Your product’s better than your brand. I fix that.
I’m a London-based brand strategist and digital designer who helps early-stage founders stop losing deals to competitors with worse products but better perception. Through Badfish Labs, I’ve built brand identities, websites, and pitch decks that have directly led to angel funding secured within weeks, 150% increases in applications, and collaborations with major industry leaders.
My background is hands-on and cross-disciplinary: 3+ years delivering end-to-end brand and web projects across Shopify, Webflow, Framer, and Figma. Before founding Badfish Labs, I ran e-commerce operations across multiple Shopify stores, managed product photography and campaign design, and built a K-pop e-commerce brand from scratch that won the South Bank Ignite Spark Award.
I start by studying who you’re actually losing to, and I’ll tell you when your ideas are wrong. If you want a strategic partner who pushes back rather than a pixel-pusher who says yes, let’s talk.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Memorabilia Framers is a local business that does two things: custom framing for collectors and selling framed memorabilia through an online store. Sports, music, film. The problem was that both websites were actively working against the business.
The Problem
The e-commerce store had performance and design issues. Slow load times. A user experience that made browsing and buying harder than it needed to be. For a store selling items worth hundreds of pounds, that is fatal.
The portfolio site had the same problem from a different angle. Custom framing is a trust-based service. People are handing over signed shirts, rare vinyl, one-of-a-kind pieces. They need to feel confident the business is professional before they commit.
The business collateral wasn’t pulling its weight either. Business cards and sales materials didn’t reflect the quality of the framing work. For a local business relying on word-of-mouth, physical touchpoints matter just as much as digital ones.
The compound effect: a business doing quality work, losing sales because every customer touchpoint was undermining confidence before the product could speak for itself.
The Solution
We delivered the full scope in one month. Two website overhauls and new business collateral, built to work together as a cohesive system.
We optimised the e-commerce store for performance and design. Faster load times, cleaner browsing, and a purchase flow that reduces friction at every step. When you’re selling high-value memorabilia, the buying experience needs to match the value of what’s being sold.
We rebuilt the portfolio site to showcase framing quality and make it easy to enquire. Fast loading, trust-building presentation, and a clear path to getting in touch. For a service where people entrust valuable items, the website needs to communicate professionalism before a word is exchanged.
We designed new business cards and a sales brochure matching the quality of the online presence. Consistent branding across every touchpoint, digital and physical.
The Impact
More sales, more engagement. Both sites saw increases in sales and engagement after the optimisation. Visitors who previously bounced are now converting into customers and enquiries.
Faster, more professional experience. Performance improvements mean customers aren’t waiting. Every second of load time removed puts money back into the business.
A cohesive brand that builds trust at every stage. From the first Google search to the business card in hand, Memorabilia Framers now presents a consistent, professional image.
“People are trusting us with valuable pieces, so the website needs to reflect that. The new sites do exactly that. We’re getting more custom framing enquiries and the online store is converting much better than before.” Steve, Owner, Memorabilia Framers
Phil Source is not someone who needs to prove his credibility in drum & bass. As one half of Source Direct, he helped shape the sound of the genre. He’s been running Vampire Records for years, building a label with genuine heritage in the scene.
The Problem
Vampire Records had a brand built for a different time. The logo was detailed and intricate in a way that worked on vinyl sleeves and flyers. On a phone, on social media, on a website thumbnail, those details collapsed into noise. It couldn’t scale down. It wasn’t legible at small sizes.
The website had a similar problem. It wasn’t just dated. It wasn’t functioning properly. For a label that runs events and releases music, the website is the front door. If that front door is broken, people walk past.
The people who already know Vampire Records don’t need convincing. But every new listener, every potential collaborator, every promoter considering a partnership is making a snap judgement based on what they see online. And what they were seeing didn’t match the quality of what Vampire Records actually is.
The Solution
We worked with Phil over two months to rebuild the brand from the ground up. Respect the heritage, but make everything work for how people actually experience music brands today.
We redesigned the identity with modern application as the starting point. It needed to hold up at every size, from a billboard to an Instagram avatar. Instantly recognisable in a social feed, legible on mobile, and still carrying the weight a label with this history demands.
We built a new website from scratch. The old site was neglected and non-functional. The new site gives Vampire Records a proper platform for events, releases, and the label’s story, built to work across devices.
We designed posters and event collateral to stand out in crowded listings and social feeds while staying true to the identity. Every piece is consistent with the new brand, giving events a professional, cohesive look matching the calibre of the artists on the lineup.
The Impact
Five successful events since relaunch. The new brand and collateral system gave each event a cohesive visual presence. Phil now has a design framework he can apply to every event without starting from scratch.
Industry collaborations on the horizon. Since the rebrand, Vampire Records has lined up collaborations with major names in the scene. When the brand looks credible, doors open that were previously closed.
A brand that finally works where it needs to. On phones, in social feeds, on event listings, on the website. Consistent, modern presence across every touchpoint.
“Quick turnarounds, high-quality designs, genuinely understands brand vision. We’ve successfully run 5 events since the rebrand and lined up collaborations with major industry leaders.”
Phil Source, Founder, Vampire Records
Jack Rogers is a proven enterprise seller. Global MVP. Director-level experience across two continents. When he launched Entr Tech to help people break into tech sales, the product worked. Bootcamp graduates got results.
The problem was everything around it.
The Problem
Entr Tech’s brand had been assembled the way most bootstrapped businesses build theirs. AI-generated assets. A freelancer for the website. A different one for emails. Another for social. The result was a visual identity that felt inconsistent and gave potential students no reason to trust this was a serious investment.
But the surface-level inconsistency was masking deeper infrastructure problems.
The funnel had no structure. No segmentation, no visibility into lead intent, no way to tell where prospects dropped off. Every lead got the same generic experience.
The email system had collapsed. 70% of emails were landing in spam. The 30% that reached the inbox saw a 12% open rate and 0.1% click rate. People who had opted in were never seeing the messages.
Every day the funnel stayed broken meant leads lost. Every week emails hit spam meant trust eroding.
The Solution
We started with deep strategy sessions to understand the business model, competitive position, and exactly where the gaps were. That foundation shaped every deliverable.
We stripped out the funnel and rebuilt it with segmentation at its core. Each segment now triggers custom sequences based on prospect interest and decision stage. Jack knows what every lead wants before he speaks to them.
We rebuilt the email infrastructure from the ground up, rewrote every sequence, and delivered twelve months of content: campaigns, automations, and nurture flows mapped to the new funnel.
We built a converting landing page and created lead magnets that educate and qualify prospects before they get on a call. Leads now arrive informed and ready to talk specifics.
We delivered ad scripts, social content, carousel calendars, competitor research, a UGC strategy, and a full 2026 growth plan.
The Impact
99.6% email delivery rate (from ~30%)
45% open rate (from 12%)
4.5% click rate on targeted emails (from 0.1%)
Record largest Black Friday cohort ever
Jack can now see where every lead sits in the funnel. Pre-sale assets do the heavy lifting before calls. And with a year of content delivered, the hours spent on admin went back to what matters: creating content and closing deals.
“The backend is sorted. The assets are there. Now I can focus on what I actually do best: creating content and closing deals.” Jack Rogers, Founder, Entr Tech
Hire Owen Grosvenor today
To get started post up your job and then invite Owen Grosvenor to your job.