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Senior Paid Search Manager with 8+ years of experience leading data-driven search strategy, optimisation, and performance marketing across Google Ads, Microsoft Advertising, and Performance Max. Managed annual budgets of up to £6m and delivered measurable improvements in CPA and ROAS while ensuring accurate measurement via GA4 and conversion tracking.…

Anurag Agarwal

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Senior Paid Search Manager with 8+ years of experience leading data-driven search strategy, optimisation, and performance marketing across Google Ads, Microsoft Advertising, and Performance Max. Managed annual budgets of up to £6m and delivered measurable improvements in CPA and ROAS while ensuring accurate measurement via GA4 and conversion tracking.…

Available to hire

Senior Paid Search Manager with 8+ years of experience leading data-driven search strategy, optimisation, and performance marketing across Google Ads, Microsoft Advertising, and Performance Max.

Managed annual budgets of up to £6m and delivered measurable improvements in CPA and ROAS while ensuring accurate measurement via GA4 and conversion tracking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Work Experience

PPC Manager at Fasthosts Internet Ltd (IONOS Group SE)

April 1, 2022 - September 30, 2024

Set up and manage paid search campaigns (Search, Display, and Performance Max) across Google Ads and Microsoft Advertising with a multi-million pound annual budget. Analyse performance to uncover insights and refine strategies. Lead keyword research, ad copy and bidding experimentation, audience strategies (RLSA, Customer Match) and value-based bidding. Provide routine performance updates and forecasts for senior leadership and collaborate with internal teams to improve landing pages and purchase journeys. Build relationships with Google and Microsoft, gaining early access to new features and insights.

Paid Search Account Manager at Zenith Optimedia (Publicis Groupe)

October 1, 2021 - February 28, 2022

Led paid shopping strategy for the Electrolux group across Europe, managing a multi-million euro annual budget. Improved ROI by implementing audience strategy and account structure refinements. Delivered consistent performance through strong client relationship management and regular review meetings. Collaborated with interdisciplinary teams for budgeting and forecasting and managed a remote team of 5 executives, ensuring timely delivery and upskilling.

PPC Specialist at Dentons Digital

October 1, 2020 - September 30, 2021

Conceived and optimised PPC campaigns across Google and Microsoft for multiple clients. Managed a portfolio of search, shopping, and display campaigns to increase revenue and ROI. Supported account management with relationship management and business development. Produced detailed monthly and quarterly performance reports with data-driven insights and strategic growth recommendations. Managed a collective yearly budget of around £300,000.

PPC Campaign Manager at Confused.com

September 1, 2019 - September 30, 2020

Owned end-to-end setup including keyword research, account structure, ad copywriting, and audience targeting across Google Ads and Microsoft Advertising. Managed a monthly budget of £500,000. Optimised paid search through ad copy improvements, negative keyword additions, landing page testing, and testing campaign types and ad copy to drive growth and efficiency. Launched campaigns aligned with product and revenue goals, collaborating with product, SEO and social media on messaging. Monitored competitors, reported results, and trained the team in best practices.

Digital Marketing Executive at Brightside Group LTD

October 1, 2017 - June 30, 2019

Supported external agency partner to manage paid search activity across major search engines. Optimised PPC by refining ad copy, conducting keyword mining, implementing negative keywords, and improving audience segmentation. Worked with internal teams to track performance and provide reporting. Analysed on-site behaviour to identify optimisation opportunities and improve conversions and user experience. Created content aligned with brand guidelines. Launched and managed an affiliate marketing channel to drive sales and revenue growth.

PPC Marketing Executive at DevLnd LTD

November 1, 2016 - October 31, 2017

Managed PPC campaigns (Shopping, Search and Display) for D2C and D2B brands across multiple countries. Managed budgets to maximise efficiency while meeting conversion volume and ROI targets. Optimised Google Merchant Center data feeds to improve targeting and conversion volume. Delivered weekly performance reports with actionable insights. Collaborated with internal teams and external agencies to ensure seamless execution aligned with business objectives.

Digital Marketing Consultant at Business West

August 1, 2016 - October 31, 2016

Collaborated with the digital marketing team to implement fundamentals including on-site SEO elements, user journeys, website structure, and calls to action. Launched and managed PPC activity on Google Ads to increase traffic and conversions, and upskilled the team. Used Google Analytics to track conversions, monitor customer journeys, assess acquisition performance, and run A/B testing. Conducted competitor analysis and monitored industry trends to identify campaign improvement opportunities.

Affiliate Account Manager at Vouchercloud, Invitation Digital Limited

November 1, 2013 - April 30, 2016

Created new business opportunities with existing clients and onboarded new clients to maximise affiliate revenue. Collaborated with internal PPC teams to support growth in paid traffic, user base and conversions. Implemented digital marketing strategies with the in-house SEO team including content marketing and PR opportunities. Managed website content and social media, created content for the website/blog, and briefed creative assets for partner promotions. Coordinated with communications for messaging and newsletters. Led a team of affiliate administrators, managing performance and workload to ensure timely delivery.

Junior SEO Executive at MCG Corporate Group

June 1, 2013 - October 31, 2013

Created SEO-optimised content for blog posts and product descriptions to improve visibility and engagement. Contributed to content strategy informed by performance data and industry trends. Wrote content to acquire high-quality backlinks and strengthen domain authority. Conducted SEO audits optimising content, design, structure, and other on-page factors. Provided quarterly reports on SEO performance and project updates to support continuous improvement.