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Hi, I’m Paola Andrea Casas, a PPC and digital marketing professional based in Madrid. I have 5 years of experience in commercial management, offline marketing strategies, and over 3 years in online advertising (Google Ads, Facebook Ads, TikTok Ads, Pinterest Ads & Bing Ads). I thrive in fast-paced environments, excel at turning data into actionable insights, and enjoy collaborating with cross-functional teams to deliver results for e-commerce and digital campaigns.…Hi, I’m Paola Andrea Casas, a PPC and digital marketing professional based in Madrid. I have 5 years of experience in commercial management, offline marketing strategies, and over 3 years in online advertising (Google Ads, Facebook Ads, TikTok Ads, Pinterest Ads & Bing Ads). I thrive in fast-paced environments, excel at turning data into actionable insights, and enjoy collaborating with cross-functional teams to deliver results for e-commerce and digital campaigns.

Paola Castano

Project Manager, PPC Manager, Social Media Manager, +4

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Hi, I’m Paola Andrea Casas, a PPC and digital marketing professional based in Madrid. I have 5 years of experience in commercial management, offline marketing strategies, and over 3 years in online advertising (Google Ads, Facebook Ads, TikTok Ads, Pinterest Ads & Bing Ads). I thrive in fast-paced environments, excel at turning data into actionable insights, and enjoy collaborating with cross-functional teams to deliver results for e-commerce and digital campaigns.…Hi, I’m Paola Andrea Casas, a PPC and digital marketing professional based in Madrid. I have 5 years of experience in commercial management, offline marketing strategies, and over 3 years in online advertising (Google Ads, Facebook Ads, TikTok Ads, Pinterest Ads & Bing Ads). I thrive in fast-paced environments, excel at turning data into actionable insights, and enjoy collaborating with cross-functional teams to deliver results for e-commerce and digital campaigns.

Available to hire

Hi, I’m Paola Andrea Casas, a PPC and digital marketing professional based in Madrid. I have 5 years of experience in commercial management, offline marketing strategies, and over 3 years in online advertising (Google Ads, Facebook Ads, TikTok Ads, Pinterest Ads & Bing Ads).

I thrive in fast-paced environments, excel at turning data into actionable insights, and enjoy collaborating with cross-functional teams to deliver results for e-commerce and digital campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

PPC (Paid Media Specialist) & Project Manager at Clever Ads

January 1, 2021 - January 1, 2024

Managed international PPC campaigns across Google, Display, Search, Video; Google Ads; Facebook Ads (Leads and Sales Conversions); TikTok Ads; Bing Ads; full campaign setup, optimization and reporting for ecommerce clients; achieved ROAS up to 4x in 3 months; established proactive, transparent communication improving client satisfaction and retention.

PPC (Paid Media Specialist) at Argus PPC

January 1, 2024 - January 1, 2025

PPC campaign management and optimization across Google, Facebook, TikTok; 2024-2025; international client management; English-focused communication.

PPC Campaign Manager at Havas Media

January 1, 2025 - Present

PPC campaign management and optimization across Google, Facebook, TikTok, Bing; 100% English for international client management; achievements include improved ROAS and client satisfaction.

PPC Campaign Manager (Paid Media Specialist) at Clever Ads

January 1, 2021 - December 31, 2024

Campaign management across Google Ads, Facebook Ads, TikTok Ads, Pinterest Ads & Bing Ads. Full campaign setup, optimization, and reporting. Achievements: Reduced CPC from $10 to $3.50 via qualified lead strategies; boosted leads by 50% in 3 months by redesigning the conversion funnel and optimizing landing pages.

PPC Campaign Manager (Paid Media Specialist) at Havas Media

January 1, 2025 - Present

Campaign management and optimization across Google (Pmax, Search, Display & Video), Facebook (Leads and Sales Conversions, Messaging), and Bing with focus on maximizing conversions and ROI.