Brand and Visual Designer based in San Salvador with 6+ years of experience creating strategic brand identities across hospitality, food & beverage, wellness, healthcare, technology, and consumer products. I lead end-to-end branding projects—from discovery and creative direction to visual systems and full implementation—ensuring cohesive results across packaging, digital, print, and web. I co-founded Etérea Collective, where I manage client journeys, present concepts in English, and collaborate with cross-functional teams in both El Salvador and the U.S. My work includes delivering a fully implemented rebrand for a U.S. hospitality company and launching multiple brand identities with hands-on design support throughout each phase.

Paola Alvarenga

Brand and Visual Designer based in San Salvador with 6+ years of experience creating strategic brand identities across hospitality, food & beverage, wellness, healthcare, technology, and consumer products. I lead end-to-end branding projects—from discovery and creative direction to visual systems and full implementation—ensuring cohesive results across packaging, digital, print, and web. I co-founded Etérea Collective, where I manage client journeys, present concepts in English, and collaborate with cross-functional teams in both El Salvador and the U.S. My work includes delivering a fully implemented rebrand for a U.S. hospitality company and launching multiple brand identities with hands-on design support throughout each phase.

Available to hire

Brand and Visual Designer based in San Salvador with 6+ years of experience creating strategic brand identities across hospitality, food & beverage, wellness, healthcare, technology, and consumer products. I lead end-to-end branding projects—from discovery and creative direction to visual systems and full implementation—ensuring cohesive results across packaging, digital, print, and web.

I co-founded Etérea Collective, where I manage client journeys, present concepts in English, and collaborate with cross-functional teams in both El Salvador and the U.S. My work includes delivering a fully implemented rebrand for a U.S. hospitality company and launching multiple brand identities with hands-on design support throughout each phase.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Co-Founder & Head of Design at Etérea Collective
January 1, 2023 - Present
Led 20+ end-to-end brand identity projects across food and beverage, beauty and wellness, healthcare, hospitality, tourism, and consumer products. Managed the full client journey (discovery through briefs, strategic presentations, feedback, timelines, and delivery) and supported repeat engagements. Delivered 15+ implemented or launched brand identities, including work for two U.S.-based businesses. Coordinated and reviewed design output for a 5–6-person social media team supporting 7–10 active accounts while contributing hands-on design work and client-facing presentations.
Graphic Designer at Dharma Hospitality Solutions
October 1, 2021 - January 1, 2023
Owned the complete visual rebrand of Dharma Home Suites, redesigning logo, color palette, typography, graphic system, brand guidelines, digital templates, website applications, and print collateral; the rebrand was approved and fully implemented. Co-developed and launched the visual identity for Losji Tech (now Dharma Tech), contributing the logo, color palette, typography, and graphic system. Created English-language social media content, email campaigns, digital ads, and sales presentations, along with print collateral and branded templates. Collaborated in English with cross-functional teams across the U.S. and El Salvador.
Marketing Manager & Lead Designer at Grupo Sol
September 1, 2019 - September 1, 2021
Managed marketing and design across three hospitality concepts (restaurant, nightclub-bar, and speakeasy), supervising one designer and collaborating with the owner and Brand Manager on strategy. Planned content calendars and produced social media designs, community management, menus, print materials, and campaign assets for events. Created the launch identity for Clandestino (Grupo Sol’s speakeasy concept), including logo and visual language across social media, menus, print collateral, photography direction, and on-site signage. Planned, art-directed, and coordinated brand photography sessions, sometimes capturing original photo content.

Education

Bachelor's Degree in Strategic Design at Escuela de Comunicación Mónica Herrera
January 1, 2021 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Healthcare, Consumer Goods, Education