I am a designer with a Bachelor’s degree in Industrial Design and hands-on experience in UX design, user research, data analysis, prototyping, design systems, and UI design, with a focus on product presentation to increase sales and build customer confidence. I have three years of experience in the fashion industry as a bag and accessory designer, working with concept design, trend analysis, storytelling, and scale production in a fast-paced environment. I design user-centered solutions based on research, data, and usability principles, balancing user needs and business goals, with experience in both team-based and independent work. Based in Stockholm, Sweden.

Parisa Gheisari

I am a designer with a Bachelor’s degree in Industrial Design and hands-on experience in UX design, user research, data analysis, prototyping, design systems, and UI design, with a focus on product presentation to increase sales and build customer confidence. I have three years of experience in the fashion industry as a bag and accessory designer, working with concept design, trend analysis, storytelling, and scale production in a fast-paced environment. I design user-centered solutions based on research, data, and usability principles, balancing user needs and business goals, with experience in both team-based and independent work. Based in Stockholm, Sweden.

Available to hire

I am a designer with a Bachelor’s degree in Industrial Design and hands-on experience in UX design, user research, data analysis, prototyping, design systems, and UI design, with a focus on product presentation to increase sales and build customer confidence.

I have three years of experience in the fashion industry as a bag and accessory designer, working with concept design, trend analysis, storytelling, and scale production in a fast-paced environment. I design user-centered solutions based on research, data, and usability principles, balancing user needs and business goals, with experience in both team-based and independent work. Based in Stockholm, Sweden.

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Language

Persian
Advanced
English
Advanced
Swedish
Beginner

Work Experience

UX Designer / User Researcher / Data Analyst at Lomi Pet Care (E-commerce)
January 1, 2023 - January 1, 2025
Optimized the product page layout to reduce friction in the purchase flow and support faster, more confident decision-making, contributing to increased conversion rates and sales. Conducted three iterative experimentation cycles using usability testing, visibility testing, surveys, user research, heatmap analysis, session replay analysis, and data insights to identify and minimize user distraction and improve product presentation.
UX Designer / UI Designer at E-commerce Fashion (Hyper Island project)
January 1, 2025 - January 1, 2025
Size Selection Optimization to Increase User Confidence. Increased customer confidence in purchasing clothing items by improving size selection through visual representation. By using AI-generated visualizations to show each clothing item in different sizes, users were better supported in making informed purchase decisions. This led to increased purchases and a reduced return rate.
UX Designer / UI Designer / Design System Architect at SentiVue
January 1, 2025 - January 1, 2025
Redesigned the interface of an AI-powered video call app with AI-powered live translation as the core feature. Delivered a high-fidelity UI prototype for a video call application with AI-powered live translation as the core feature. Designed the user flow for returning users, including call lobby, call settings, call panel, live transcription, and post-call feedback. Contributed to a scalable design system for the final UI design.

Education

Bachelor of Industrial Design at Alzahra University of Tehran
January 1, 2012 - January 1, 2016
User Experience Diploma at Hyper Island
January 1, 2023 - January 1, 2025
Foundation of UX Design (UX) at Google (online)
January 1, 2024 - May 5, 2026

Qualifications

Foundation of UX Design (UX) - Google
January 1, 2024 - May 5, 2026
A Design Award - Silver (Iran Design Olympiad 2020)
January 1, 2020 - May 5, 2026

Industry Experience

Retail, Software & Internet, Manufacturing, Media & Entertainment, Professional Services