I'm Pâmela Andrade, a revenue-driven Marketing & Sales Leader based in Vancouver, Canada. I run a multi-channel e-commerce operation generating approximately US$290K in annual revenue and lead a sales team responsible for over US$4.6M in annual targets. I specialize in growth strategy, persona development, audience targeting, paid media, P&L management, and production sourcing. I'm currently pursuing a Diploma in Digital Marketing in Vancouver to strengthen my strategic and performance marketing capabilities. I'm fluent in Portuguese and English, and I thrive in cross-functional, data-driven environments.

Pâmela Andrade

I'm Pâmela Andrade, a revenue-driven Marketing & Sales Leader based in Vancouver, Canada. I run a multi-channel e-commerce operation generating approximately US$290K in annual revenue and lead a sales team responsible for over US$4.6M in annual targets. I specialize in growth strategy, persona development, audience targeting, paid media, P&L management, and production sourcing. I'm currently pursuing a Diploma in Digital Marketing in Vancouver to strengthen my strategic and performance marketing capabilities. I'm fluent in Portuguese and English, and I thrive in cross-functional, data-driven environments.

Available to hire
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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Advanced

Work Experience

CEO at E-commerce Business Owner (Brazil)
January 1, 2024 - Present
Lead multi-channel e-commerce operation generating approx. US$290K annual revenue. Full P&L ownership and profitability strategy. Develop and execute growth strategies across marketplaces. Manage pricing, product positioning, and paid media campaigns. Oversee production processes and suppliers. Coordinate logistics and customer experience. Implement data-driven decision-making.
Sales Team Leader at EdTech
February 1, 2021 - October 1, 2024
Led a team of 10 sales professionals responsible for ~US$4.6M annually. Sustained 17% conversion rate. Delivered webinars and presentations. Built personas and targeting strategies. Managed CRM systems and KPIs.
E-commerce Project & Production Manager at Various Clients (Brazil)
January 1, 2019 - December 31, 2022
Managed product lifecycle, sourcing, supplier negotiation, pricing strategy, and Agile execution.
Customer Experience Specialist at Mercado Livre
January 1, 2018 - January 1, 2019
Improved retention, analyzed CX data, and collaborated with logistics teams.
Accounting Intern at Various (Accounting Intern)
January 1, 2015 - January 1, 2017
Assisted in financial reporting, reconciliations, and compliance processes.
CEO | E-commerce Business Owner (Brazil) (Remote) at Self-employed (E-commerce)
January 1, 2024 - Present
Lead multi-channel e-commerce operation generating approx. US$290K annual revenue. Full P&L ownership and profitability strategy. Develop and execute growth strategies across marketplaces. Manage pricing, product positioning, and paid media campaigns. Oversee production processes and suppliers. Coordinate logistics and customer experience. Implement data-driven decision-making.
E-commerce Project & Production Management at Independent / Consulting
January 1, 2019 - December 31, 2022
Managed product lifecycle, sourcing, supplier negotiation, pricing strategy, and Agile execution.
Accounting Intern
January 1, 2015 - December 31, 2017
Assisted in financial reporting, reconciliations, and compliance processes.

Education

Diploma in Digital Marketing at Diploma Program, Vancouver, Canada
January 11, 2030 - March 16, 2027
English Studies at Vancouver, Canada
January 1, 2025 - March 26, 2026
Technologist Degree at Universidade Presbiteriana Mackenzie
January 11, 2030 - March 26, 2026
Technical Program in Business Administration at Pontifícia Universidade Católica
January 11, 2030 - March 26, 2026
Diploma in Digital Marketing at Vancouver, Canada
January 11, 2030 - March 16, 2027
English Studies at Vancouver, Canada
January 1, 2025 - March 26, 2026
Technologist Degree at Universidade Presbiteriana Mackenzie
January 11, 2030 - March 26, 2026
Technical Program in Business Administration at Pontifícia Universidade Católica
January 11, 2030 - March 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Media & Entertainment, Retail, Professional Services