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Hi, I’m Janice Palomino Durand, a specialist in Digital Marketing and Audiovisual Communication. I love crafting engaging content, storytelling, and building communities around brands. With a background in audiovisual production and extensive hands-on experience with Meta Ads, Google Ads, and creative campaigns, I design and execute marketing action plans that maximize reach and engagement. I’m fluent in English, French, and Spanish and I thrive in collaborative environments that blend data, creativity, and brand storytelling.…Hi, I’m Janice Palomino Durand, a specialist in Digital Marketing and Audiovisual Communication. I love crafting engaging content, storytelling, and building communities around brands. With a background in audiovisual production and extensive hands-on experience with Meta Ads, Google Ads, and creative campaigns, I design and execute marketing action plans that maximize reach and engagement. I’m fluent in English, French, and Spanish and I thrive in collaborative environments that blend data, creativity, and brand storytelling.

JANICE PALOMINO DURAND

Community Manager, Digital Marketer, Content Creator, +2

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Hi, I’m Janice Palomino Durand, a specialist in Digital Marketing and Audiovisual Communication. I love crafting engaging content, storytelling, and building communities around brands. With a background in audiovisual production and extensive hands-on experience with Meta Ads, Google Ads, and creative campaigns, I design and execute marketing action plans that maximize reach and engagement. I’m fluent in English, French, and Spanish and I thrive in collaborative environments that blend data, creativity, and brand storytelling.…Hi, I’m Janice Palomino Durand, a specialist in Digital Marketing and Audiovisual Communication. I love crafting engaging content, storytelling, and building communities around brands. With a background in audiovisual production and extensive hands-on experience with Meta Ads, Google Ads, and creative campaigns, I design and execute marketing action plans that maximize reach and engagement. I’m fluent in English, French, and Spanish and I thrive in collaborative environments that blend data, creativity, and brand storytelling.

Available to hire

Hi, I’m Janice Palomino Durand, a specialist in Digital Marketing and Audiovisual Communication. I love crafting engaging content, storytelling, and building communities around brands.

With a background in audiovisual production and extensive hands-on experience with Meta Ads, Google Ads, and creative campaigns, I design and execute marketing action plans that maximize reach and engagement. I’m fluent in English, French, and Spanish and I thrive in collaborative environments that blend data, creativity, and brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Advanced

Work Experience

Community Manager at E.Leclerc Spain

April 1, 2024 - Present

Responsible for the strategy and daily management of Instagram and Facebook for E.Leclerc Spain, achieving a 40% increase in interaction rate and followers in 4 months through original content and targeted campaigns. Created and published audiovisual content (reels, stories, carousels, promotional videos) to boost brand visibility and loyalty. Planned and executed digital campaigns with Meta Ads in collaboration with the marketing team, improving conversions by 20% and brand awareness across digital platforms. Conducted influencer research and planned UGC campaigns to strengthen brand identity and follower growth. Coordinated in-store sales campaigns with shop managers, overseeing promotional strategies, giveaways, and contest communications, and extracting insights to optimize future strategies.

Communications Coordinator at Beauty Center Morgana S.A.C.

June 1, 2022 - March 1, 2024

Led marketing campaigns across Meta Ads and TikTok Ads, resulting in a 40% increase in leads and 53% growth in followers. Managed influencer collaborations and weekly video production, shaping content direction and brand narrative. Strengthened brand identity with strategic, differentiated content across digital channels, increasing customer loyalty (NPS) by 33% and improving retention and conversion rates. Produced performance reports to optimize campaigns, contributing to a 25% increase in marketing efficiency and a 42% growth in lead conversions.

Community Manager at Servicios Médicos Estéticos S.A.C.

July 1, 2021 - May 1, 2022

Led impactful social media marketing campaigns, producing reels and promotional videos that increased brand visibility by 40%. Performed competitive analysis and market research to refine strategies by 20%, and implemented SEM/SEO initiatives to boost organic website traffic. Coordinated influencer collaborations for facial treatment campaigns, negotiating terms and ensuring alignment with brand goals.

Community Manager at Optical Virtual Go

February 1, 2021 - April 1, 2021

Created innovative marketing campaigns that boosted customer acquisition by 20% and loyalty by 25% through strategic offers. Produced audiovisual content for social media stories to drive engagement by 30%, and developed original content for social media ads to raise brand awareness and engagement. Monitored digital trends to keep strategies relevant and competitive.

Community Manager and Photography at Girl Fight Fitness

May 1, 2020 - December 1, 2020

Boosted social media presence with a 40% increase in engagement and a 34% rise in followers through innovative campaigns. Produced promotional videos and visual content leading to a 50% increase in loyal follower retention. Created original content that improved conversions by 30% and coordinated with brand influencers to align with campaign goals. Streamlined internal communications to improve cross-team collaboration by 20%.

Production and Social Media Assistant at BENDAYAN PRODUCTIONS

August 1, 2018 - January 1, 2019

Collaborated with the technical team to ensure smooth airing and quality of 'Women on the Front.' Implemented marketing strategies to increase program audience and engagement and used data analytics to optimize tactics. Contributed to creating engaging content and promoted programs across traditional and digital media, planning timelines for consistent publication.