Available to hire
I am Pallavi Gupta, a versatile professional with a postgraduate degree in Finance and proven experience in Social Media Management, Virtual Assistance, Human Resources, and Digital Content Strategy. I thrive in remote, cross-functional environments and enjoy turning ideas into tangible outcomes.
I am eager to contribute to dynamic IT-driven organizations while continuing to grow professionally and build impactful digital strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Social Media Manager / Blogger at Riboli Family Wines
August 1, 2021 - September 17, 2025Created, edited, and published original content across blogs and multiple social media platforms, aligning with brand tone and audience preferences. Developed and maintained content calendars to ensure consistent posting and campaign alignment. Monitored engagement metrics and implemented strategies to improve visibility and audience interaction. Collaborated on brand messaging, drafted marketing content, and supported outreach initiatives. Managed influencer communications and facilitated community engagement across platforms. Participated in quality assurance testing for web and mobile platforms, providing user experience feedback and usability insights. Handled administrative tasks such as inbox management, internal documentation, and coordination of digital content updates.
Social Media Manager / Blogger at Riboli Family Wines
August 1, 2021 - September 3, 2025Created, edited, and published original content across blogs and social media aligned with brand tone and audience preferences. Developed and maintained content calendars, monitored engagement metrics, collaborated on brand messaging, managed influencer communications, and participated in quality assurance testing to provide user experience feedback. Handled administrative tasks such as inbox management and coordination of digital content updates.
Virtual Social Media Manager / Blogger at Riboli Family Wines, California (United States)
August 1, 2019 - August 31, 2021Created, edited, and published original content across blogs and social platforms. Developed content calendars, monitored engagement, and implemented strategies to improve visibility. Collaborated on brand messaging, drafted marketing content, and supported outreach initiatives. Managed influencer communications and community engagement; participated in QA testing for web/mobile platforms; handled inbox management and internal documentation.
Virtual Assistant at Various Clients (Self-Directed)
August 1, 2019 - September 17, 2025Provided administrative support including calendar coordination, travel planning, and appointment scheduling. Managed customer inquiries and follow-ups using CRM tools, ensuring efficient client communication and issue resolution. Conducted in-depth research for service providers, market trends, and competitor analysis across various industries. Facilitated real estate searches and assisted in coordinating lifestyle and wellness services. Tracked and categorized personal and business expenditures, preparing financial summaries and reports. Supported content-related tasks by formatting documents, performing basic SEO tagging, and assisting with editorial coordination.
Virtual Assistant at Riboli Family Wines
August 1, 2019 - September 3, 2025Provided administrative support including calendar coordination, travel planning, and appointment scheduling. Managed customer inquiries using CRM tools, conducted research for service providers and market trends, facilitated real estate searches, tracked financial expenditures, and supported content-related tasks such as SEO tagging and editorial coordination.
Virtual Assistant at Riboli Family Wines, California (United States)
February 1, 2019 - August 31, 2019Provided administrative support including calendar coordination, travel planning, and appointment scheduling. Managed customer inquiries via CRM, conducted market and provider research, supported real estate and lifestyle services, tracked expenditures, and prepared financial summaries. Supported content tasks by formatting documents, basic SEO tagging, and editorial coordination.
Virtual HRM at eBuilderz Infotech, Ludhiana (India)
January 1, 2019 - PresentManaged end-to-end virtual recruitment, including candidate sourcing, interview coordination, and onboarding documentation. Oversaw remote development and SEO teams, maintained detailed personnel records and productivity metrics. Drafted and maintained internal HR documentation (offer letters, handbooks, policy manuals, SOPs, privacy statements). Facilitated daily communication and issue resolution via Slack. Tracked attendance with Monitask and processed monthly payroll via Razorpay. Analyzed employee performance data for evaluations, salary revisions, and bonus recommendations. Implemented Employee of the Month program across multiple performance criteria.
Virtual Content Specialist at eBuilderz Infotech
January 1, 2019 - September 17, 2025Developed comprehensive content for company websites and client platforms, including landing pages, service descriptions, privacy policies, FAQs, and commitment statements. Authored a strategic eBook focusing on SEO techniques to enhance search engine rankings. Produced well-researched articles on trending topics related to responsive design and web development. Managed and updated WordPress blogs with SEO-optimized articles and relevant multimedia content. Utilized tools such as Ahrefs for keyword analysis to enhance the performance of SEO content.
Virtual HRM at eBuilderz Infotech
January 1, 2019 - PresentManaged end-to-end virtual recruitment processes, including candidate sourcing, interview coordination, and onboarding documentation. Oversaw remote development and SEO teams, maintaining detailed personnel records and team productivity metrics. Drafted and maintained internal HR documentation, including offer letters, employee handbooks, policy manuals, standard operating procedures, and legal privacy statements. Facilitated daily communication and issue resolution through Slack, enhancing workflow efficiency and fostering a collaborative work environment. Tracked employee attendance using Monitask and processed monthly payroll via Razorpay. Compiled and analyzed employee performance data for evaluations, salary revisions, and bonus recommendations. Recognized and encouraged staff contributions through an Employee of the Month initiative, assessed across multiple performance criteria.
Virtual Content Specialist at eBuilderz Infotech
January 1, 2019 - September 3, 2025Developed comprehensive content for company websites and client platforms including landing pages, service descriptions, privacy policies, FAQs, and commitment statements. Authored a strategic SEO eBook and produced articles on responsive design and web development. Managed and updated WordPress blogs with SEO-optimized content and multimedia, utilizing Ahrefs for keyword analysis to enhance SEO performance.
Virtual HRM at eBuilderz Infotech
January 1, 2019 - PresentManaged end-to-end virtual recruitment processes including candidate sourcing, interview coordination, and onboarding documentation. Oversaw remote development and SEO teams, maintaining personnel records and productivity metrics. Drafted internal HR documentation such as offer letters, policies, and legal statements. Facilitated daily communication and issue resolution through Slack, tracked attendance, processed payroll, compiled employee performance data, and implemented an Employee of the Month initiative.
Virtual Content Specialist at eBuilderz Infotech, Ludhiana (India)
May 1, 2016 - January 31, 2019Developed content for company websites and client platforms (landing pages, service descriptions, privacy policies, FAQs). Authored an SEO-focused eBook and produced articles on responsive design and web development. Managed and updated WordPress blogs with SEO-optimized content and multimedia. Used Ahrefs for keyword analysis to enhance content performance.
Regional Coordinator at Angel Broking Ltd
February 1, 2012 - September 17, 2025Supervised daily sales performance of Demat and Trading accounts across five regional branches. Oversaw the processing and data entry of customer account opening requests. Provided operational support for retail financial services catering to individual clients. Maintained daily sales turnover and revenue records; communicated discrepancies to respective Branch Managers. Collaborated with audit teams to review findings and implement corrective actions based on internal and external audit reports. Compiled and maintained comprehensive sales and trading records for all branches under supervision. Coordinated and published periodic revenue and performance reports for the Sales and Dealing Departments.
Regional Coordinator at Angel Broking Ltd
February 1, 2012 - September 3, 2025Supervised daily sales performance of Demat and Trading accounts across five branches, oversaw customer account opening data entry, provided operational support for retail financial services, maintained sales and revenue records, collaborated with audit teams for corrective actions, and coordinated publishing of revenue and performance reports.
Regional Coordinator at Angel Broking Ltd, Ludhiana (India)
February 1, 2011 - February 29, 2012Supervised daily sales performance of Demat and Trading accounts across five regional branches. Processed customer account openings and provided operational support for retail financial services. Maintained revenue records, coordinated with audit teams, and published periodic revenue and performance reports for Sales and Dealing Departments.
Area Coordinator at HDFC Bank Ltd
February 1, 2011 - September 17, 2025Managed daily sales data for CASA (Current Account Savings Account) products across 28 bank branches. Ensured effective achievement of sales targets through coordination with Sales Managers. Monitored and ensured timely activation of newly opened accounts by field sales staff. Identified potential cross-selling and upselling opportunities and referred them to relevant teams for further action. Assisted Branch Managers with sales planning and execution, supporting Area Sales Managers as required. Temporarily assumed Branch Manager responsibilities in their absence, in line with the designated authority matrix. Generated and distributed detailed sales performance reports for the Sales Department.
Area Coordinator at HDFC Bank Ltd
February 1, 2011 - September 3, 2025Managed daily sales data for CASA products across 28 branches, ensured sales target achievement, monitored timely account activations, identified cross-selling opportunities, assisted branch and area sales managers, temporarily assumed branch manager responsibilities, and produced sales performance reports.
Area Coordinator at HDFC Bank Ltd, Ludhiana (India)
September 1, 2010 - February 28, 2011Managed daily sales data for CASA products across 28 bank branches. Coordinated with Sales Managers to achieve targets, ensured timely activations of new accounts, identified cross-selling opportunities, and assisted with sales planning. Temporarily acted as Branch Manager in their absence and produced detailed sales performance reports.
Education
MBA Finance at Lovely Professional University, Jalandhar (India)
January 11, 2030 - January 1, 2010BA (Hons) Economics at Government College for Women, Ludhiana (India)
January 11, 2030 - January 1, 2008Senior Secondary Commerce at Sacred Heart Sec. Sec School (CBSE)
January 11, 2030 - January 1, 2005Matriculation English at Sacred Heart Sec. Sec School (CBSE)
January 11, 2030 - January 1, 2003MBA Finance at Lovely Professional University, Jalandhar (India)
January 11, 2030 - January 1, 2010BA (Hons) Economics at Government College for Women, Ludhiana (India)
January 11, 2030 - January 1, 2008Senior Secondary Commerce at Sacred Heart Sec. Sec School (CBSE)
January 11, 2030 - January 1, 2005Matriculation English at Sacred Heart Sec. Sec School (CBSE)
January 11, 2030 - January 1, 2003MBA Finance at Lovely Professional University, Jalandhar (India)
January 11, 2030 - December 31, 2010BA (Hons) Economics at Government College for Women, Ludhiana (India)
January 11, 2030 - December 31, 2008Senior Secondary Commerce at Sacred Heart Sec. Sec School (CBSE)
January 11, 2030 - December 31, 2005Matriculation English at Sacred Heart Sec. Sec School (CBSE)
January 11, 2030 - December 31, 2003Qualifications
Computer Application Course
January 11, 2030 - January 1, 2010Financial Modeling Certification Examination
January 11, 2030 - January 1, 2010Derivatives Market Module
January 11, 2030 - January 1, 2010Mutual Fund (Advisors) Module
January 11, 2030 - January 1, 2009Computer Application Course
January 1, 2010 - September 17, 2025Financial Modeling Certification Examination
January 1, 2010 - September 17, 2025Derivatives Market Module
January 1, 2010 - September 17, 2025Mutual Fund (Advisors) Module
January 1, 2009 - September 17, 2025Computer Application Course
January 11, 2030 - December 31, 2010Financial Modeling Certification
January 11, 2030 - December 31, 2010Derivatives Market Module (NCFM)
January 11, 2030 - December 31, 2010Mutual Fund (Advisors) Module (AMFI)
January 11, 2030 - December 31, 2009Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Real Estate & Construction, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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