PA

Work experience· 8 roles

CEO | E-commerce Business Owner (Brazil) (Remote) · Self-employed (E-commerce)Jan 2024 – Present · 2 yrs 11 mos

Lead multi-channel e-commerce operation generating approx. US$290K annual revenue. Full P&L ownership and profitability strategy. Develop and execute growth strategies across marketplaces. Manage pricing, product positioning, and paid media campaigns. Oversee production processes and suppliers. Coordinate logistics and customer experience. Implement data-driven decision-making.

CEO · E-commerce Business Owner (Brazil)Jan 2024 – Present · 2 yrs 11 mos

Lead multi-channel e-commerce operation generating approx. US$290K annual revenue. Full P&L ownership and profitability strategy. Develop and execute growth strategies across marketplaces. Manage pricing, product positioning, and paid media campaigns. Oversee production processes and suppliers. Coordinate logistics and customer experience. Implement data-driven decision-making.

Sales Team Leader · EdTechFeb 2021 – Oct 2024 · 3 yrs 9 mos

Led a team of 10 sales professionals responsible for ~US$4.6M annually. Sustained 17% conversion rate. Delivered webinars and presentations. Built personas and targeting strategies. Managed CRM systems and KPIs.

E-commerce Project & Production Management · Independent / ConsultingJan 2019 – Dec 2022 · 4 yrs
E-commerce Project & Production Manager · Various Clients (Brazil)Jan 2019 – Dec 2022 · 4 yrs
Customer Experience Specialist · Mercado LivreJan 2018 – Jan 2019 · 1 yr 1 mo
Accounting InternJan 2015 – Dec 2017 · 3 yrs
Accounting Intern · Various (Accounting Intern)Jan 2015 – Jan 2017 · 2 yrs 1 mo

Education· 8

Diploma in Digital Marketing · Diploma Program, Vancouver, Canada2030 – 2027
English Studies · Vancouver, Canada2025 – 2026
Technologist Degree · Universidade Presbiteriana Mackenzie2030 – 2026
Technical Program in Business Administration · Pontifícia Universidade Católica2030 – 2026

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