I’m a web developer and PPC manager with a strong focus on WordPress and Shopify. I’m skilled in HTML, CSS, and JavaScript, and I build custom CMS solutions along with responsive websites for desktop and mobile. I also develop single-page applications (SPAs) with RESTful API integration, state management, and custom modules, while specializing in creating WordPress themes, plugins, and Shopify storefronts. Over the years, I’ve delivered high-performing WordPress websites and digital marketing campaigns that drive real results. I’ve built professional WordPress sites with Elementor for clients in the USA and Pakistan, contributed strategic input to digital initiatives at the management level, and helped boost brand credibility and online presence through targeted PPC, native and social advertising.

Umar Asghar

I’m a web developer and PPC manager with a strong focus on WordPress and Shopify. I’m skilled in HTML, CSS, and JavaScript, and I build custom CMS solutions along with responsive websites for desktop and mobile. I also develop single-page applications (SPAs) with RESTful API integration, state management, and custom modules, while specializing in creating WordPress themes, plugins, and Shopify storefronts. Over the years, I’ve delivered high-performing WordPress websites and digital marketing campaigns that drive real results. I’ve built professional WordPress sites with Elementor for clients in the USA and Pakistan, contributed strategic input to digital initiatives at the management level, and helped boost brand credibility and online presence through targeted PPC, native and social advertising.

Available to hire

I’m a web developer and PPC manager with a strong focus on WordPress and Shopify. I’m skilled in HTML, CSS, and JavaScript, and I build custom CMS solutions along with responsive websites for desktop and mobile. I also develop single-page applications (SPAs) with RESTful API integration, state management, and custom modules, while specializing in creating WordPress themes, plugins, and Shopify storefronts.

Over the years, I’ve delivered high-performing WordPress websites and digital marketing campaigns that drive real results. I’ve built professional WordPress sites with Elementor for clients in the USA and Pakistan, contributed strategic input to digital initiatives at the management level, and helped boost brand credibility and online presence through targeted PPC, native and social advertising.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

Urdu
Fluent
English
Fluent
Panjabi, Punjabi
Advanced

Work Experience

Sales Specialist at HHHE Commerce (Pvt) Ltd
January 1, 2024 - September 25, 2025
Delivered exceptional customer service for telecom and related services, resolving technical issues, billing queries, and service setup requests. Assisted customers with troubleshooting network outages and connectivity problems, providing clear, step-by-step guidance and maintaining accurate documentation of interactions.
Web Developer (WordPress & Shopify) at Freelancer
January 1, 2024 - June 21, 2024
Created custom WordPress and Shopify websites for diverse clients including a U.S. digital marketing firm, a Pakistani generator manufacturer, and a UK e-commerce business. Delivered user-friendly, visually appealing websites aligned with business goals. Provided strategic input to ensure clients’ digital presence supports overall objectives. Developed websites using Elementor and Shopify page builders, including Digital Craft, Multitek, Vision Hub Logistics, and Vapes MCR.
PPC Manager at Front Story
January 1, 2023 - September 25, 2025
Designed, managed, and optimized high-performing PPC campaigns across platforms including Facebook, Google, Taboola, Outbrain, Zemanta, Baidu, and Gemini. Focused on lead generation, brand awareness, and e-commerce conversions with budget management and ROI optimization.
Sales Specialist at HHH E-Commerce (pvt) LTD
January 1, 2023 - January 1, 2024
Provided exceptional customer service related to Xfinity telecom services, troubleshooting network outages, managing service inquiries, and resolving escalated calls with professionalism. Gained comprehensive understanding of service offerings and billing processes. Developed strong communication, active listening, and problem-solving skills while maintaining detailed customer records.
PPC Manager at Klarecon
January 1, 2022 - January 1, 2023
Managed and optimized PPC campaigns on Facebook and Pinterest, consistently achieving high ROI. Created targeted advertising strategies, designed ad creatives with Canva, conducted campaign analysis, and performed A/B testing. Collaborated with marketing teams to align PPC campaigns with business goals and provided detailed performance reports. Stayed updated on social media advertising trends for maximum campaign impact.
PPC Manager at Contentisimo Media
January 1, 2021 - January 1, 2022
Managed and optimized PPC campaigns across platforms such as Taboola, Outbrain, Zemanta, and Baidu, achieving key performance goals. Developed campaign strategies, performed keyword research, audience segmentation, budget allocation, continuous optimization, and detailed analysis. Collaborated with content and creative teams to produce engaging ads and provided regular performance reports. Trained and mentored junior team members.
PPC Manager at Front Story
January 1, 2020 - January 1, 2021
Managed multi-platform PPC campaigns, delivering high ROI and peak profits. Strategically designed audience-targeted campaigns with compelling ad creative. Performed continuous performance monitoring, A/B testing, data-driven optimization, and detailed reporting. Collaborated with creative teams to align marketing messages and stayed current with PPC trends. Managed multiple campaigns with strong organizational capabilities.
Web Developer (WordPress & Shopify) at Freelancer, Lahore
January 1, 2018 - Present
As a freelance Web Developer, designed and built custom WordPress and Shopify websites using Elementor page builders. Focused on user-friendly, visually engaging sites aligned with business goals, while providing strategic input to digital initiatives at the management level and delivering responsive WordPress themes and Shopify storefronts.
Website Developer at Atombuddy.com
January 1, 2017 - December 31, 2020
Led development and launch of Pakistan's first electronics installment website. Designed custom WordPress theme emphasizing brand identity and user experience. Integrated secure installment payment system, managed site architecture and optimization, and contributed to SEO and mobile responsiveness. Managed social media content and campaigns, coordinated with marketing, and provided ongoing website maintenance.

Education

BS Hons. (Computer Science) at Hajvery University, LHR
January 1, 2018 - December 31, 2022
Intermediate: FSC Pre-Engineering at Central Groups of College, LHR
January 1, 2016 - December 31, 2018
Matriculation in Science at Govt. Model High School, HND
January 1, 2014 - December 31, 2016
BS HONS. (COMPUTER SCIENCE) at Hajvery University
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Telecommunications, Retail, Transportation & Logistics, Professional Services