I am a seasoned designer with a strong background in crafting creative, impactful visuals. I excel at branding, campaign ideation, experiential activations, and event management, and I am dedicated to driving team success while continually honing my craft. Over the years I have led campaigns for entertainment and sports brands across Southeast Asia, mentored junior designers, and built scalable design systems. I am passionate about turning client objectives into compelling visuals and seamless experiences.…

Pamela Yap Hui-Shan

I am a seasoned designer with a strong background in crafting creative, impactful visuals. I excel at branding, campaign ideation, experiential activations, and event management, and I am dedicated to driving team success while continually honing my craft. Over the years I have led campaigns for entertainment and sports brands across Southeast Asia, mentored junior designers, and built scalable design systems. I am passionate about turning client objectives into compelling visuals and seamless experiences.…

Available to hire

I am a seasoned designer with a strong background in crafting creative, impactful visuals. I excel at branding, campaign ideation, experiential activations, and event management, and I am dedicated to driving team success while continually honing my craft.

Over the years I have led campaigns for entertainment and sports brands across Southeast Asia, mentored junior designers, and built scalable design systems. I am passionate about turning client objectives into compelling visuals and seamless experiences.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Design Manager at Home Box Office, Warner Bros. Discovery
April 1, 2022 - July 31, 2025
Campaign and design ideation of titles in digital and print formats across all marketing functions and experiential activations events across SEA. Part of the main in-house marketing team to launch House of the Dragon Season 1 in SEA; collaborated with agencies and vendors to ensure budget adherence and global design standards, producing large-format assets for promotions across SEA markets.
Senior Creative Manager at ONE Championship
October 1, 2016 - March 31, 2022
Ideate, conceptualize and develop event keyart for marketing materials, memorabilia and on-site activation. Managed vendor relationships, brand guidelines and budgets for conferences (APOS 2019, RISE Hong Kong 2019, ONE Century Martial Arts FanFest 2019); ensured brand consistency across print and digital platforms.
Designer, Marketing (Overseas Contract) at Geeksigners aka GKS Creative
April 1, 2015 - September 30, 2015
Consulted with clients to discuss brand vision and identity; presented proposed visuals and conceptualised a complete identity guidebook for the company.
Freelance Graphic Designer at Self-employed
October 1, 2015 - October 31, 2016
Delivered branding, campaign, and identity design solutions in print and digital for event and creative agencies.
Head of Creative at Avivar Audience Communications Pte Ltd
November 1, 2013 - March 31, 2015
Consulted with clients to discuss creative and marketing objectives; developed concepts; managed designer projects within scope, budget and time; oversaw event planning and execution.
Assistant Head of Creative at LifeBrandz Pte Ltd
July 1, 2010 - November 30, 2013
Developed marketing strategies in collaboration with the Marketing team; conceptualized collaterals; managed designer workflow; liaised with printers and contractors to deliver brand products.
Creative Designer, Marketing at St. James Holdings Ltd
July 1, 2008 - July 31, 2010
Conceptualize and develop marketing collaterals; design posters, flyers, invitations, ads; produce weekly EDMs for events; coordinate with printers and contractors to ensure brand consistency.
Junior Graphic Designer at Belkin International
April 1, 2005 - June 30, 2008
Produce and localise print and digital collateral, packaging and manuals for APAC markets.

Education

Diploma in Multimedia Technology at Singapore Polytechnic
January 1, 2002 - January 1, 2005
O'Level Certificate at St. Anthony’s Canossian Secondary School
January 1, 1998 - January 1, 2001
PSLE Certificate at CHIJ Katong Primary
January 1, 1992 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other, Consumer Goods, Travel & Hospitality, Computers & Electronics