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I’m an independent designer and art director based in Berlin, collaborating with clients and teams to shape visual stories that blend purpose, clarity, and impact. I see every project as a story waiting to be told — a chance to connect people, communicate meaning, and create design that endures. My practice combines branding, communication design, art direction, digital and web design, social media, no-code tools, and AI-driven creativity to craft bold, cohesive visual identities. Explore my work at pablafiorella.xyz…I’m an independent designer and art director based in Berlin, collaborating with clients and teams to shape visual stories that blend purpose, clarity, and impact. I see every project as a story waiting to be told — a chance to connect people, communicate meaning, and create design that endures. My practice combines branding, communication design, art direction, digital and web design, social media, no-code tools, and AI-driven creativity to craft bold, cohesive visual identities. Explore my work at pablafiorella.xyz

Pabla Fiorella

Art Director, Graphic Designer, Brand Designer, +1

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I’m an independent designer and art director based in Berlin, collaborating with clients and teams to shape visual stories that blend purpose, clarity, and impact. I see every project as a story waiting to be told — a chance to connect people, communicate meaning, and create design that endures. My practice combines branding, communication design, art direction, digital and web design, social media, no-code tools, and AI-driven creativity to craft bold, cohesive visual identities. Explore my work at pablafiorella.xyz…I’m an independent designer and art director based in Berlin, collaborating with clients and teams to shape visual stories that blend purpose, clarity, and impact. I see every project as a story waiting to be told — a chance to connect people, communicate meaning, and create design that endures. My practice combines branding, communication design, art direction, digital and web design, social media, no-code tools, and AI-driven creativity to craft bold, cohesive visual identities. Explore my work at pablafiorella.xyz

Available to hire

I’m an independent designer and art director based in Berlin, collaborating with clients and teams to shape visual stories that blend purpose, clarity, and impact.

I see every project as a story waiting to be told — a chance to connect people, communicate meaning, and create design that endures.

My practice combines branding, communication design, art direction, digital and web design, social media, no-code tools, and AI-driven creativity to craft bold, cohesive visual identities.

Explore my work at pablafiorella.xyz

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

German

Fluent

English

Fluent

Work Experience

Art Director at Peix

August 1, 2021 - August 1, 2021

Art Direction, research, ideation, layout and implementation; design briefings; cost calculations; client presentations; cross-team collaboration with Consulting and Final art.

Designer & Team Lead at FLMH

December 1, 2022 - December 1, 2022

Ideation, layout, implementation, cost estimation and tender management; Organization: meeting facilitation, task allocation, employee development discussions and vacation planning.

Lead Designer at Zebralog

March 1, 2024 - March 1, 2024

Design and communication; concept development, design execution, coordination and production management across all design elements; leadership and coordination of the design team; training and mentoring project managers in design fundamentals.

Art Director at BF Senses

April 1, 2025 - April 1, 2025

Art Direction; design creation; brand development; creation of client presentations and pitches; responsibility for high quality standards in all design projects and for the Design team.

Freelance Designer at Buchgut

February 1, 2017 - February 1, 2017

Book cover design, research, image editing and product photography.

Designer at Tack Design

March 1, 2018 - March 1, 2018

Corporate design, key visual development, ideation, layout, implementation and final artwork.

Graphic Designer at Propaganda B

March 1, 2019 - March 1, 2019

Movie posters & institutional design; research, layout, concept development, adaptation and final artwork.

Senior Designer UX/UI at Migros Industrie Deutschland (Neta)

February 1, 2021 - February 1, 2021

Research, layout, and implementation; photoshoot planning and execution; cross-functional collaboration with Sales and Content teams.

Graphic Designer at Buenos Aires City Government

December 1, 2015 - December 1, 2015

Department of Healthy Mobility; graphic design; online papers, illustrations, infographics, photographic documentation; cross-functional collaboration with Statistics and Architecture Departments.