Otuosorochukwu Onyinyechi

Role Overview Managed and grew the brand’s digital presence across social media platforms by creating engaging content, driving customer interaction, and supporting business goals such as bookings, brand awareness, and customer retention. Key Responsibilities Developed and executed a results-driven social media strategy aligned with the brand’s marketing and revenue goals Managed daily operations of social media accounts (Instagram, Facebook, TikTok, etc.) Created, curated, and scheduled high-quality content including posts, reels, stories, and promotional campaigns Designed visually appealing graphics and captions tailored to the hospitality audience Handled community management: responded to comments, messages, and inquiries promptly to enhance customer experience Collaborated with internal teams (kitchen, events, customer service) to capture real-time content and updates Promoted special offers, events, seasonal packages, and new services Monitored trends in the hospitality and lifestyle space to keep content relevant and competitive Managed paid advertising campaigns to increase reach, engagement, and conversions (bookings/reservations) Tracked and analyzed performance metrics (engagement rate, reach, conversions) and optimized strategies accordingly

Role Overview Led the digital marketing and social media efforts for Monapp, a fintech solution focused on promoting cashless transactions and financial inclusion. Built brand awareness, educated users on digital payments, and drove user acquisition through strategic content and campaigns. Key Responsibilities Developed and executed a comprehensive social media strategy to position Monapp as a trusted and user-friendly fintech solution Created and managed content across platforms (Instagram, Facebook, Twitter/X, LinkedIn), focusing on financial literacy, product awareness, and user engagement Simplified complex financial concepts (cashless payments, digital wallets, transactions) into relatable and easy-to-understand content Designed engaging creatives, including infographics, short-form videos, and educational posts Promoted app features such as fast transactions, security, and ease of use through targeted campaigns Managed online community by responding to inquiries, resolving user concerns, and building trust with users Collaborated with product and tech teams to communicate updates, new features, and app improvements Planned and executed campaigns to drive app downloads, onboarding, and active usage Ran paid social media ads to increase user acquisition and brand visibility Monitored trends in fintech, digital banking, and financial inclusion to keep content relevant Tracked KPIs such as app installs, engagement rate, click-through rate, and conversions, optimizing campaigns accordingly