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I am a results-driven marketing leader with 15+ years of experience in the mass consumption and non-perishable foods sector. I’ve led and executed strategic marketing plans, brand development, market studies, and distribution-channel growth programs, driving tangible business results across the region. As CEO of Descubre El Salvador, I also guide audiovisual content creation, social media management, and team leadership to achieve our growth targets. Fluent in English and Spanish, I build cross-cultural teams and develop people as a core driver of performance. I’m a proactive, creative leader focused on business and people development, committed to delivering KPI-driven results and sustainable brand growth.…I am a results-driven marketing leader with 15+ years of experience in the mass consumption and non-perishable foods sector. I’ve led and executed strategic marketing plans, brand development, market studies, and distribution-channel growth programs, driving tangible business results across the region. As CEO of Descubre El Salvador, I also guide audiovisual content creation, social media management, and team leadership to achieve our growth targets. Fluent in English and Spanish, I build cross-cultural teams and develop people as a core driver of performance. I’m a proactive, creative leader focused on business and people development, committed to delivering KPI-driven results and sustainable brand growth.

Otto Efraín Varela Tiznado

Brand Strategist, Marketing Strategist, Content Creator, +1

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I am a results-driven marketing leader with 15+ years of experience in the mass consumption and non-perishable foods sector. I’ve led and executed strategic marketing plans, brand development, market studies, and distribution-channel growth programs, driving tangible business results across the region. As CEO of Descubre El Salvador, I also guide audiovisual content creation, social media management, and team leadership to achieve our growth targets. Fluent in English and Spanish, I build cross-cultural teams and develop people as a core driver of performance. I’m a proactive, creative leader focused on business and people development, committed to delivering KPI-driven results and sustainable brand growth.…I am a results-driven marketing leader with 15+ years of experience in the mass consumption and non-perishable foods sector. I’ve led and executed strategic marketing plans, brand development, market studies, and distribution-channel growth programs, driving tangible business results across the region. As CEO of Descubre El Salvador, I also guide audiovisual content creation, social media management, and team leadership to achieve our growth targets. Fluent in English and Spanish, I build cross-cultural teams and develop people as a core driver of performance. I’m a proactive, creative leader focused on business and people development, committed to delivering KPI-driven results and sustainable brand growth.

Available to hire

I am a results-driven marketing leader with 15+ years of experience in the mass consumption and non-perishable foods sector. I’ve led and executed strategic marketing plans, brand development, market studies, and distribution-channel growth programs, driving tangible business results across the region. As CEO of Descubre El Salvador, I also guide audiovisual content creation, social media management, and team leadership to achieve our growth targets.

Fluent in English and Spanish, I build cross-cultural teams and develop people as a core driver of performance. I’m a proactive, creative leader focused on business and people development, committed to delivering KPI-driven results and sustainable brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

CEO – Content Creator at Descubre El Salvador

July 1, 2019 - Present

CEO and Content Creator for the largest tourism account on Instagram in El Salvador; manages audiovisual production (photography and video), social media and community management, and content creation. Key clients included Hyundai, Honda, AXE, Tropical, and Banco Agricola; focuses on promoting the country’s tourism, culture, identity, and gastronomy.

Brand Manager at Mondelēz

April 1, 2018 - December 1, 2019

Brand management with focus on market share, sales budgets, investment budgets, budgeting/margins and forecasts, and the development of growth programs for brands according to their category. Led market studies and new brand launches; coordinated with suppliers and distributors to achieve channel objectives.

Country Manager (Laundry & Home Care) at Henkel El Salvador

January 1, 2013 - February 1, 2018

Led the country business for Laundry & Home Care. Created annual sales plans per distribution channel, clients, and distributors; defined KPIs; managed budgets and margins; produced financial projections and contributed to market development for new brands; supervised the sales force and distributors.