Pablo Villalpando

Launched the first mission-led SEO consulting company in the US, offering web design, content, and SEO for small and local businesses in South San Diego. Contracted with Leap Group (MKTG agency) as Lead GEO/SEO Strategist. Notable outcomes include improving mortgage app starts, traffic, and AI visibility for clients, plus structured SEO audits and forensic optimization projects for clients such as Earth Funeral and Cars Iceland.

Developed, implemented, and optimized a holistic SEO strategy with a forensic approach to recover revenue losses. Achieved a 15% rise in brand search volume through targeted content and cross-functional collaboration. Owned CMS and content strategy using Sanity.io, coordinating with Engineering, Product, Design, Business Development, and CX teams to drive SEO, CRO, and Reputation Management initiatives.

Led efforts that produced a 23% YoY rise in rankings, 11% page-1 and 42% page-2 keywords growth, and a 48% increase in organic CTR through on-page optimizations. Created localized SEO-driven content that attracted millions of international visitors. Owned SEO BI and performance reporting to leadership; collaborated with cross-functional teams to optimize digital properties and migrations.