Hi, I’m Pedro Henrique Barros da Costa e Souza, a performance-driven Meta Ads Media Buyer with 6+ years of hands-on experience managing paid campaigns for political campaigns, local businesses, and e-commerce. I own the full campaign lifecycle from creative strategy and scripting to audience segmentation, testing, and data-driven optimization. I also combine AI-powered creative production (image, video, copy) to reduce costs and boost conversions, and I thrive in asynchronous, remote work with a strong ownership mindset. My approach centers on rapid iteration, clear communication, and adapting campaigns to changing client needs. I diagnose problems independently and implement solutions without waiting for direction, delivering measurable results and scalable growth.

Pedro Henrique Barros da Costa e Souza

Hi, I’m Pedro Henrique Barros da Costa e Souza, a performance-driven Meta Ads Media Buyer with 6+ years of hands-on experience managing paid campaigns for political campaigns, local businesses, and e-commerce. I own the full campaign lifecycle from creative strategy and scripting to audience segmentation, testing, and data-driven optimization. I also combine AI-powered creative production (image, video, copy) to reduce costs and boost conversions, and I thrive in asynchronous, remote work with a strong ownership mindset. My approach centers on rapid iteration, clear communication, and adapting campaigns to changing client needs. I diagnose problems independently and implement solutions without waiting for direction, delivering measurable results and scalable growth.

Available to hire

Hi, I’m Pedro Henrique Barros da Costa e Souza, a performance-driven Meta Ads Media Buyer with 6+ years of hands-on experience managing paid campaigns for political campaigns, local businesses, and e-commerce. I own the full campaign lifecycle from creative strategy and scripting to audience segmentation, testing, and data-driven optimization. I also combine AI-powered creative production (image, video, copy) to reduce costs and boost conversions, and I thrive in asynchronous, remote work with a strong ownership mindset.

My approach centers on rapid iteration, clear communication, and adapting campaigns to changing client needs. I diagnose problems independently and implement solutions without waiting for direction, delivering measurable results and scalable growth.

See more

Language

Portuguese
Fluent
English
Fluent

Work Experience

Meta Ads Media Buyer & Performance Marketing Strategist at Freelance / Independent Contractor
January 1, 2018 - Present
Managed Meta Ads campaigns across multiple client accounts, overseeing approximately $10,000–$12,000 USD in total spend. Led full campaign lifecycle: creative concept, scripting, audience segmentation, daily optimization, and reporting. Produced all ad creatives in-house (static images, video scripts, hooks, copy) with no external creative dependency. Implemented structured split tests across creatives and audiences to identify top performers, optimize CPL, and adapt strategies as client needs evolved.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other