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I am a marketing professional with a robust foundation spanning marketing, technology, and management. I am driven to boost efficiency and growth through data-driven decisions, and I relish turning insights into action that delivers measurable results. I thrive on collaboration across teams and love pouring my energy into innovative projects. From shaping go-to-market strategies to leading high-performing teams, I am passionate about delivering exceptional outcomes.…I am a marketing professional with a robust foundation spanning marketing, technology, and management. I am driven to boost efficiency and growth through data-driven decisions, and I relish turning insights into action that delivers measurable results. I thrive on collaboration across teams and love pouring my energy into innovative projects. From shaping go-to-market strategies to leading high-performing teams, I am passionate about delivering exceptional outcomes.

Palak Tripathi

Marketing Strategist, Growth Marketer, Brand Strategist, +3

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I am a marketing professional with a robust foundation spanning marketing, technology, and management. I am driven to boost efficiency and growth through data-driven decisions, and I relish turning insights into action that delivers measurable results. I thrive on collaboration across teams and love pouring my energy into innovative projects. From shaping go-to-market strategies to leading high-performing teams, I am passionate about delivering exceptional outcomes.…I am a marketing professional with a robust foundation spanning marketing, technology, and management. I am driven to boost efficiency and growth through data-driven decisions, and I relish turning insights into action that delivers measurable results. I thrive on collaboration across teams and love pouring my energy into innovative projects. From shaping go-to-market strategies to leading high-performing teams, I am passionate about delivering exceptional outcomes.

Available to hire

I am a marketing professional with a robust foundation spanning marketing, technology, and management. I am driven to boost efficiency and growth through data-driven decisions, and I relish turning insights into action that delivers measurable results.

I thrive on collaboration across teams and love pouring my energy into innovative projects. From shaping go-to-market strategies to leading high-performing teams, I am passionate about delivering exceptional outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Account Manager at AppIQ Tech

July 1, 2025 - Present

Managed and scaled 20+ client accounts and 50+ performance marketing campaigns ($50K+ monthly spend) across Shopify, CoC, TripleWhale, Voluum, and Mintegral. Improved campaign efficiency and ROAS through daily spend and revenue analysis, creative performance evaluation, and structured scaling strategies. Led end-to-end campaign operations including onboarding, offer setup, reporting, and invoicing, maintaining 95%+ positive client feedback and smooth operational workflows. Built internal capabilities by training 5 AMs on campaign analysis, improving team productivity by 2X.

Founders’ Office Associate at HelloRamp.ai

December 1, 2024 - June 1, 2025

Drove early-stage growth by building a CRM-driven outbound pipeline, acquiring 12+ clients. Led go-to-market initiatives including guerrilla marketing campaigns and partnerships with industry influencers. Worked directly with founders to own sales and client servicing operations, translating customer feedback into product improvements with engineering teams. Built and managed a 3-member sales and marketing team, leading hiring, onboarding, and training.

Lead Marketing at Vedanta, Cairn Oil & Gas

February 1, 2023 - January 31, 2024

Selected for V-LEAD program for fast-track CXO roles, among the top 50 women across 20,000+ employees. Acquired 3 new clients, expanding buyer base by 15.8%, generating 39L incremental recurring revenue per auction (~6000 barrels of crude). Conducted competitive pricing analysis to optimize crude discounts and improve sales volumes.

Client Service Associate, Private Equity at AlphaSights

August 1, 2022 - December 31, 2022

Delivered insights for private equity investment decisions, connecting 180+ industry experts with clients. Structured expert searches through client needs analysis, industry mapping, and sourcing strategies.