Seasoned Design Director, illustrator, and human-centered creative/exchange design leader with 10+ years delivering immersive, interactive, and digitally driven brand experiences across enterprise, SaaS, eCommerce, and experiential environments. Combines strategic vision with hands-on execution across UX/UI, emerging technology, storytelling, digital campaigns, motion, and scalable design systems. Leads multidisciplinary teams end-to-end for complex initiatives, facilitating workshops and presenting confidently to stakeholders. Experienced partnering across production, development, animation, and marketing to balance creativity, usability, and business impact—supporting exponential growth and new business acquisition.…

Patrick Hatfield

Seasoned Design Director, illustrator, and human-centered creative/exchange design leader with 10+ years delivering immersive, interactive, and digitally driven brand experiences across enterprise, SaaS, eCommerce, and experiential environments. Combines strategic vision with hands-on execution across UX/UI, emerging technology, storytelling, digital campaigns, motion, and scalable design systems. Leads multidisciplinary teams end-to-end for complex initiatives, facilitating workshops and presenting confidently to stakeholders. Experienced partnering across production, development, animation, and marketing to balance creativity, usability, and business impact—supporting exponential growth and new business acquisition.…

Available to hire

Seasoned Design Director, illustrator, and human-centered creative/exchange design leader with 10+ years delivering immersive, interactive, and digitally driven brand experiences across enterprise, SaaS, eCommerce, and experiential environments. Combines strategic vision with hands-on execution across UX/UI, emerging technology, storytelling, digital campaigns, motion, and scalable design systems.

Leads multidisciplinary teams end-to-end for complex initiatives, facilitating workshops and presenting confidently to stakeholders. Experienced partnering across production, development, animation, and marketing to balance creativity, usability, and business impact—supporting exponential growth and new business acquisition.

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Language

English
Fluent

Work Experience

UX/UI HCD Consultant – Clinical Workflow and Experience at Great Expressions Dental Centers
May 1, 2026 - December 1, 2026
Conducted user research and workflow analysis to inform digital experience improvements across clinical platforms. Collaborated with cross-functional teams to prioritize features based on user needs and business goals. Supported iterative testing and validation, refining usability and prototype solutions. Designed and tested low- and high-fidelity prototypes using Figma/FigJam to validate findings.
UX/UI HCD Consultant at Great Expressions Dental Centers
May 1, 2025 - Present
Onsite research including behavioral shadowing and stakeholder interviews to inform needs, likes/dislikes, and workflow; evolve and scale a design system to support elevated clinical workflows and migrate a Dental Practice Management System to a cloud-based platform; create low- and high-fidelity prototypes in Figma/FigJam for advisory and agile development.
Design Director - UX/UI HCD Consultant at Freelance/Contract
July 1, 2024 - July 25, 2025
Personal contract design services across engagements including Premier Communications and high-profile media/entertainment clients (Henry Ford Museum, Upper Deck Entertainment / Fleer / Skybox; DC, Warner Brothers, Looney Tunes, Batman, NDA: AI concepts) focused on AI proof-of-concepts and iterative design augmentation.
Design Lead - UX Marketing and Experience Strategy at Gordian (Fortive)
July 1, 2023 - July 1, 2024
Mentored UX and design team members while reinforcing collaborative, human-centered design practices. Partnered with stakeholders, product leaders, and developers to align strategic vision with production realities and business objectives. Facilitated design sprints and workshops to evaluate workflows and improve usability and experience continuity. Led UX/experience strategy initiatives for enterprise SaaS platform transformation, and contributed to design system development for scalable UI consistency across web and platform experiences. Designed CMS-driven, public-facing web experiences aligned to brand standards and platform capabilities.
Design Lead - UX Team at Gordian/Fortive
July 1, 2023 - July 1, 2024
Led UX strategy for SaaS platform evolution; championed Design Thinking and Emotional Design; drove design sprints to align public-facing website with cloud platform products; managed UI/UX and research teams and onboarded an Interactive Designer for the first integrated cloud platform launch; unified platform strategy.
Senior Product Designer - Digital Commerce Platform at Thomson Reuters
June 1, 2021 - March 1, 2023
Performed user research, usability testing, and journey analysis to improve digital product experiences across multiple business verticals. Designed and optimized digital commerce experiences, contributing to increased engagement and conversion (+35%). Partnered with product, marketing, and engineering teams to deliver performance-driven UX improvements. Led A/B testing and usability validation to refine experiences, and contributed to foundational architecture and component strategy of an enterprise design system (Saffron/Pella).
Senior Product Designer UX/UI - Digital Commerce Platform (DCP) at Thomson Reuters
June 1, 2021 - March 1, 2023
Expanded product design across eight verticals; contributed to a 35% increase in digital conversions via iterative prototyping and A/B testing; improved delivery efficiency by 15% through refined workflows and cross-functional buy-in; led UX initiatives for Westlaw, Practical Law, and Checkpoint Edge, achieving a 40% increase in digital sales conversions and 99% attainment of new sales goals; implemented a Know Me content strategy reducing cognitive load and increasing conversions by 38%.
Senior UX/UI Product Designer at Bayer Crop Science
May 1, 2020 - November 1, 2020
Designed UX/UI experiences aligning stakeholder needs with global adoption and business strategy; led global UX research across desktop/mobile/SaaS; built a scalable design system bridging branded Bayer Crop Science apps with Salesforce Enterprise; implemented WalkMe overlays increasing feature awareness by 28%.
Design Director – UX/UI and Human-Centered Design Consultant at Freelance / Contract (multiple clients)
January 1, 2020 - Present
Delivered illustration, UX/UI, and narrative-driven experience design for enterprise and branded engagements. Produced printing ads and final trade publication artwork; worked as a production illustrator for monthly comic publications; contributed licensed sketch cards for major entertainment brands. Developed high-fidelity UI systems, prototypes, and interactive experiences aligned with evolving digital and brand standards. Facilitated workshops and stakeholder presentations to align vision and execution. Partnered with cross-functional teams (production, development, animation, marketing) and applied iterative design/testing to improve engagement, usability, conversion, and performance across legacy automotive, defense, and military clients.
Design Director – UX/UI and Human-Centered Design Consultant at Freelance / Contract
January 1, 2020 - Present
Delivered illustrated and design work spanning enterprise UX/UI, narrative-driven digital experiences, and production illustration. Created prototypes, wireframes, high-fidelity UI systems, and narrative-driven interactive experiences for cross-functional teams. Facilitated workshops and stakeholder presentations to align creative vision and execution. Produced concept art and character design for comics, IP development, and licensed projects. Also contributed to marketing and brand work including illustrated ads, branding, vehicle graphics, catalog/product illustration, and storyboard work for major studios.
Design Director – UX/UI and Human-Centered Design Consultant at Freelance / Contract (Between FT Roles)
January 1, 2020 - Present
Illustrated marketing and trade publication artwork; contributed production illustration for major publishers; created licensed sketch card and high-volume promotional artwork. Lead concept art and narrative-driven experience design, developing UI systems, prototypes, and story-based interactive digital experiences. Facilitated workshops and stakeholder presentations to align creative vision with brand and performance objectives. Partnered with cross-functional teams to translate strategic objectives into human-centered solutions for enterprise clients, including iterative design and testing to improve engagement and conversion.
Lead UX/UI Designer / Associate Design Director at OneMagnify
June 1, 2012 - December 1, 2019
Mentored designers and collaborated across multidisciplinary teams to elevate creative quality, improve workflow efficiency, and strengthen experience consistency. Directed and contributed to conceptual campaign work for CAT Footwear and enterprise web ecosystems for brands including Ford, Lincoln, and International Truck. Worked closely with developers, strategists, marketers, and production teams to execute responsive digital experiences and CMS-driven platforms integrating UX, visual storytelling, and scalable component systems. Partnered with product and business leadership to develop prototypes, scalable design systems, and front-end frameworks across SaaS, CX, and enterprise platforms, supporting agile delivery and data-informed solutions.
Lead ACD/ Senior Interactive UX/UI Designer at OneMagnify
June 1, 2012 - November 1, 2019
Human-centered product development to improve procurement, process flow, and digital governance; mentored designers and developers in agile environments; designed enterprise-level products and front-end frameworks for tax and research software; led omni-channel and digital marketing strategies to improve engagement and conversions.
Director - Web Applications Design at E7 SOLUTIONS - ACCRETIVE SOLUTIONS
May 1, 2010 - December 1, 2011
Led web applications design initiatives; collaborated cross-functionally to deliver scalable front-end design and UX across client projects.
Creative Director – Design Consultant at Freelance Consulting (MI-CA)
January 1, 2010 - July 1, 2023
Creative leadership for multiple clients between full-time roles; consulted on design systems, branding, and digital product strategies across industries.
Adjunct Faculty at College for Creative Studies
August 1, 2009 - August 1, 2010
Instructed design courses and mentored students in Detroit, MI; supported curriculum development.
Lead Design Director – Interactive at CORE 3 SOLUTIONS
February 1, 2009 - May 1, 2010
Directed interactive design projects; mentored design teams and defined design standards for client engagements.

Education

Post Graduate Studies at College for Creative Studies
January 1, 1995 - January 1, 1996
Bachelor of Fine Arts at Eastern Michigan University
January 1, 1989 - January 1, 1994
Bachelor of Fine Arts (BFA) - Graphic Design, Illustration, Writing at Eastern Michigan University
January 11, 2030 - August 20, 2026
Post Graduate Studies (CE) - Art Direction + Interactive Media at College for Creative Studies
January 11, 2030 - August 20, 2026
Bachelor of Fine Arts (BFA) at Eastern Michigan University
January 11, 2030 - August 20, 2026
Post Graduate Studies (CE) at College for Creative Studies
January 11, 2030 - August 20, 2026
Bachelor of Fine Arts (BFA) - Graphic Design, Illustration, Writing at Eastern Michigan University
January 11, 2030 - August 20, 2026
Post Graduate Studies (CE) - Art Direction + Interactive Media at College for Creative Studies
January 11, 2030 - August 20, 2026

Qualifications

UX Certification
January 11, 2030 - February 4, 2026
Nielsen Norman Group - UX Certification (1077080)
January 11, 2030 - August 20, 2026
Nielsen Norman Group - UX Certification (1077080)
January 11, 2030 - August 20, 2026
Nielsen Norman Group - UX Certification (1077080)
January 11, 2030 - August 20, 2026

Industry Experience

Media & Entertainment, Healthcare, Software & Internet, Professional Services, Education, Retail, Financial Services, Transportation & Logistics, Manufacturing, Other
    ILLUSTRATION SAMPLES

    I have worked across many media, needs and platforms over the years. From Concept Art, Traditional Illustration, Digital Illustration and Design, Sequential Art Production and Illustration, Scene Design and Pre-visualization, Book Cover, Character Concept and Design, Animation and Shorts Illustration.

    While a passion of mine is traditional illustration and graphic design. I am also an accomplished UX/UI, Human-Centered Design Director, Product, Enterprise and SaaS designer. With a background in User Research, Empathy and Management, I can adapt to a wide variety of needs and deliverables.