Technical Consultant for Digital Media at Government of Khyber Pakhtunkhwa

Designed and executed digital campaigns for multiple Government of Khyber Pakhtunkhwa initiatives, including feasibility assessment and budget preparation. Planned and executed productions for the Chief Minister Office umbrella, from multi-camera interactive sessions to single-camera international video links. Trained and empowered fresh talent from local communication universities for professional digital content production. Managed and executed live broadcasting of events, seminars, and conferences using government digital assets.

Head of Programming Operations at Hum Network (Hum TV)

Managed broadcasting operations for Hum TV by leading a team of nearly 48 members. Oversaw contracts and agreements for projects, talent, and vendors; prepared budgets and managed payments in line with agreements to support smooth production and delivery.

Head of Programming Operations at HUM Network : Hum TV

Managed broadcasting operations for Hum TV by leading a team of nearly 48 members. Handled contracts and agreements for projects, talent, and vendors. Prepared project budgets and managed payments according to signed agreements.

DCO (Digital Communication Officer), MP 3 Grade 20 at Government of Pakistan

Managed operations of the entire digital media wing, from allocation of funds to efficient utilization of technical resources through procurement procedures. Prepared financial feasibilities and budgets for new initiatives spanning events, campaigns, and video productions. Digitalized workflow and output of the Associated Press of Pakistan; designed and executed Pakistan’s first digital media campaign, including influencer pool filtration and smart budget allocation. Designed and executed a government digital studio in the Ministry of Information and Broadcasting; managed multi-camera production and logistics for government events (including UN World Environment Day) and multi-production setups in Prime Minister House. Prepared and managed legal contracts for voice-over artists, actors, hosts, and other talent; established vendor PR across major cities (equipment, transportation, power, locations, broadcasting) and managed live event broadcasting on government digital assets.

DCO (MP 3, Grade 20) - Digital Communication Officer at Government of Pakistan

Managed end-to-end operations of the entire digital media wing, from fund allocation to efficient utilization of technical resources through procurement procedures. Prepared financial feasibilities for new initiatives and supported budget planning for events, campaigns, and video productions. Digitalized workflow and output of the Associated Press of Pakistan; designed a first digital media campaign system (from influencer pool filtration to smart allocation of budget). Designed and executed Pakistan’s first digital studio in the Ministry of Information and Broadcasting, managed multi-camera production and logistics for government events, and handled legal contracts for talent (voiceover artists, actors, hosts, etc.). Built a strong vendor PR across major cities (equipment, transportation, power, locations, broadcasting) and executed live broadcasts of seminars and conferences on digital assets.

Senior Producer (Digital) at Indus News / AAP Media

Handled operation and production management for the strategic and planning/communication wing, including budgeting aligned with FPC and resource allocation. Produced on-ground video packages in 18 nationwide stations for the 2018 election campaign, managing travel, ground branding, production, lodging, and budgets. Produced and managed Pakistan’s first digital interactive sports live show for PSL featuring Amir Sohail and Salman Butt. Prepared financial feasibilities and budgets for new projects (production, event, campaign), and coordinated across procurement, finance, and creative teams to achieve efficient yield within budget. Built digital asset and vendor resource pools and managed documentation for planning, reporting, and post-event settlements.

Senior Producer Digital at Indus News / AAP Media

Owned operation and production management for strategic and planning communication initiatives, including budgeting and resource allocation. Managed production of on-ground video packages across 18 nationwide stations for the 2018 election campaign. Produced Pakistan’s first digital interactive sports live show for PSL featuring Amir Sohail and Salman Butt as a byproduct for the linear feed. Developed financial feasibilities and budgets for new projects and ensured coordination across procurement, finance, and creative teams for efficient outcomes within budget. Established a resource pool for digital assets and vendors and supported paperwork, reporting, and post-event settlements.

Production Manager / Project Head at GEO Network (Nadia Khan Show, Pakistan Idol, HSUSH)

Led production management for the Geo Comedy wing, including contractual binding of vendors and talent, studio and location management, budgeting for format shows and sitcoms, transportation and lodging logistics, and equipment management. Managed operations and production for Pakistan’s biggest morning show with Nadia Khan across Karachi, Lahore, and Islamabad, overseeing studio, budgeting, equipment, sets, packages, contracts, guests, and post-production. Provided floor management and field operations support for the Pakistan Idol franchise. Managed out-station package recordings for Pakistani talent in Asia Singing Super Star and handled Red-carpet event and movie premiere production (ATL/BTL) from budgeting to PR and production. Designed and managed a gift inventory system for Ramzan transmissions and ensured on-ground coordination and recording for outdoor entertainment reports and live Eid-day transmission for Nadia Khan show.

Production Manager / Project Head (Nadia Khan Show, Pakistan Idol, HSUSH) at GEO NETWORK

Led production management for Geo Comedy Wing including vendor and talent contractual binding, studio and location management, and budgeting for format shows and sitcoms. Managed transportation and travel/logistics for talent and equipment. Oversaw operations for Pakistan’s biggest morning show with Nadia Khan across Karachi, Lahore, and Islamabad. Provided floor management and field operations support for the Pakistan Idol reality franchise. Managed out-station package recordings, production management for red-carpet events and movie premieres (ATL & BTL), and designed and managed a gift inventory system for game shows during Ramadan transmissions.

SAP – Nadia Khan Show (Coordination & Recording) / Live transmission support at DUNYA TV

Coordinated and recorded outdoor entertainment reports and packages for the morning show, supported live transmission of Eid Day with Nadia Khan, and compiled a dedicated post-production team to meet tight deadlines. Coordinated between talent, creative, and programming teams to ensure smooth planning and execution.

Creative Manager at Hum Network (Hum TV, Style 360)

Contributed to planning a four-hour fresh content loop for seven days a week to build a regional FPC. Provided script review and guidance for shows. Directed/produced multiple fashion and lifestyle programs, including reality and multi-camera format shows, fashion show production, photo shoot coverage, magazine shows, news reporting, and production fill-ins for beauty and fashion tips. Supported ATL/BTL marketing development through campaign designs and barter deals; contributed to feasibility and projected budgeting for fashion shows, single-camera shoots, and format shows. Assisted with editing using FCP Pro, learned and executed color grading, and used After Effects and Adobe Photoshop for animation and graphics to meet deadlines; composed title jingles using Soundtrack software.