Anurag Agarwal

Set up and manage paid search campaigns (Search, Display, and Performance Max) across Google Ads and Microsoft Advertising with a multi-million pound annual budget. Analyse performance to uncover insights and refine strategies. Lead keyword research, ad copy and bidding experimentation, audience strategies (RLSA, Customer Match) and value-based bidding. Provide routine performance updates and forecasts for senior leadership and collaborate with internal teams to improve landing pages and purchase journeys. Build relationships with Google and Microsoft, gaining early access to new features and insights.

Led paid shopping strategy for the Electrolux group across Europe, managing a multi-million euro annual budget. Improved ROI by implementing audience strategy and account structure refinements. Delivered consistent performance through strong client relationship management and regular review meetings. Collaborated with interdisciplinary teams for budgeting and forecasting and managed a remote team of 5 executives, ensuring timely delivery and upskilling.

Conceived and optimised PPC campaigns across Google and Microsoft for multiple clients. Managed a portfolio of search, shopping, and display campaigns to increase revenue and ROI. Supported account management with relationship management and business development. Produced detailed monthly and quarterly performance reports with data-driven insights and strategic growth recommendations. Managed a collective yearly budget of around £300,000.