I’m Oussam Aaitferaooun, a results-driven Digital Marketer, Social Media Manager, and Content Creator with 7+ years of hands-on experience growing YouTube ecosystems, producing high-impact video content, and optimizing performance through data-backed strategy. I craft audience-retention focused short- and long-form content, apply advanced SEO (including video SEO), and build consistent multi-channel brand positioning across major platforms. Alongside content growth, I support lead generation and revenue by running Meta Ads for audience segmentation and ROI tracking, and by executing B2B outbound prospecting, demonstrations, and commercial negotiations for software and digital services. I’m fluent in French and English, work fully mobile for remote opportunities, and I enjoy partnering with decision-makers and creative teams to deliver measurable outcomes—from stronger visibility to closed contracts.

Oussam Aaitferaooun

I’m Oussam Aaitferaooun, a results-driven Digital Marketer, Social Media Manager, and Content Creator with 7+ years of hands-on experience growing YouTube ecosystems, producing high-impact video content, and optimizing performance through data-backed strategy. I craft audience-retention focused short- and long-form content, apply advanced SEO (including video SEO), and build consistent multi-channel brand positioning across major platforms. Alongside content growth, I support lead generation and revenue by running Meta Ads for audience segmentation and ROI tracking, and by executing B2B outbound prospecting, demonstrations, and commercial negotiations for software and digital services. I’m fluent in French and English, work fully mobile for remote opportunities, and I enjoy partnering with decision-makers and creative teams to deliver measurable outcomes—from stronger visibility to closed contracts.

Available to hire

I’m Oussam Aaitferaooun, a results-driven Digital Marketer, Social Media Manager, and Content Creator with 7+ years of hands-on experience growing YouTube ecosystems, producing high-impact video content, and optimizing performance through data-backed strategy. I craft audience-retention focused short- and long-form content, apply advanced SEO (including video SEO), and build consistent multi-channel brand positioning across major platforms.

Alongside content growth, I support lead generation and revenue by running Meta Ads for audience segmentation and ROI tracking, and by executing B2B outbound prospecting, demonstrations, and commercial negotiations for software and digital services. I’m fluent in French and English, work fully mobile for remote opportunities, and I enjoy partnering with decision-makers and creative teams to deliver measurable outcomes—from stronger visibility to closed contracts.

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Experience Level

Expert
Expert
Intermediate

Language

Arabic
Fluent
French
Advanced
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Digital Marketer & Meta Ads Manager (Lead Generation)
May 1, 2024 - December 1, 2025
Launched and optimized performance-driven Meta Ads campaigns for lead generation, focusing on audience segmentation, pixel tracking, and ad-spend ROI maximization. Conducted granular audience analytics to continuously improve CTR, watch time, reach, and subscriber retention.
Sales Representative (Tech Solutions & B2B Software) & Digital Marketer
May 1, 2017 - May 1, 2024
Executed B2B outbound prospecting, cold outreach, and needs assessments for enterprise management software, digital integration systems, and tech retail solutions. Delivered high-impact software and technology product demonstrations, led complex commercial negotiations with store owners and decision-makers, and closed high-value contracts. Pitched and sold comprehensive digital services, including custom website creation and targeted digital marketing campaigns for businesses seeking digital transformation. Built robust long-term relationships with C-level executives, retail owners, and enterprise clients across multiple tech and commerce sectors, contributing to marketing initiatives, market trend evaluations, and CRM optimization through collaboration with creative teams.
Content Creator & YouTube Channel Growth Strategist / YouTube Channel Manager
January 1, 2017 - May 1, 2024
Created and edited short- and long-form video content across YouTube with a strong focus on audience retention and video SEO. Directed editorial direction, validated scripts, and ensured post-production quality control to maintain brand alignment and maximize engagement. Managed publishing schedules and community engagement on Instagram and YouTube, and designed engaging motion/graphic promotional visuals and thumbnails aligned with platform algorithms.
Digital Marketer, Social Media Manager & Growth Strategist at Self-employed / Freelance (YouTube & Digital Services)
January 1, 2017 - December 1, 2025
Built and scaled active YouTube channels end-to-end, using advanced SEO, metadata optimization, and audience retention tactics powered by YouTube Buddy and VidIQ. Managed end-to-end audiovisual production (scriptwriting, professional recording, and editing via CapCut, Kdenlive, and VN), and developed digital identity frameworks, visual branding guidelines, and multi-channel communication campaigns tailored to target demographics. Produced short-form and platform-optimized creative assets (including thumbnail design focused on high CTR), handled community management and crisis moderation, and tracked brand reputation across social platforms. Partnered with enterprises and top content creators to design structural channel roadmaps that improve organic visibility, watch time, and subscriber growth. Measured performance with YouTube Studio and used data-backed retention and keyword positioning techniques.

Education

HubSpot Content Marketing certification at HubSpot Academy
July 1, 2026 - July 1, 2026
License in Economic & Management Sciences (Entrepreneurship & Innovation program) at Université Ibn Zohr (Institut Spécialisé de Technologie Appliquée - ISTA)
September 1, 2022 - January 1, 2025

Qualifications

Diploma in Commerce & Marketing (specialized technician diploma)
September 1, 2018 - July 1, 2022
MCMSous-Massa (OFPT/PT/CMCSous-Massa)
January 1, 2024 - January 1, 2025
HubSpot Academy - Content Marketing Certification
July 1, 2026 - July 1, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Wholesale & Distribution