Social Media Manager Intern at Monapp

Role Overview Led the digital marketing and social media efforts for Monapp, a fintech solution focused on promoting cashless transactions and financial inclusion. Built brand awareness, educated users on digital payments, and drove user acquisition through strategic content and campaigns. Key Responsibilities Developed and executed a comprehensive social media strategy to position Monapp as a trusted and user-friendly fintech solution Created and managed content across platforms (Instagram, Facebook, Twitter/X, LinkedIn), focusing on financial literacy, product awareness, and user engagement Simplified complex financial concepts (cashless payments, digital wallets, transactions) into relatable and easy-to-understand content Designed engaging creatives, including infographics, short-form videos, and educational posts Promoted app features such as fast transactions, security, and ease of use through targeted campaigns Managed online community by responding to inquiries, resolving user concerns, and building trust with users Collaborated with product and tech teams to communicate updates, new features, and app improvements Planned and executed campaigns to drive app downloads, onboarding, and active usage Ran paid social media ads to increase user acquisition and brand visibility Monitored trends in fintech, digital banking, and financial inclusion to keep content relevant Tracked KPIs such as app installs, engagement rate, click-through rate, and conversions, optimizing campaigns accordingly