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I’m a creative content strategist and producer with 10+ years in customer-focused, brand-building and sales roles. I co-founded and ran content operations for two original brands, developing content pillars, managing social channels, directing shoots, and building repeatable production workflows from scratch. Most recently I produced digital content and social strategy at Ray White Matakana, with hands-on experience in SEO, analytics, campaign execution, and platform growth. I’m highly organized, self-directed, and passionate about helping individuals and brands build authority through purposeful storytelling.…I’m a creative content strategist and producer with 10+ years in customer-focused, brand-building and sales roles. I co-founded and ran content operations for two original brands, developing content pillars, managing social channels, directing shoots, and building repeatable production workflows from scratch. Most recently I produced digital content and social strategy at Ray White Matakana, with hands-on experience in SEO, analytics, campaign execution, and platform growth. I’m highly organized, self-directed, and passionate about helping individuals and brands build authority through purposeful storytelling.

Paige Patten

Content Strategist, Social Media Manager, Brand Strategist, +6

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I’m a creative content strategist and producer with 10+ years in customer-focused, brand-building and sales roles. I co-founded and ran content operations for two original brands, developing content pillars, managing social channels, directing shoots, and building repeatable production workflows from scratch. Most recently I produced digital content and social strategy at Ray White Matakana, with hands-on experience in SEO, analytics, campaign execution, and platform growth. I’m highly organized, self-directed, and passionate about helping individuals and brands build authority through purposeful storytelling.…I’m a creative content strategist and producer with 10+ years in customer-focused, brand-building and sales roles. I co-founded and ran content operations for two original brands, developing content pillars, managing social channels, directing shoots, and building repeatable production workflows from scratch. Most recently I produced digital content and social strategy at Ray White Matakana, with hands-on experience in SEO, analytics, campaign execution, and platform growth. I’m highly organized, self-directed, and passionate about helping individuals and brands build authority through purposeful storytelling.

Available to hire

I’m a creative content strategist and producer with 10+ years in customer-focused, brand-building and sales roles. I co-founded and ran content operations for two original brands, developing content pillars, managing social channels, directing shoots, and building repeatable production workflows from scratch.

Most recently I produced digital content and social strategy at Ray White Matakana, with hands-on experience in SEO, analytics, campaign execution, and platform growth. I’m highly organized, self-directed, and passionate about helping individuals and brands build authority through purposeful storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Sales & Marketing Executive — Social Content Focus at Ray White Matakana

January 1, 2024 - April 1, 2025

Developed and executed a full social media content strategy to grow brand awareness across Instagram and LinkedIn; created and maintained a structured content calendar with editorial and visual style; produced short-form video, written and visual content aligned to agent brand voice; built and managed ad campaigns using SEO, paid social, and organic content to drive leads and conversions; tracked campaign performance using analytics tools and adjusted strategy based on insights; designed and delivered property presentations with high production value; moved into a hybrid role as Sales Support & Marketing Executive for the office and lead agent.

Sales / Co-Founder — Content, Brand & Campaigns at FriendsWith App

March 1, 2020 - October 1, 2023

Led all brand storytelling, content strategy and social media planning and execution from zero; developed brand content pillars and a repeatable content production workflow for a fast-moving startup; created and managed influencer marketing campaigns to grow brand reach and credibility; directed photoshoots and visual brand campaigns maintaining a consistent visual identity; designed the brand's website and application UI, including logo and core visual assets; managed vendor onboarding and day-to-day operations, building documented systems for the wider team.

Co-Founder — Brand, Content & Creative Direction at Studio Bouclè

February 1, 2020 - Present

Founded and operate an online retail brand, responsible for all content creation and marketing; designed website, logo, and full visual identity from concept through to execution; planned and executed social media campaigns, growing organic reach and engagement; developed and delivered a complete marketing plan to support ongoing brand growth.

Sales Assistant / Accounts Manager / Bar Supervisor at LeasePlus

February 1, 2020 - February 1, 2024

Founded an online retail brand, responsible for all content creation and marketing. Designed website, logo, and full visual identity from concept through to execution. Planned and executed social media campaigns, growing ongoing brand reach and engagement.

Sales Assistant at LeasePlus, Rosedale

August 1, 2018 - March 1, 2020

Assisted Sales Manager in managing leads and deals; worked closely with key retail partners including Panasonic, LG, Noel Leeming, and PB Tech; created polished visual sales documents and worked daily in Excel and SmartSheet; self-motivated, independent operator who consistently met sales targets.

Sales Manager at The Salty Dog Inn

August 1, 2018 - March 1, 2020

Assisted Sales Manager in managing leads and deals; worked closely with key retail partners including Panasonic, LG, Noel Leeming, and PB Tech. Created polished visuals for sales documents and worked daily in Excel and Smartsheet.

Accounts Manager / Bar Supervisor at The Salty Dog Inn, Snells Beach

November 1, 2012 - August 1, 2018

Managed accounts including daily reconciliations, invoicing, and weekly reporting; led marketing and advertising for events, fundraisers, and promotions; managed staff rosters, F&B inventory, and day-to-day operational workflows.

Sales / Co-Founder — Content, Brand & Campaigns at The Salty Dog Inn

November 1, 2012 - August 1, 2018

Managed accounts including daily reconciliations, invoicing, and weekly reporting. Led marketing and advertising for events, fundraisers, and promotions. Managed staff rosters, F&B inventory, and day-to-day operational workflow.