I’m a Guangzhou-based graphic designer who turns brand briefs into clear, market-ready visuals across both offline and online touchpoints.
I’m a Guangzhou-based graphic designer who turns brand briefs into clear, market-ready visuals across both offline and online touchpoints. I specialize in brand identity, campaign visuals, and print collateral, and I enjoy independently developing concepts, layouts, and multi-format extensions to keep everything consistent and on-brand.
I’ve also supported on-site execution and vendor coordination, so my work isn’t just creative—it’s production-ready. In addition to traditional design workflows, I use AI tools to speed up ideation and improve efficiency, helping deliver strong visual merchandising and promotional materials for mall campaigns and brand initiatives.
I created a series of retail marketing and social media visuals for JD MALL, including promotional posters, membership campaigns, and campaign layouts. The work focused on clear information hierarchy, strong promotional impact, and consistent visual communication across different formats and campaign themes.
I developed a campaign visual system for JD MALL, covering mall displays, outdoor media, in-store touchpoints, and retail promotional materials. The project focused on maintaining a consistent visual identity across different physical spaces and communication formats, from campaign concepts to final execution.
I developed LEEST as a modern pet lifestyle brand identity built around bold geometry, bright colors, and a playful modular visual system. The identity extends across logo design, packaging, graphic elements, and branded applications to create a consistent and recognizable visual experience.
I developed MODULA as a modular brand identity system built from geometric forms and a structured blue visual language. The system extends across logo design, typography, layout rules, and branded applications to create a clean, consistent, and flexible identity.
I developed LEEST PAGE as an independent bookstore brand identity inspired by zine culture and editorial design. The visual system combines hand-drawn illustrations, bold typography, monochrome graphics, and a playful black cat character across print materials, merchandise, and retail applications.
I developed ZAP ZAP! as a character-driven brand identity built around a playful plug mascot. The project includes character design, expressions and poses, poster design, packaging, and merchandise applications.
Designed visuals for mall campaigns, seasonal promotions, and brand initiatives, including posters, long-form graphics, social media assets, and offline materials. Supported event installations and on-site setup while coordinating with vendors to maintain consistent visuals across online and offline touchpoints. Independently delivered celebrity-themed campaign visuals and in-mall collateral across atriums, facades, in-store touchpoints, and city media.
Created promotional visuals for mall campaigns, brand marketing, and seasonal themes, including posters, social media graphics, and offline display materials such as display stands. Developed in-mall atmosphere and display visuals, adapting key campaign graphics for on-site applications. Ensured consistent, distinctive visual output to strengthen brand image and customer experience. Received a Gold Award in the Grandbuy staff skills competition for visual merchandising design.
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