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I’m a growth & performance marketing manager with a Master’s in Management and a background in product design. I drive acquisition and retention for fintech, eCommerce, SaaS and media, and I specialize in full-funnel strategy, paid media activation, optimization and reporting to deliver measurable, scalable growth. From hands-on paid media to product-led growth, I’ve planned and activated multi-region campaigns, reduced CPL, increased ROAS, and helped launches hit ambitious targets.…I’m a growth & performance marketing manager with a Master’s in Management and a background in product design. I drive acquisition and retention for fintech, eCommerce, SaaS and media, and I specialize in full-funnel strategy, paid media activation, optimization and reporting to deliver measurable, scalable growth. From hands-on paid media to product-led growth, I’ve planned and activated multi-region campaigns, reduced CPL, increased ROAS, and helped launches hit ambitious targets.

Othniel Matashi

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I’m a growth & performance marketing manager with a Master’s in Management and a background in product design. I drive acquisition and retention for fintech, eCommerce, SaaS and media, and I specialize in full-funnel strategy, paid media activation, optimization and reporting to deliver measurable, scalable growth. From hands-on paid media to product-led growth, I’ve planned and activated multi-region campaigns, reduced CPL, increased ROAS, and helped launches hit ambitious targets.…I’m a growth & performance marketing manager with a Master’s in Management and a background in product design. I drive acquisition and retention for fintech, eCommerce, SaaS and media, and I specialize in full-funnel strategy, paid media activation, optimization and reporting to deliver measurable, scalable growth. From hands-on paid media to product-led growth, I’ve planned and activated multi-region campaigns, reduced CPL, increased ROAS, and helped launches hit ambitious targets.

Available to hire

I’m a growth & performance marketing manager with a Master’s in Management and a background in product design. I drive acquisition and retention for fintech, eCommerce, SaaS and media, and I specialize in full-funnel strategy, paid media activation, optimization and reporting to deliver measurable, scalable growth. From hands-on paid media to product-led growth, I’ve planned and activated multi-region campaigns, reduced CPL, increased ROAS, and helped launches hit ambitious targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Paid Media Contractor at Translate Culture

January 1, 2025 - Present

Multi-brand DTC campaigns across fashion and lifestyle verticals. Achieved 2.3x ROAS for Myla's Moss via Meta acquisition strategy. Delivered 5.69x Google ROAS for SDS London through search and shopping optimisation.

Performance Marketing Manager at Verto

January 1, 2023 - January 1, 2025

Planned, activated and optimised campaigns across paid search, paid social and programmatic. Reduced CPL 62% below benchmark through segmented regional strategies across UK, US and West Africa. Contributed to product-led growth by refining onboarding flow, improving conversion rates by 5%. Launched Verto Pay app — 50,000+ downloads on launch weekend via hyper-targeted acquisition in Nigeria. Go-to-market for Verto Atlas (P2P FX Marketplace) — 216K+ views and increased SME adoption.

Performance Marketing Manager at Afrocenchix

January 1, 2021 - January 1, 2023

Acquisition & merger. Built paid acquisition from scratch; managed £50k–£100k monthly across Meta, TikTok and Google Shopping. Increased ROAS from 1.8 to 3.0 by testing and scaling winning ads across converting audience segments. Grew AOV from £30 to £50 through bundle strategy informed by purchasing behaviour analysis. Coordinated lifecycle campaigns centred on SMS with CRM and content teams to drive bottom-of-funnel conversion. Launched first national TV advert on Channel 4, boosting brand visibility and engagement.

Paid Social Account Manager at Carat

April 1, 2021 - July 1, 2021

Freelance. Managed high-budget paid social campaigns for Xbox UK and Microsoft. Led social execution for Xbox Game Pass and Halo Infinite — improved CTR and reduced CPVs. Supported Microsoft Surface and Office 365 with precision-targeted planning across B2B and B2C segments.

Digital Media Planning & Buying Lead at OMD EMEA

January 1, 2021 - April 1, 2021

Freelance. Optimised campaign budgets and media delivery for NSPCC, Levi's and BOSCH. Maximised NSPCC fundraising ROI during key donation periods. Implemented Levi's seasonal full-funnel digital strategy and restructured BOSCH media plans across EMEA.

Senior Marketing Manager at Adobe Express (formerly ContentCal)

January 1, 2019 - January 1, 2020

Acquisition & merger. Planned and optimised campaigns across paid search and social. Executed growth strategies across paid social, organic and referral channels. Improved acquisition and retention through cohort funnel analysis and in-app engagement optimisation.