SEO Specialist and Content Manager with experience in international projects (ITA, ES, UK, USA).Specialised in technical SEO, content strategy, link building, structured data & optimisation for LLMs/AEO. Experienced in working within multicultural teams and managing editorial workflows across multiple languages

Paola Serafino

SEO Specialist and Content Manager with experience in international projects (ITA, ES, UK, USA).Specialised in technical SEO, content strategy, link building, structured data & optimisation for LLMs/AEO. Experienced in working within multicultural teams and managing editorial workflows across multiple languages

Available to hire

SEO Specialist and Content Manager with experience in international
projects (ITA, ES, UK, USA).Specialised in technical SEO, content
strategy, link building, structured data & optimisation for LLMs/AEO.
Experienced in working within multicultural teams and managing
editorial workflows across multiple languages

See more

Experience Level

Expert
Expert

Language

Italian
Fluent
Spanish; Castilian
Fluent
English
Fluent

Work Experience

Remote SEO & Content Consultant at Spotzer
October 1, 2024 - Present
SEO/content optimization tasks, cross-cultural remote collaboration; involved in AI-assisted content work and client-facing materials.
SEO Specialist & Content Marketing Specialist at Disco Up
May 1, 2023 - November 1, 2024
Conducted thorough on-page SEO analysis, keyword research, content optimization, link-building, and management of content across ES, UK and USA; created landing pages; optimized brand pages on affiliate networks; performed SEO audits, traffic analysis, keyword rankings, and competitor SERP analysis; implemented structured data (Schema Markup) and monitored performance; managed cross-team content and affiliate partnerships.
SEO Specialist & Content Manager at Disco Up
May 1, 2023 - November 1, 2024
Conducted thorough analysis of current on-page SEO status; optimized content to be keyword-rich and topic-relevant; performed keyword research; managed content department across ES, UK, USA; maintained brand profiles on affiliate platforms; created landing pages; performed SEO audits and monitored rankings; built and implemented link-building strategies.
SEO & Content Marketing Freelancer at PAJ-GPS
April 1, 2022 - October 1, 2023
Provided SEO strategy, content planning and landing page optimization for Madrid-based PAJ-GPS; remote collaboration; conducted keyword research; optimized on-page content; supported performance reporting.
Digital Marketing & Communications Assistant at Spotzer
April 1, 2022 - October 1, 2023
Created and managed marketing campaigns on Instagram, Facebook, Google Ads; produced bold, impactful campaign creatives; conducted email marketing; identified marketing trends; coordinated with partners and influencers; performed ongoing SERP analyses and content localization.
Marketing & Social Media Manager at CrowdFarming
August 1, 2021 - January 1, 2022
Created and managed marketing campaigns on Instagram, Facebook, Google Ads and Google Display; produced bold campaigns with defined guidelines; managed email marketing.
Front Office Liaison at CrowdFarming
August 1, 2021 - January 1, 2022
Created and coordinated marketing activities for ITA/ES markets; supported customer service and logistics coordination; managed communications with farmers and customers; contributed to content creation and translation for campaigns.
Administrative & Communications Officer at Universidad de Almería
November 1, 2020 - July 1, 2021
Administrative and communications support to operations and internal teams; facilitated stakeholder communications and document preparation.

Education

Bachelor of Arts in Philosophy at Universidade Católica Portuguesa
January 11, 2030 - January 1, 2016
BA in Philosophy at Universidade Católica Portuguesa
January 11, 2030 - January 1, 2016

Qualifications

Google SEO Fundamentals (Coursera)
January 11, 2030 - January 1, 2025
Google SEO Fundamentals
January 11, 2030 - July 5, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education