Freelance senior web content writer, SEO specialist, and editor with hands-on experience in SEO-driven content creation, digital marketing strategy, and performance analytics. I help improve organic user retention and engagement through data-informed writing and optimization. I’m skilled in technical and creative writing, campaign planning, content editing, and cross-functional collaboration. I combine strong storytelling with measurable outcomes—boosting organic retention, increasing returning viewer activity, and improving content discoverability.

Owen Rasmusen

Freelance senior web content writer, SEO specialist, and editor with hands-on experience in SEO-driven content creation, digital marketing strategy, and performance analytics. I help improve organic user retention and engagement through data-informed writing and optimization. I’m skilled in technical and creative writing, campaign planning, content editing, and cross-functional collaboration. I combine strong storytelling with measurable outcomes—boosting organic retention, increasing returning viewer activity, and improving content discoverability.

Available to hire

Freelance senior web content writer, SEO specialist, and editor with hands-on experience in SEO-driven content creation, digital marketing strategy, and performance analytics. I help improve organic user retention and engagement through data-informed writing and optimization.

I’m skilled in technical and creative writing, campaign planning, content editing, and cross-functional collaboration. I combine strong storytelling with measurable outcomes—boosting organic retention, increasing returning viewer activity, and improving content discoverability.

See more

Work Experience

Student (Marketing) - 495 Live Simulation(s) at Marketing 495 Live Simulation(s)
August 1, 2024 - December 31, 2024
Developed and executed marketing campaigns for real clients including Gravitate Coworking, CDS Global, and local agriculture nonprofit organizations. Analyzed market data and presented strategic recommendations, earning an A+ and positive peer/instructor feedback. Gained practical experience in campaign planning, performance tracking, and team collaboration, delivering cohesive presentations covering a year-long and over-time schedule across four separate times in a four-month period.
Freelance Writer - Senior Web Content Writer/Editor, Copywriter, SEO Specialist
November 1, 2022 - Present
Elevated organic user retention by 158% over six months through strategic content optimization and SEO implementation for startup AmpIt Up Digital. Drove a 213% increase in returning viewers by improving content engagement, studying industry trends, and increasing average time on page from 23 seconds to 1 minute 15 seconds. Architected and executed SEO strategies, increasing organic traffic by 78% and improving content discoverability across gaming verticals. Edited content to achieve SEO and readability improvements. Built and supported website content structure, page layout, and category/tab differentiation to enhance UI readability (2 years of website building experience).

Education

Bachelor of Arts (Marketing/English relevant) at Iowa State University
August 1, 2022 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Software & Internet, Other