Paige Milnes

Owned multi-platform ad generation and search campaigns targeting the US market across Meta, Google, TikTok, Newsbreak, X/Twitter, Taboola, and others with a monthly ad budget exceeding 1M. Mapped and managed conversion events, built advanced reporting with actionable insights, and designed creatives for video, image, and text formats. Worked on landing page design and optimization and created an AI prompt library and markdown files to accelerate first-draft marketing copy and ad creative turnaround by ~60% across teams. Managed social media and the legal website, including the blog.

Manage paid social and paid search campaigns for multiple clients. Lead Meta and/or Google campaign setup, optimization, and analysis for audiences in the USA, Canada, and LATAM. Optimize paid performance by reviewing ad metrics, improving targeting, and designing/optimizing landing pages and intake forms. Also handle SEO and website improvements to support acquisition and conversion outcomes for client brands.

Managed multi-platform performance marketing campaigns that exceeded KPI goals and drove a 236% increase in user acquisition QoQ, using individual monthly campaign budgets of 1M+. Led cross-functional teams to launch performance marketing campaigns aligned to desired profit margins across different products. Directed organic social, website management, and PR to strengthen brand visibility and engagement. Created and executed creative testing and A/B testing frameworks to improve CTR and CVR on platforms like Google and Meta. Built advanced reporting for executive leadership, set quarterly/annual goals, mentored marketers, and contributed to a repeatable onboarding framework. Also tested and optimized user acquisition campaigns in the Canadian market.