Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Patricia Martín Madrid, a Global Content & Social Media Strategy Leader dedicated to helping brands grow through data-driven social strategies and engaging content. Over 15+ years across technology, retail, automotive, and agency settings, I build scalable programs that unite paid media, organic growth, and compelling storytelling. I excel at turning insights into action—designing global strategies, optimizing paid campaigns, managing brand reputation, and aligning content with business goals. My hands-on approach and cross-functional collaboration across international markets let me deliver measurable results and sustained growth.…I'm Patricia Martín Madrid, a Global Content & Social Media Strategy Leader dedicated to helping brands grow through data-driven social strategies and engaging content. Over 15+ years across technology, retail, automotive, and agency settings, I build scalable programs that unite paid media, organic growth, and compelling storytelling. I excel at turning insights into action—designing global strategies, optimizing paid campaigns, managing brand reputation, and aligning content with business goals. My hands-on approach and cross-functional collaboration across international markets let me deliver measurable results and sustained growth.

Patricia Martín

Content Strategist, Social Media Freelancer, Content Creator, +2





I'm Patricia Martín Madrid, a Global Content & Social Media Strategy Leader dedicated to helping brands grow through data-driven social strategies and engaging content. Over 15+ years across technology, retail, automotive, and agency settings, I build scalable programs that unite paid media, organic growth, and compelling storytelling. I excel at turning insights into action—designing global strategies, optimizing paid campaigns, managing brand reputation, and aligning content with business goals. My hands-on approach and cross-functional collaboration across international markets let me deliver measurable results and sustained growth.…I'm Patricia Martín Madrid, a Global Content & Social Media Strategy Leader dedicated to helping brands grow through data-driven social strategies and engaging content. Over 15+ years across technology, retail, automotive, and agency settings, I build scalable programs that unite paid media, organic growth, and compelling storytelling. I excel at turning insights into action—designing global strategies, optimizing paid campaigns, managing brand reputation, and aligning content with business goals. My hands-on approach and cross-functional collaboration across international markets let me deliver measurable results and sustained growth.

Available to hire

I’m Patricia Martín Madrid, a Global Content & Social Media Strategy Leader dedicated to helping brands grow through data-driven social strategies and engaging content. Over 15+ years across technology, retail, automotive, and agency settings, I build scalable programs that unite paid media, organic growth, and compelling storytelling.

I excel at turning insights into action—designing global strategies, optimizing paid campaigns, managing brand reputation, and aligning content with business goals. My hands-on approach and cross-functional collaboration across international markets let me deliver measurable results and sustained growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Beginner

Work Experience

Social Media Specialist at WatchGuard Technologies

January 1, 2022 - Present

Lead multi-channel global social media strategy (LinkedIn, Instagram, Facebook, X, TikTok, YouTube). Manage and optimize Meta & TikTok Ads campaigns to improve targeting and performance efficiency. Drive reputation management across Trustpilot and app review platforms (iOS & Android). Implement structured reporting dashboards to translate data into actionable growth insights. Align content initiatives with product launches and demand generation strategies.

Digital Marketing Specialist at Digitcorner

January 1, 2018 - January 1, 2022

Designed and executed integrated digital strategies combining social media, SEO, and content marketing. Managed WordPress websites and optimized on-page SEO to increase organic visibility. Built editorial calendars and performance tracking systems to improve engagement and traffic.

Content Strategy Consultant at BBDO Proximity

January 1, 2016 - January 1, 2018

Developed comprehensive content strategies, audits, and playbooks for global brands including IKEA. Conducted competitive analysis and audience research to define brand positioning frameworks. Used analytics tools to optimize content performance and customer journey alignment.

Social Media Consultant at Hewlett Packard (General Motors Accounts)

January 1, 2015 - January 1, 2016

Managed social media strategy for Opel, Vauxhall, Chevrolet & Cadillac. Delivered performance reporting and improved engagement processes across markets.