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Creative and tech-savvy Social Media Specialist with hands-on experience in content creation, AI-powered outreach, video editing, and digital communication. With Level 3 in Creative Media and Level 3 in Digital Marketing, I've built and managed social media content across Instagram, TikTok, YouTube and Facebook. My background in client communication and brand awareness allows me to understand audience psychology and create content that drives engagement and growth. Now looking to bring my skills to a forward-thinking brand where I can lead socially-first storytelling and help grow online presence organically. Customer service.…Creative and tech-savvy Social Media Specialist with hands-on experience in content creation, AI-powered outreach, video editing, and digital communication. With Level 3 in Creative Media and Level 3 in Digital Marketing, I've built and managed social media content across Instagram, TikTok, YouTube and Facebook. My background in client communication and brand awareness allows me to understand audience psychology and create content that drives engagement and growth. Now looking to bring my skills to a forward-thinking brand where I can lead socially-first storytelling and help grow online presence organically. Customer service.

Owen Cawston

Video Editor, Content Creator, Web Designer, +5

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Creative and tech-savvy Social Media Specialist with hands-on experience in content creation, AI-powered outreach, video editing, and digital communication. With Level 3 in Creative Media and Level 3 in Digital Marketing, I've built and managed social media content across Instagram, TikTok, YouTube and Facebook. My background in client communication and brand awareness allows me to understand audience psychology and create content that drives engagement and growth. Now looking to bring my skills to a forward-thinking brand where I can lead socially-first storytelling and help grow online presence organically. Customer service.…Creative and tech-savvy Social Media Specialist with hands-on experience in content creation, AI-powered outreach, video editing, and digital communication. With Level 3 in Creative Media and Level 3 in Digital Marketing, I've built and managed social media content across Instagram, TikTok, YouTube and Facebook. My background in client communication and brand awareness allows me to understand audience psychology and create content that drives engagement and growth. Now looking to bring my skills to a forward-thinking brand where I can lead socially-first storytelling and help grow online presence organically. Customer service.

Available to hire

Creative and tech-savvy Social Media Specialist with hands-on experience in content creation, AI-powered outreach, video editing, and digital communication.

With Level 3 in Creative Media and Level 3 in Digital Marketing, I’ve built and managed social media content across Instagram, TikTok, YouTube and Facebook. My background in client communication and brand awareness allows me to understand audience psychology and create content that drives engagement and growth. Now looking to bring my skills to a forward-thinking brand where I can lead socially-first storytelling and help grow online presence organically. Customer service.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Work Experience

Freelance at Independent / Freelance

January 1, 2022 - Present

Developed and executed AI outreach strategies via social media and email marketing; designed and maintained AI-driven websites; produced and edited video content; increased engagement and site traffic.

Freelance at Self-employed

January 1, 2022 - Present

Provided email and social media outreach, video editing and short content creation, social media management, and website design. Implemented AI-driven outreach strategies to increase customer engagement and designed AI-driven websites to improve user experience and SEO performance. Produced and edited high-quality video content to enhance brand visibility and customer interaction.

Customer consultant at Cabot Financial

November 21, 2022 - December 27, 2024

Handled customer inquiries, planned workflows, and demonstrated professional demeanour. Gained knowledge in basic health information and credit management, and managed email communication to support customer needs.

Crew Member at McDonald’s

November 1, 2022 - October 22, 2025

Collaborated with team members to handle demanding customers in a fast-paced environment. Promoted to Crew Trainer, leading and training staff to maintain high service standards and improve team performance. Built skills in customer service, problem-solving, and leadership.

Assistant at Paws Dog Boarding Service

January 1, 2017 - October 22, 2025

Responsible for finding clients, making outreach calls, providing exceptional customer service, handling payments, and coordinating future bookings. Ensured dogs stayed in high-standard accommodation and were well cared for.

Assistant at Thistledown Air Conditioning

January 1, 2022 - October 22, 2025

Performed basic maintenance on property and pipework. Learned tool usage and supported with tool logistics and installation tasks as needed.

Website manager/ YouTube uploader at Lani Nalu

January 1, 2021 - October 22, 2025

Updated and managed website content to ensure high standards and a welcoming user experience, increasing client engagement. Conducted weekly calls with the owner to understand business fundamentals and improve internal processes. Uploaded video content to YouTube, increasing channel visibility and subscribers.

Social Media, Content Creation & AI-Assisted Marketing at Self-employed / Freelancer

January 1, 2022 - Present

Creative and tech-savvy Social Media Specialist role focusing on content creation, AI-assisted outreach, and digital marketing. Created and edited short-form videos for Instagram/TikTok using Filmora, managed content posting and growth across platforms, built AI-powered outreach systems to generate client conversations, and communicated with clients to tailor digital solutions. Gained hands-on experience recording content and speaking to the camera to deliver authentic storytelling.

Customer Consultant

November 1, 2022 - December 1, 2024

Handled sensitive customer conversations and solution planning; developed strong client communication and problem-solving skills; consistently hit performance targets. Gained remote-work experience while maintaining output and results.

Crew Trainer / Crew Member at McDonald's

October 1, 2019 - November 1, 2022

Led staff training and supported new team members; promoted to Crew Trainer due to leadership and teaching ability; thrived in a high-pressure environment while maintaining service standards.

Paws Dog Boarding Service Assistant at Paws Dog Boarding

January 1, 2015 - December 31, 2017

Responsible for finding clients, conducting phone calls to reach out, and informing them about services. Provided exceptional customer service and managed bookings and payments to ensure a smooth experience for dogs and their owners.

Air Conditioning Assistant

September 1, 2021 - January 31, 2022

Performed basic maintenance on property and piping; learned tools and supported the supervisor with new-tool setups and tasks as needed.

Website Manager / YouTube Uploader at Lani Nalu 2

January 1, 2019 - December 31, 2021

Updated and uploaded videos; maintained website content; conducted weekly calls with the owner to understand business needs and gather requirements for content delivery.