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E-commerce & Digital Marketing specialist with full-cycle experience across product research, market strategy, and paid social advertising (Meta, Snapchat, TikTok). I manage multi-market acquisition campaigns and optimize using KPI-driven testing and performance data. I also lead end-to-end content production and creative direction (video, static, landing pages), coordinate remote cross-border teams, and support clients with branding, RMBC analysis, and client relationship management across Tunisia, MENA and Europe.…E-commerce & Digital Marketing specialist with full-cycle experience across product research, market strategy, and paid social advertising (Meta, Snapchat, TikTok). I manage multi-market acquisition campaigns and optimize using KPI-driven testing and performance data. I also lead end-to-end content production and creative direction (video, static, landing pages), coordinate remote cross-border teams, and support clients with branding, RMBC analysis, and client relationship management across Tunisia, MENA and Europe.

Oumaima Nbigh

Digital Marketer, Marketing Strategist, Growth Marketer, +5

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E-commerce & Digital Marketing specialist with full-cycle experience across product research, market strategy, and paid social advertising (Meta, Snapchat, TikTok). I manage multi-market acquisition campaigns and optimize using KPI-driven testing and performance data. I also lead end-to-end content production and creative direction (video, static, landing pages), coordinate remote cross-border teams, and support clients with branding, RMBC analysis, and client relationship management across Tunisia, MENA and Europe.…E-commerce & Digital Marketing specialist with full-cycle experience across product research, market strategy, and paid social advertising (Meta, Snapchat, TikTok). I manage multi-market acquisition campaigns and optimize using KPI-driven testing and performance data. I also lead end-to-end content production and creative direction (video, static, landing pages), coordinate remote cross-border teams, and support clients with branding, RMBC analysis, and client relationship management across Tunisia, MENA and Europe.

Available to hire

E-commerce & Digital Marketing specialist with full-cycle experience across product research, market strategy, and paid social advertising (Meta, Snapchat, TikTok). I manage multi-market acquisition campaigns and optimize using KPI-driven testing and performance data.

I also lead end-to-end content production and creative direction (video, static, landing pages), coordinate remote cross-border teams, and support clients with branding, RMBC analysis, and client relationship management across Tunisia, MENA and Europe.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Arabic

Fluent

French

Advanced

English

Advanced

Work Experience

Content Creator & Communications Consultant (Freelance)

March 1, 2025 - August 27, 2026

Create marketing content and communications assets for multiple brands. Produce video content, voiceovers, and visual/graphic assets for advertising campaigns. Adapt international ad campaigns (e.g., UK, France) to Tunisian dialect for localized cultural relevance. Manage end-to-end content pipeline tasks including copywriting, scriptwriting, video editing, visual design, and voiceover production. Provide supporting strategy for audience engagement and brand presence. Coordinate marketing deliverables and collaborate with stakeholders to maintain consistent brand communication and campaign execution.

Fashion Designer — Runway Event at Mentis Collection

March 1, 2025 - March 1, 2025

Designed and supported fashion/event preparation and execution for a runway event.

Marketing Department — Ad Vanzio (Customer Relationship & Content/Communications) at Ad Vanzio

January 1, 2025 - March 1, 2025

Managed customer relationships and maintained the client database across Tunisia and Germany branches. Contributed to business development and sales growth initiatives, represented the company at international events, and supported marketing campaign execution. Coordinated content pipeline including copywriting, scriptwriting, video editing, visual design, and voiceovers. Participated in marketing communications and adapted international ad campaigns (UK, France, etc.) into Tunisian dialect for local cultural relevance.

E-commerce & Digital Marketing Specialist (Full-cycle, Paid Social & Creative)

January 1, 2025 - Present

Managed full-cycle e-commerce and drop shipping growth for clients across Tunisia, Libya, Algeria, Morocco, Saudi Arabia, and Europe. Conducted product and market research, RMBC analysis (Research, Market, Big Idea, Content), and shaped acquisition strategy. Produced and managed creative assets (video, static, landing pages) and launched/optimized paid social campaigns on Meta Ads, Snapchat Ads, and TikTok Ads, testing products across markets and optimizing based on KPI performance data. Worked independently across time zones with international clients and distributed teams, including tracking and reporting KPIs, iterating messaging, and improving post-launch execution through data-driven optimization.

eCommerce & Digital Marketing Specialist at Freelance

January 1, 2025 - Present

Lead full-funnel eCommerce and drop-shipping marketing for clients across multiple markets (Tunisia, Libya, Algeria, Morocco, Saudi Arabia, and Europe). Conduct product and market research and analyze RMBC (Research, Market, Big Idea, Content) to shape acquisition strategy. Produce and adapt ad creatives including video, static assets, and landing pages. Launch and manage paid campaigns on Meta, Snapchat, and TikTok Ads with ongoing product testing across markets. Track KPIs and optimize campaigns based on performance data. Manage end-to-end strategy from concept to KPI-driven improvements while collaborating with distributed teams and supporting international clients.

Freelancer Content Creator

June 1, 2024 - December 31, 2024

Produced video and designed creative assets for marketing and advertising campaigns for multiple brands, starting as freelance content work and later expanding into full-cycle strategy and paid media management. Created ad creatives to support brand visibility and audience growth, contributing to performance-driven iteration on content style, timing, and messaging.

Freelance Marketing Specialist — Clothing Brand Client at Clothing Brand (Client)

March 1, 2024 - February 28, 2025

Managed organic content and social media presence on Instagram and TikTok as primary contact for brand marketing activities. Built and maintained a monthly content calendar around new collection drops, seasonal promotions, and daily engagement posts. Coordinated with agencies to plan and produce product shoots and promotional visuals. Tracked follower growth, engagement rate, and reach weekly, and provided performance recap summaries with recommendations to guide next steps. Optimized Meta Ads campaigns for brand visibility and audience growth, including adjustments to posting times, content style, and messaging based on audience resonance.

Marketing Department — ADVANZIOO (Customer Relationship & Marketing) at ADvanzioo

February 1, 2024 - February 1, 2025

Managed customer relationships and maintained client data across Tunisia and Germany branches. Contributed to business development and sales growth initiatives. Represented the company at international events and supported marketing campaign execution. Coordinated content and communication activities in a cross-border context (German-language school: Tunisia & Germany).

Freelance Marketing Specialist — Clothing Brand Client

January 1, 2024 - February 28, 2025

Manage organic content and social media presence on Instagram and TikTok as the primary point of contact for a clothing brand owner. Build and maintain a monthly content calendar covering new collection drops, seasonal promotions, and daily engagement posts. Coordinate with agencies to plan product shoots and prepare promotional visuals ahead of launches. Track follower growth, engagement rate, reach, and shares on a weekly basis, and provide simple performance recaps to guide next steps. Recommend improvements to posting times, content style, and messaging based on audience response. Optimize Meta Ads campaigns to support brand visibility and audience growth.

Marketing Department — ADVANZIO (German Language School) at ADVANZIO

January 1, 2024 - February 28, 2025

Manage customer relationships and maintain client database across Tunisia and Germany branches. Contribute to business development and sales growth initiatives. Represent the company at international events and support marketing campaign execution. Contribute to internal communication and maintain strong customer follow-up to ensure retention and growth.

E-commerce & Digital Marketing Specialist (CORESKILLSE.com) at CORESKILLSE.com

January 1, 2024 - February 28, 2025

Own full-cycle eCommerce and digital marketing growth for clients. Conduct product and market research, perform RMBC (Research, Market, Big Idea, Content) analysis to shape acquisition strategy, and develop brand positioning. Produce and manage paid social campaigns on Meta, Snapchat, and TikTok Ads, including ad creative production (video, static), landing page assets, launch planning, and ongoing optimization using performance KPIs. Manage multi-market operations for clients across Tunisia, Libya, Algeria, Morocco, Saudi Arabia, and Europe while collaborating remotely with international clients and distributed teams across time zones. Track campaign metrics, report performance, and improve creatives and messaging based on data insights. Also manage client relationship workflows to ensure consistent execution and KPI-driven iterations.

Marketing Communications (Sponsoring/Marketing) at Jeunes Femmes Entrepreneurs / Mentis Collection — Runway Event

January 1, 2024 - March 1, 2025

Contributed to marketing communications activities and event-related marketing for entrepreneurship and fashion/runway initiatives.

Junior Marketing — Research & Consulting (Project Manager) / Sponsoring Team at Junior Entreprises (Tunisia) — Research & Consulting

January 1, 2024 - December 31, 2024

Performed marketing research and consulting tasks and served as project manager on a benchmarking study. Supported junior enterprise activities including sponsorship and marketing communications roles.

Content Creator & Communications Consultant at Freelance

January 1, 2024 - November 30, 2024

Create marketing video content, voiceovers, and visual/graphic assets for advertising campaigns across multiple brands, including a fashion consulting agency. Build and maintain communication and audience engagement strategies. Adapt international ad campaigns (e.g., UK/France) into Tunisian dialects for local cultural relevance. Manage the full content pipeline including copywriting, scriptwriting, video editing, visual design, and voiceovers.