Pankhuri Argal
I am an experienced Social Media Manager with a strong background in leading teams of social media professionals.
About
I am an experienced Social Media Manager with a strong background in leading teams of social media professionals. I excel at crafting and executing social media strategies and campaigns, collaborating effectively with content, design, and video teams to deliver compelling brand narratives. My expertise spans social media marketing, team management, client pitching, and using analytics to drive engagement and growth.
I have successfully managed social media strategies for various prestigious clients across different sectors including real estate, lifestyle, and corporate gifting. I am passionate about enhancing team performance, optimizing content for platforms, and employing data-driven insights to maximize brand engagement and growth across digital channels.
- 8 years' experience
- Joined September 2025
Industry experience
- Real Estate & Construction
- Consumer Goods
- Government
- Healthcare
- Travel & Hospitality
- Media & Entertainment
Work experience· 5 roles
Developed and executed social media strategies, managed content creation and optimization, handled e-commerce operations, and maintained the company’s online presence across multiple platforms. Played a pivotal role in leading social media teams and managing digital marketing activities.
Led and managed a team of social media executives executing strategies across 11+ accounts, optimizing content for all social media platforms. Spearheaded ideation and execution of social media strategies and worked on key accounts including Titan Corporate Gifting, Reliance MET City, Varun Beverages Limited - RJ Corp, and Elle Decor Home Collection. Developed comprehensive social media strategies for consistent brand messaging and growth. Worked on pitches for high-profile accounts such as Ministry of New & Renewable Energy, Porsche, Vedanta Group, Movin, DLF Thrive & Acquaviva.
Led and managed a media team handling execution of marketing strategies for UNNATI 2024 scheme. Developed, implemented, and managed social media strategy after conducting competitive research, platform determination, messaging, and audience identification. Created and published daily social media content to build meaningful customer connections and increase brand awareness and engagement.
Education
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