UI/UX designer with 6+ years of experience designing responsive web and e-commerce experiences across fashion, corporate, service, and technology environments. I work end-to-end from user journeys and information architecture to wireframes, prototypes, and polished visual UI that supports real business outcomes. I combine strong UX execution with front-end awareness, analytics, and usability optimization (including performance and conversion improvements). I collaborate closely with stakeholders to align user needs, brand direction, technical constraints, and commercial goals—so the end product feels intuitive, scalable, and measurable.…

PRAVEEN PARASA

UI/UX designer with 6+ years of experience designing responsive web and e-commerce experiences across fashion, corporate, service, and technology environments. I work end-to-end from user journeys and information architecture to wireframes, prototypes, and polished visual UI that supports real business outcomes. I combine strong UX execution with front-end awareness, analytics, and usability optimization (including performance and conversion improvements). I collaborate closely with stakeholders to align user needs, brand direction, technical constraints, and commercial goals—so the end product feels intuitive, scalable, and measurable.…

Available to hire

UI/UX designer with 6+ years of experience designing responsive web and e-commerce experiences across fashion, corporate, service, and technology environments. I work end-to-end from user journeys and information architecture to wireframes, prototypes, and polished visual UI that supports real business outcomes.

I combine strong UX execution with front-end awareness, analytics, and usability optimization (including performance and conversion improvements). I collaborate closely with stakeholders to align user needs, brand direction, technical constraints, and commercial goals—so the end product feels intuitive, scalable, and measurable.

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Skills

Experience Level

UI
Expert
Figma
Expert
Web Design
Expert
Prototype
Expert
WordPress
Expert
Shopify
Expert
Facebook Ads
Expert
SEO
Expert
HTML5
Expert
Google Ads
Expert
CSS
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
GA4
Expert
Email Marketing
Expert
Wix
Intermediate
Social Media Design
Intermediate
CRM
Intermediate
JavaScript
Intermediate
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Language

Telugu
Fluent
English
Advanced

Work Experience

UI/UX Designer | Digital Marketing Manager at Jewel Tech Solutions Pvt. Ltd.
March 1, 2025 - July 31, 2026
Led UI/UX and digital experience initiatives for HOUSE OF LUXR, contributing from user journeys and interface decisions through Shopify implementation and optimization. Designed responsive e-commerce experiences across navigation, collection pages, product pages, product galleries, variant selection, mobile menus, and purchase journeys. Conducted UX reviews and used analytics to identify usability and conversion friction, translating findings into practical interface improvements. Collaborated with business, marketing, and development stakeholders to align user needs, brand direction, technical constraints, and commercial objectives. Improved website experience through stronger information hierarchy, responsive design, and Core Web Vitals optimization.
Web Designer & Digital Marketing Manager at Jewel Tech Solutions Pvt. Ltd.
January 1, 2025 - Present
Lead IT services and digital marketing activities including comprehensive digital marketing strategies to increase brand awareness, lead generation, and online sales. Managed multi-channel campaigns across Meta Ads, Google Ads, LinkedIn Ads, YouTube, and email marketing. Planned and optimized SEO to improve organic rankings and keyword visibility. Measured performance using Google Analytics and Google Search Console, optimized budgets/bids and conversion funnels, and created content marketing plans (blogs, landing pages, social media content, promotional campaigns). Collaborated with design and product teams, handled website performance monitoring, and supported continuous improvements to user engagement and customer acquisition.
Web Designer & Digital Marketing Executive at Areca Impex
January 1, 2020 - January 1, 2025
Designed and developed responsive, mobile-friendly websites using WordPress, Wix, Shopify and custom web technologies. Created user-centric UI/UX designs, high-converting landing pages for lead generation and e-commerce, and applied SEO best practices and performance optimization (including speed/Core Web Vitals). Integrated third-party tools such as CRM systems, payment gateways, marketing automation, and analytics. Performed website maintenance, troubleshooting, security updates, and cross-browser/responsive support. Managed migration/redesign/rebranding while maintaining SEO integrity, and supported digital marketing activities including paid ads, SEO, and social media execution.

Education

B.Tech(E.C.E) at Pragati Engineering College
January 1, 2015 - January 1, 2019
Intermediate (M.P.C.) at Sri Chaitanya Junior College
January 1, 2012 - January 1, 2014
S.S.C at Sri Gowthami Smart School
January 1, 2011 - January 1, 2012
B.Tech, Electronics & Communication Engineering at Pragati Engineering College, JNTU Kakinada
January 1, 2019 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Computers & Electronics, Media & Entertainment, Professional Services, Education, Retail
    HOUSE OF LUXR

    Building House of Luxr & Managing Digital Marketing

    At House of Luxr, I played a key role in building and growing the brand from its early stages. My responsibilities extended beyond digital marketing, covering brand development, UI/UX design, website management, performance marketing, e-commerce strategy, content planning, and overall digital growth.

    I developed and managed the brand’s digital presence by creating and optimizing the website, improving the customer journey, and ensuring a premium and consistent user experience across digital touchpoints. I was also responsible for planning and executing Meta advertising campaigns, managing marketing budgets, optimizing audience targeting, creatives, and campaign performance to drive sales and improve ROAS.

    Additionally, I managed social media strategy, content planning, creative direction, campaign execution, analytics, and performance reporting. Working in a hands-on environment allowed me to contribute across multiple business functions while helping build the digital foundation and growth strategy of House of Luxr.

    This experience strengthened my ability to combine UI/UX design, branding, digital marketing, performance marketing, and business strategy to build and scale a brand effectively.