I am an award-winning SEO marketing leader with 10 years of experience driving global organic revenue. I craft holistic SEO strategies and enjoy creative problem-solving across teams to optimize for small, mid-market, and enterprise brands. I collaborate cross-functionally to execute comprehensive SEO, content, and web design initiatives, and I take pride in building measurable growth through data-driven decisions and partnerships with engineering, product, design, and CX teams.

Pablo Villalpando

I am an award-winning SEO marketing leader with 10 years of experience driving global organic revenue. I craft holistic SEO strategies and enjoy creative problem-solving across teams to optimize for small, mid-market, and enterprise brands. I collaborate cross-functionally to execute comprehensive SEO, content, and web design initiatives, and I take pride in building measurable growth through data-driven decisions and partnerships with engineering, product, design, and CX teams.

Available to hire

I am an award-winning SEO marketing leader with 10 years of experience driving global organic revenue. I craft holistic SEO strategies and enjoy creative problem-solving across teams to optimize for small, mid-market, and enterprise brands.

I collaborate cross-functionally to execute comprehensive SEO, content, and web design initiatives, and I take pride in building measurable growth through data-driven decisions and partnerships with engineering, product, design, and CX teams.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

AI/SEO Consultant / Founder at Sandy Eggo SEO
January 1, 2025 - Present
Launched the first mission-led SEO consulting company in the US, offering web design, content, and SEO for small and local businesses in South San Diego. Contracted with Leap Group (MKTG agency) as Lead GEO/SEO Strategist. Notable outcomes include improving mortgage app starts, traffic, and AI visibility for clients, plus structured SEO audits and forensic optimization projects for clients such as Earth Funeral and Cars Iceland.
SEO Manager at Generation Tux
September 1, 2023 - January 31, 2025
Developed, implemented, and optimized a holistic SEO strategy with a forensic approach to recover revenue losses. Achieved a 15% rise in brand search volume through targeted content and cross-functional collaboration. Owned CMS and content strategy using Sanity.io, coordinating with Engineering, Product, Design, Business Development, and CX teams to drive SEO, CRO, and Reputation Management initiatives.
Global SEO Specialist at Meta
November 1, 2021 - August 31, 2023
Led efforts that produced a 23% YoY rise in rankings, 11% page-1 and 42% page-2 keywords growth, and a 48% increase in organic CTR through on-page optimizations. Created localized SEO-driven content that attracted millions of international visitors. Owned SEO BI and performance reporting to leadership; collaborated with cross-functional teams to optimize digital properties and migrations.
SEO Lead at Victorious SEO
July 1, 2020 - November 30, 2021
+80 SEO awards & nominations. Managed 50% of agency's SEO campaigns, delivering technical roadmaps for hundreds of customers and consistently improving ROI.

Education

B.A. in Sociology, Psychology at California State University, Chico
September 1, 2012 - June 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services