I specialize in graphic design and illustration, with ongoing studies in UX/UI and animation. With an 8-year background in marketing, I find my true calling in the realm of visual arts. My design philosophy marries beauty with utility, utilizing my marketing expertise for clear communication.

Kairat Otelbay

I specialize in graphic design and illustration, with ongoing studies in UX/UI and animation. With an 8-year background in marketing, I find my true calling in the realm of visual arts. My design philosophy marries beauty with utility, utilizing my marketing expertise for clear communication.

Available to hire

I specialize in graphic design and illustration, with ongoing studies in UX/UI and animation. With an 8-year background in marketing, I find my true calling in the realm of visual arts. My design philosophy marries beauty with utility, utilizing my marketing expertise for clear communication.

See more

Language

English
Intermediate
Russian
Fluent
Kazakh
Fluent
Kirghiz, Kyrgyz
Intermediate

Work Experience

On-site Designer at OREO Central Asia
August 1, 2024 - August 21, 2025
Led design of mobile games using Figma as part of the OREO Twist advertising campaign; the games were played more than 100,000 times during the campaign period. Designed a mobile game and website for Old Spice Georgia in collaboration with Tomorrowland, reaching about 52,000 registered players and site visitors.
Art Director at Vostok Media Kazakhstan
August 1, 2024 - August 21, 2025
Created three original and redesigned three existing ad posters for Visa Kazakhstan’s Transit Program campaign, displayed on buses in major cities across the country, reaching approximately 1 million daily riders.
Graphic Designer at Vostok Media Kazakhstan
April 1, 2024 - Present
I designed visual materials for the company’s clients, including complete designs for advertising campaigns. Additionally, I created presentations and developed advertising materials for placement on websites in Kazakhstan, Uzbekistan, Georgia, and Azerbaijan. I adapted client materials for the local market and neighboring countries and also worked on storyboards for upcoming commercial shoots. Lastly, I was involved in game design development.
Senior Graphic Designer at Salem Social Media
March 1, 2024 - August 21, 2025
Created designs for 15 posters, directed 8 complex artistic photoshoots, and provided design support across 21 web series projects using Adobe CC, with each project averaging over 1.2 million views and boosted audience engagement. Led a team of 5 designers (graphic and motion) for 2 years, supporting growth through technical guidance and soft skills coaching; two mentees advanced to Art Director roles at different design companies. Supervised the organization of premiere events for 15 film projects with an average attendance of 350 guests.
Design Director at Unico Play
January 1, 2024 - Present
Designed and adapted pre-promo content using Photoshop and Illustrator for the largest feature film pre-screening in Central Asia, attended by approximately 820 guests in person and viewed by over 10,000 people on social media. Designed and implemented two main posters for the film "Turgaud", submitted to the Cannes Film Festival. Partnered with a teammate to deliver a branded sled for Red Bull Jump & Freeze within 8 hours as part of a film promotion campaign, showcased to an audience of around 2,500 attendees.
Senior Graphic Designer at Salem social media
July 1, 2021 - March 1, 2024
I develop the branding of the company’s series. Assigning tasks between team members and participating in recruiting for the team. Assist and train the team to work in the programs. I come up with posters for the series and organize appropriate photo shoots.
Production Manager at NOVACITY
August 1, 2020 - August 21, 2025
Managed production of the large-scaled digital marketing campaign "NOVACITY" for a residential complex in Astana for New Year sales, delivering the material in 2 weeks with a team of 11 marketing members. Retouched and edited 500+ portraits for the Almaty Marathon Instagram, boosting participant engagement among over 7,000 followers and delivering high-quality post-event visuals to runners, partners, and sponsors.
Senior Graphic Designer at 4D Click
August 1, 2020 - August 21, 2025
Designed Instagram face filters for NOVACITY and Almaty Marathon campaigns, each used approximately 4,000 times.
Graphic Designer, Illustrator, International Freelancer at Freelance
January 1, 2020 - Present
Designed custom Discord chat icons for a gaming community with over 63,000 members and created NFT tournament rewards for up to 2,200 players, with NFTs remaining available on the platform Fractal.is. Developed lasting branding for two US-based moving companies – I Move It NYC and Rockstar Pro Movers – still in use, and designed merchandise and internal assets for Seka Moving company events across five states in the US. Designed logo and complete brand identity for a small business, Hereijgers Vloeren in the Netherlands.
Graphic Designer at 4DClick
August 1, 2019 - August 1, 2020
Distributed tasks among the staff. Directed colleagues on projects, supported and advised the team on technical issues. Led branding projects - business cards, banners, posts on social networks, covers for Youtube channels. Participated in photoshoots and processed photos. Did layout of magazines and brochures for clients.
Senior Graphic Designer at Uali Lab
February 1, 2019 - Present
Developed the company's identity: logo, banners, business cards, and general visuals for the website and social networks. Drew characters, backgrounds for animated videos and storyboards for projects with 2D and 3D graphics. Created design - set the standard for presentations for the company's international clients.
Freelance Graphic Designer, Illustrator at Freelance
February 1, 2019 - Present
Contributed to the development of a presentation for the political party Nur Otan, presented to the ruling party leadership and the President during an event in Astana attended by about 2,200 party members. Created 8 promotional posters for SANSI, a jewelry retailer showcased in Esentai Mall, Central Asia’s luxury mall.
Graphic Designer - Illustrator at Uali Lab
February 1, 2019 - Present
Designed the original logo for Kazakhstan's prominent video project "JKS", used since 2016; contributed to over 800 video productions posted on Instagram, each averaging over 1 million views.
Graphic Designer - Illustrator at Kazakhstan On-site
March 1, 2018 - August 21, 2025
Participated in installation and setup of full-cycle printing equipment for natural fabrics; received training from Chinese and Dutch specialists; printed 3,500 meters of fabric in six months.
Graphic Designer - Illustrator at Adili accessories
March 1, 2018 - August 21, 2025
Created fabric prints for 800 notebooks, 200 umbrellas, and 120 ties, with one becoming a 5-year bestseller.
Digital textile printing technologist / Graphic Designer / Illustrator at Adili accessories
March 1, 2015 - May 1, 2015
Designed printed products and designed prints for fabrics, scarves, and other nationally inspired accessories. Prepared for printing and adapted for application of designed designs to other company products.

Education

BS in Aviation Technician and Technologies at Civil Aviation Academy
September 1, 2012 - July 1, 2016
Bachelor at Civil Aviation Academy
September 1, 2012 - July 1, 2016

Qualifications

3D Model Creation with Autodesk Fusion 360
January 11, 2030 - August 21, 2025
Animation on Moho Pro
January 11, 2030 - August 21, 2025

Industry Experience

Media & Entertainment, Gaming