Available to hire
Hi, I’m Paloma Joice Tchoumi, a Dynamic Digital Media Coordinator with over four years of experience in social media management and digital marketing. I specialize in creating bilingual content and turning data into action to drive measurable growth for brands.
I love collaborating with designers and videographers to produce visually engaging assets—reels, carousels, and stories—across TikTok and Instagram. I thrive in fast-paced environments that reward creativity, learning, and results, and I’m excited to help elevate brand visibility and connect with targeted audiences.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
French
Fluent
English
Advanced
Work Experience
Digital Media Coordinator at Innovative Clan – Fintech / Edtech Startup
May 1, 2025 - PresentManaged and maintained the full social media content ecosystem, created and executed content concepts and campaigns, and collaborated with designers, videographers, and teams to produce visually elevated assets (reels, carousels, stories). Drove performance with post scheduling, real-time audience engagement, and optimization, achieving +40% engagement and +112K impressions. Supported influencer campaigns, company events, and brand activations; contributed to company newsletters and grant recognition programs; wrote SEO-optimized website content and created over 10 demo videos and tutorials. Worked closely with brand ambassadors to reflect the company voice and support user acquisition.
Digital Marketing Manager at Rayonnes Agency – Digital Agency
November 1, 2024 - January 1, 2025Managed a portfolio of 17 international clients (Canada, Lebanon, China, Africa), including beauty and wellness brands, maintaining constant communication via Slack/Skype. Developed customized digital marketing strategies across social networks (Facebook, LinkedIn, Instagram, Google My Business, TikTok) and created SEO-aligned content (blogs, videos, visuals, Reels, carousels, LinkedIn threads). Grew a YouTube channel to 5,000 organic subscribers through optimized content; used AI tools to streamline workflows and meet deadlines; supported influencer campaigns and events to amplify brand visibility.
Digital Media Coordinator at Innovative Clan
May 1, 2025 - PresentOversee a comprehensive social media content ecosystem, crafting engaging bilingual posts aligned with corporate marketing strategies and business priorities. Drove a 40% increase in engagement and 25% organic growth. Devised and implemented innovative content concepts and campaigns in collaboration with designers and video artists, producing visuals such as Reels, carousels, and stories across TikTok and Instagram. Evaluated performance metrics and refined strategies to maximize reach, achieving tens of thousands of impressions and sustained engagement during campaigns. Fostered audience interaction with timely responses to comments and messages, building community loyalty and identifying viral trends for content optimization. Championed influencer collaborations, company events, and brand activations to boost visibility and drive user acquisition. Authored SEO-optimized content for multiple platforms, including Bela Santé and international development projects. Engineered user manua
Digital Marketing Manager at Rayonnes Agency
November 1, 2024 - January 1, 2025Designed and executed tailored digital marketing strategies for 17 international clients across Canada, Lebanon, China, and Africa in the beauty and wellness sectors. Managed social media presence across Facebook, LinkedIn, Instagram, Google My Business, TikTok, and Pinterest; facilitated seamless communication via Slack and Skype. Created bilingual (French/English) blog posts, videos, visuals, Reels, carousels, and stories, and supported LinkedIn, YouTube, and Instagram ads. Boosted SEO with keyword research, optimized meta titles/descriptions, and built backlink strategies while coordinating email marketing campaigns via Mailchimp and creating capture pages with ConvertKit. Increased YouTube subscribers to 5,000 through strategic content optimization and audience engagement. Leveraged AI tools and project management platforms to streamline workflows and ensure timely delivery. Transformed LinkedIn content from YouTube videos into reels, carousels, posts, and threads to enhance visibi
Education
Bachelor’s Degree in Marketing & Communication at University of Douala
January 1, 2016 - January 1, 2018Bachelor's Degree - Marketing & Communication at University of Douala
January 1, 2016 - January 1, 2018Qualifications
Bachelor’s Degree in Marketing & Communication
January 1, 2016 - January 1, 2018AI Tools (ChatGPT)
January 11, 2030 - January 29, 2026Notion (Project Management)
January 11, 2030 - January 29, 2026Jibble (Time Tracking)
January 11, 2030 - January 29, 2026Industry Experience
Media & Entertainment, Software & Internet, Education, Financial Services, Professional Services
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Content Strategist
We have the best content strategist experts on Twine. Hire a content strategist in Douala today.