OE

Otto Efraín Varela Tiznado

Available to hire

I am a results-driven marketing leader with 15+ years of experience in the mass consumption and non-perishable foods sector.

About

I am a results-driven marketing leader with 15+ years of experience in the mass consumption and non-perishable foods sector. I’ve led and executed strategic marketing plans, brand development, market studies, and distribution-channel growth programs, driving tangible business results across the region. As CEO of Descubre El Salvador, I also guide audiovisual content creation, social media management, and team leadership to achieve our growth targets.

Fluent in English and Spanish, I build cross-cultural teams and develop people as a core driver of performance. I’m a proactive, creative leader focused on business and people development, committed to delivering KPI-driven results and sustainable brand growth.

  • 13 years' experience
  • Joined February 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent

Industry experience

  • Consumer Goods
  • Retail
  • Professional Services
  • Media & Entertainment
  • Other

More experts in San Salvador, El Salvador

Work experience

CEO – Content Creator · Descubre El SalvadorJul 2019 – Present · 7 yrs 5 mos

CEO and Content Creator for the largest tourism account on Instagram in El Salvador; manages audiovisual production (photography and video), social media and community management, and content creation. Key clients included Hyundai, Honda, AXE, Tropical, and Banco Agricola; focuses on promoting the country’s tourism, culture, identity, and gastronomy.

Brand Manager · MondelēzApr 2018 – Dec 2019 · 1 yr 9 mos

Brand management with focus on market share, sales budgets, investment budgets, budgeting/margins and forecasts, and the development of growth programs for brands according to their category. Led market studies and new brand launches; coordinated with suppliers and distributors to achieve channel objectives.

Country Manager (Laundry & Home Care) · Henkel El SalvadorJan 2013 – Feb 2018 · 5 yrs 2 mos

Led the country business for Laundry & Home Care. Created annual sales plans per distribution channel, clients, and distributors; defined KPIs; managed budgets and margins; produced financial projections and contributed to market development for new brands; supervised the sales force and distributors.

Education

Master in Business Administration – MBA · EUDE BUSINESS SCHOOL (MADRID)2030 – 2016
Strategic Marketing Specialization · Jose Matias Delgado University2030 – 2014
Bachelor in Marketing and Advertising · Francisco Gavidia University2030 – 2012

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