Brand and Visual Designer based in San Salvador with 6+ years of experience creating strategic brand identities across hospitality, food & beverage, wellness, healthcare, technology, and consumer products. I lead end-to-end branding projects—from discovery and creative direction to visual systems and full implementation—ensuring cohesive results across packaging, digital, print, and web.
I co-founded Etérea Collective, where I manage client journeys, present concepts in English, and collaborate with cross-functional teams in both El Salvador and the U.S. My work includes delivering a fully implemented rebrand for a U.S. hospitality company and launching multiple brand identities with hands-on design support throughout each phase.
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