I’m Oumaima Ayachi and you can just call me Ouma ! ( exotic name i know ) Currently a Digital Marketing and Communication student at Bologna Business School with experience in brand marketing , social media strategy , ads and influencer management . I’ve worked in both B2B and B2C environments , planning campaigns , creating content and helping brands in a clearer way . What makes me stand out is my mix of analytical thinking and creative storytelling . I don’t just create content . I understand why it works, who it speaks to, and how it fits into a brand’s strategy. And if there’s a free table at your company, I’d love to bring my curiosity, creativity, and honest work ethic right to it.

Oumaima Ayachi

I’m Oumaima Ayachi and you can just call me Ouma ! ( exotic name i know ) Currently a Digital Marketing and Communication student at Bologna Business School with experience in brand marketing , social media strategy , ads and influencer management . I’ve worked in both B2B and B2C environments , planning campaigns , creating content and helping brands in a clearer way . What makes me stand out is my mix of analytical thinking and creative storytelling . I don’t just create content . I understand why it works, who it speaks to, and how it fits into a brand’s strategy. And if there’s a free table at your company, I’d love to bring my curiosity, creativity, and honest work ethic right to it.

Available to hire

I’m Oumaima Ayachi and you can just call me Ouma ! ( exotic name i know )
Currently a Digital Marketing and Communication student at Bologna Business School
with experience in brand marketing , social media strategy , ads and influencer management . I’ve worked in both B2B and B2C environments , planning campaigns , creating content and helping brands in a clearer way .
What makes me stand out is my mix of analytical thinking and creative storytelling .
I don’t just create content . I understand why it works, who it speaks to, and how it fits into a brand’s strategy.
And if there’s a free table at your company, I’d love to bring my curiosity, creativity, and honest work ethic right to it.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Arabic
Fluent
English
Fluent
French
Advanced
Italian
Advanced

Work Experience

at 3A Sport Nutrition
September 1, 2018 - June 20, 2021
Led digital marketing efforts for a sports nutrition brand, focusing on lead generation, content creation, partnerships, and targeted campaigns to boost brand visibility. Built and managed partnerships with gyms and retailers through events and collaborations to enhance brand reach. Designed and executed campaigns on LinkedIn and Facebook to promote industrial services and professional training programs. Managed budgets and audience targeting to maximize visibility and cost efficiency. Tracked performance metrics and adjusted content strategy to improve reach and audience response.
at Oscar Recruitment (Human Resources)
January 1, 2023 - January 1, 2024
Recruitment and HR activities for a recruitment firm in Tunisia, Sousse.
Marketing / Digital Marketing at HPC Group
March 1, 2024 - September 30, 2025
Managed digital marketing budgets, audience targeting, and partnerships to increase brand visibility and cost efficiency. Developed ad campaigns on LinkedIn and Facebook for industrial services and professional training programs.
at 3A Sport Nutrition
October 1, 2025 - Present
Current role focusing on digital campaigns, brand-aligned content, and lead generation in the sports nutrition sector.
at OSCAR RECRUITMENT
March 1, 2024 - September 1, 2025
at HPC GROUP
January 1, 2023 - January 1, 2024
at 3A SPORT NUTRITION
January 1, 2022 - January 1, 2023

Education

Master’s in Digital Marketing and Communication at Bologna Business School
January 11, 2030 - December 6, 2025
Master's in Digital Marketing and Communications at Bologna Business School
January 11, 2030 - December 6, 2025

Qualifications

Bachelor's in Business Administration
January 11, 2030 - December 6, 2025

Industry Experience

Manufacturing, Professional Services, Media & Entertainment, Education, Software & Internet