With a double major in Communications and Film, an MBA in Innovation, several certifications on postproduction, and over 20 years of experience on the audiovisual industry, I have worked on projects covering all scopes of narrative, usage and distribution, from short films, music videos, advertising, corporate, educational, branded content, to feature films on the genre of Live Action Drama, Animation and Documentaries. My specialty is crafting beautiful images that move you, set the tone to tell a story in a unique way, and are engraved in your mind so you will remember them long after you saw them. --- Director of Photography / Over 100 projects with different agencies and production companies. - Guadalajara, Jalisco 01/2002 - Current • Worked across various project types, including Commercials, Corporate and Music Videos, Documentaries, Feature Films and Animation. • Achieved specific looks by selecting and working with all the spectrum of formats: 16 and 35 mm film, all formats f analog and Digital Tapes, Digital DSLR and large resolution digital film cameras, as well as with all range of lenses. • Constantly on the edge of emerging trends in photography, learning relevant techniques and media types. • Collaborated with camera and lighting teams to implement creative vision and produce audiovisual work for all outlets (TV, Theatrical, online). • Explored and recommended photographic technology and techniques. • Organized routine maintenance and repair of production equipment. • Communicated with editing staff to define and maintain visual identity. • Planned and adjusted lighting for shoots. • Employed various camera techniques to convey intended aesthetics. • Creatively shot projects using interesting angles. Post Producer / Editor / Colorist / Over 50 projects for different companies - Guadalajara, Jalisco 06/1997 - Current • Created project budgets and managed all Post production costs. • Coordinated Post production schedules, editing, mastering and duplication processes. • Enhanced stories through creative editing and color grading. CEO / Baklight - Guadalajara, Jalisco 03/2001 - Current • Increased overall team efficiency and productivity. • Addressed internal and customer-related issues each day and affected strategic resolutions. • Provided organizational leadership to over 50 professionals. • Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies. • Formulated and launched marketing and promotional campaigns to maximize profits. • Generated new business by reaching out to prospective clients by e-mail, telemarketing and presenting at tradeshows nationwide. • Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.

Paco Herrera

With a double major in Communications and Film, an MBA in Innovation, several certifications on postproduction, and over 20 years of experience on the audiovisual industry, I have worked on projects covering all scopes of narrative, usage and distribution, from short films, music videos, advertising, corporate, educational, branded content, to feature films on the genre of Live Action Drama, Animation and Documentaries. My specialty is crafting beautiful images that move you, set the tone to tell a story in a unique way, and are engraved in your mind so you will remember them long after you saw them. --- Director of Photography / Over 100 projects with different agencies and production companies. - Guadalajara, Jalisco 01/2002 - Current • Worked across various project types, including Commercials, Corporate and Music Videos, Documentaries, Feature Films and Animation. • Achieved specific looks by selecting and working with all the spectrum of formats: 16 and 35 mm film, all formats f analog and Digital Tapes, Digital DSLR and large resolution digital film cameras, as well as with all range of lenses. • Constantly on the edge of emerging trends in photography, learning relevant techniques and media types. • Collaborated with camera and lighting teams to implement creative vision and produce audiovisual work for all outlets (TV, Theatrical, online). • Explored and recommended photographic technology and techniques. • Organized routine maintenance and repair of production equipment. • Communicated with editing staff to define and maintain visual identity. • Planned and adjusted lighting for shoots. • Employed various camera techniques to convey intended aesthetics. • Creatively shot projects using interesting angles. Post Producer / Editor / Colorist / Over 50 projects for different companies - Guadalajara, Jalisco 06/1997 - Current • Created project budgets and managed all Post production costs. • Coordinated Post production schedules, editing, mastering and duplication processes. • Enhanced stories through creative editing and color grading. CEO / Baklight - Guadalajara, Jalisco 03/2001 - Current • Increased overall team efficiency and productivity. • Addressed internal and customer-related issues each day and affected strategic resolutions. • Provided organizational leadership to over 50 professionals. • Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies. • Formulated and launched marketing and promotional campaigns to maximize profits. • Generated new business by reaching out to prospective clients by e-mail, telemarketing and presenting at tradeshows nationwide. • Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.

Available to hire
credit-card $1250 per day ($156.25 per hour)

With a double major in Communications and Film, an MBA in Innovation, several certifications on postproduction, and over 20 years of experience on the audiovisual industry, I have worked on projects covering all scopes of narrative, usage and distribution, from short films, music videos, advertising, corporate, educational, branded content, to feature films on the genre of Live Action Drama, Animation and Documentaries.

My specialty is crafting beautiful images that move you, set the tone to tell a story in a unique way, and are engraved in your mind so you will remember them long after you saw them.


Director of Photography / Over 100 projects with different agencies and production companies. - Guadalajara, Jalisco 01/2002 - Current
• Worked across various project types, including Commercials, Corporate and Music Videos, Documentaries, Feature Films and Animation.
• Achieved specific looks by selecting and working with all the spectrum of formats: 16 and 35 mm film, all formats f analog and Digital Tapes, Digital DSLR and large resolution digital film cameras, as well as with all range of lenses.
• Constantly on the edge of emerging trends in photography, learning relevant techniques and media types.
• Collaborated with camera and lighting teams to implement creative vision and produce audiovisual work for all outlets (TV, Theatrical, online).
• Explored and recommended photographic technology and techniques.
• Organized routine maintenance and repair of production equipment.
• Communicated with editing staff to define and maintain visual identity.
• Planned and adjusted lighting for shoots.
• Employed various camera techniques to convey intended aesthetics.
• Creatively shot projects using interesting angles.
Post Producer / Editor / Colorist / Over 50 projects for different companies - Guadalajara, Jalisco 06/1997 - Current
• Created project budgets and managed all Post production costs.
• Coordinated Post production schedules, editing, mastering and duplication processes.
• Enhanced stories through creative editing and color grading.
CEO / Baklight - Guadalajara, Jalisco 03/2001 - Current
• Increased overall team efficiency and productivity.
• Addressed internal and customer-related issues each day and affected strategic resolutions.
• Provided organizational leadership to over 50 professionals.
• Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
• Formulated and launched marketing and promotional campaigns to maximize profits.
• Generated new business by reaching out to prospective clients by e-mail, telemarketing and presenting at tradeshows nationwide.
• Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.

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Skills

Co
Corporate Video
DaVinci Resolve Studio
Fe
Feature
Final Cut Pro X
Mu
Music Video
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Experience Level

Corporate Video
Expert
DaVinci Resolve Studio
Expert
Feature
Expert
Final Cut Pro X
Expert
Music Video
Expert
Photo
Expert
Promo Video
Expert
Short Film
Expert
Video Advert
Expert

Language

Spanish; Castilian
Fluent
English
Fluent
German
Advanced
French
Intermediate

Education

Master of Science in Innovation & Project Management at Utel
June 17, 2022
Bachelor of Arts: Communication Sciences / Minor On Cinematography at Iteso
June 14, 2001
Associate of Arts: Film And Video Production at Universidad de Guadalaajra
June 7, 1997

Qualifications

Aputure Lighting Expert
September 7, 2021
Telly Award winner
September 7, 2019
Winner of 12 Telly awards

Industry Experience

Media & Entertainment, Agriculture & Mining, Consumer Goods, Education, Energy & Utilities, Computers & Electronics, Manufacturing, Government, Non-Profit Organization, Professional Services, Software & Internet, Travel & Hospitality, Real Estate & Construction, Gaming, Healthcare, Telecommunications
    uniE608 Mexican Heritage Tin 2021
    Tequila Patrón collaborated with legendary street artist @Senkoeone to design an exclusive Mexican Heritage Tin. His work is inspired by Mexico’s indigenous history, weaving symbols of myth and tradition across the tree of life. We produced the Launch video for the product. #video #advert #filmdirector
    uniE608 Driven by Passion
    Driven by passion. Proudly Mexican. These tenets are sown into our soil and bloom like agave in the hearts of our people. Wherever this journey steers us, all roads lead home. Take it from two bold innovators from Jalisco: Mexico’s only Formula One driver, Sergio “Checo” Perez, and the world’s finest ultra premium tequila. Together, we’re redefining what’s possible when propelled by the wings of Mexico. Where will passion drive you? #video #advert #videoproducer

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