 2024 - January 1, 2025Certificate in Technology Entrepreneurship at Lab to Market, Harvard Business School
June 1, 2020 - June 1, 2020Certificate in Entrepreneurship Studies - New Frontiers Ph.1 at Technological University Dublin (formerly ITB)
January 1, 2018 - January 1, 2018Certificate in Online Marketing: The Digital Garage at Google & IAB Europe
June 1, 2017 - June 1, 2017Start Your Own Business Certificate at Education and Training Board (ETB)
January 1, 2014 - January 1, 2015Level 8 Certificate in Advanced Project Management for the ICT Professional at DBS
January 1, 2012 - January 1, 2013Level 9 Certificate in Business Intelligence and Decision Support at University College Cork / Irish Management Institute
January 1, 2011 - January 1, 2011Level 9 Certificate in Cloud Computing and Web 2.0 at University College Cork / Irish Management Institute
January 1, 2011 - January 1, 2011Certified Professional Internet Marketer (PIM) - SEO in Practice at Link-Assistant.com
January 1, 2011 - August 20, 2025Certified Competent Internet Marketer (CIM) at Web CEO University, Kherson, Ukraine
January 1, 2008 - January 1, 2011Certificate in Web Design at Westminster College of Computing, London, UK
January 1, 2003 - January 1, 2004Diploma in Computer (DTP), Basic and DBase Programming at YoliVic Computer College
January 1, 1999 - August 20, 2025Qualifications
Certified Digital Marketer (Google & Microsoft)
January 11, 2030 - August 20, 2025Certified ICT Project Manager (SDLC)
January 11, 2030 - August 20, 2025AdWords Advanced Search Advertising (Google Academy for Ads)
February 1, 2017 - August 20, 2025Certificate in Google AdWords Fundamentals (Google Academy for Ads)
February 1, 2017 - August 20, 2025Bing Ads Accredited Professional
February 1, 2017 - February 1, 2018Certificate in Google Tag Manager Fundamentals (Google Analytics Academy)
July 1, 2015 - August 20, 2025Accenture Future Learn: Certificates in AI, UX, Web Analytics & Digital Marketing
July 1, 2022 - October 1, 2022Certified Digital Marketer (Google & Microsoft)
January 11, 2030 - August 20, 2025Certified ICT Project Manager (SDLC)
January 11, 2030 - August 20, 2025AdWords Advanced Search Advertising (Google Academy For Ads)
February 1, 2017 - August 20, 2025Google AdWords Fundamentals (Google Academy for Ads)
February 1, 2017 - August 20, 2025Bing Ads Accredited Professional (Microsoft)
February 1, 2017 - February 1, 2018Google Tag Manager Fundamentals (Google Analytics Academy)
July 1, 2015 - August 20, 2025Certified Professional Internet Marketer (PIM)
January 1, 2011 - August 20, 2025Certified Competent Internet Marketer (CIM)
January 1, 2008 - December 31, 2011MBA (Marketing)
January 1, 2007 - January 1, 2009B.Sc.Ed (Double Honours) Geography and Education
July 1, 1992 - July 1, 1997Level 9 PGDip in Cybersecurity
January 1, 2024 - January 1, 2025Certificate in Technology Entrepreneurship
June 1, 2020 - June 30, 2020Certificate in Entrepreneurship Studies
January 1, 2018 - December 31, 2018Certificate in Online Marketing
June 1, 2017 - June 30, 2017AdWords Advanced Search Advertising Certification
February 1, 2017 - February 28, 2017Certificate in Google AdWords Fundamentals
February 1, 2017 - February 28, 2017Bing Ads Accredited Professional
February 1, 2017 - February 28, 2018Certificate in Google Tag Manager Fundamentals
July 1, 2015 - July 31, 2015Start Your Own Business Certificate
January 1, 2014 - January 1, 2015Level 8 Certificate in Advanced Project Management for the ICT Professional
January 1, 2012 - January 1, 2013Level 9 Certificate in Business Intelligence and Decision Support
January 1, 2011 - December 31, 2011Level 9 Certificate in Cloud Computing and Web 2.0
January 1, 2011 - December 31, 2011Certified Professional Internet Marketer (PIM)
January 1, 2011 - August 25, 2025Certified Competent Internet Marketer (CIM)
January 1, 2008 - December 31, 2011Certificate in Web Design
January 1, 2003 - January 1, 2004Industry Experience
Education, Professional Services, Software & Internet, Retail, Financial Services, Computers & Electronics
Experience Level
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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