Paola Castano
Hi, I’m Paola Andrea Casas, a PPC and digital marketing professional based in Madrid.
About
Hi, I’m Paola Andrea Casas, a PPC and digital marketing professional based in Madrid. I have 5 years of experience in commercial management, offline marketing strategies, and over 3 years in online advertising (Google Ads, Facebook Ads, TikTok Ads, Pinterest Ads & Bing Ads).
I thrive in fast-paced environments, excel at turning data into actionable insights, and enjoy collaborating with cross-functional teams to deliver results for e-commerce and digital campaigns.
- 5 years' experience
- Joined March 2026
Skills· 17
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Retail
- Education
- Professional Services
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Work experience· 5 roles
Campaign management and optimization across Google (Pmax, Search, Display & Video), Facebook (Leads and Sales Conversions, Messaging), and Bing with focus on maximizing conversions and ROI.
PPC campaign management and optimization across Google, Facebook, TikTok, Bing; 100% English for international client management; achievements include improved ROAS and client satisfaction.
PPC campaign management and optimization across Google, Facebook, TikTok; 2024-2025; international client management; English-focused communication.
Education
Certifications and awards
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