Available to hire
Hi, I’m Parv Naulay, a results-driven digital marketing professional with over five years of experience driving growth through SEO, paid media, data analytics, and AI-powered marketing strategies. I help brands increase organic visibility, optimize paid campaigns, and turn data into actionable growth plans.
I have a proven track record of increasing organic traffic, reducing CPA, and boosting conversion rates across ecommerce and lead-generation projects. I enjoy turning data into smart strategic decisions and leveraging AI tools to accelerate content creation and reporting.
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Senior SEO Analyst (Growth Hacker) at Griffon Webstudios
February 1, 2024 - PresentDrove 30% increase in organic traffic within 6 months through on-page, technical, and off-page SEO strategies across a global network of large-scale websites. Leveraged AI tools (ChatGPT, SurferSEO AI, Clearscope) to accelerate content briefs and SEO copywriting by 40%, reducing turnaround time. Built and managed internal linking frameworks and site architectures to enhance crawlability, authority distribution, and UX. Conducted in-depth competitor analysis and content gap identification with Ahrefs and SEMrush, uncovering 50+ high-value ranking opportunities. Implemented technical SEO improvements—page speed, Core Web Vitals, schema markup, XML sitemaps, mobile-friendliness—improving crawl coverage. Developed automated real-time dashboards in Looker Studio and GA4, improving team responsiveness and stakeholder visibility. Managed ecommerce SEO for product/category pages with structured data, boosting visibility and CTR. Monitored and grew domain authority through strategic link-bu
Digital Marketing Specialist at Vrhunec Pvt Ltd
September 1, 2022 - January 31, 2024Led end-to-end digital marketing strategy for ecommerce and lead generation projects, overseeing SEO, PPC, social media, and email marketing. Implemented AI-driven ad targeting and retargeting on Google Ads and Meta, reducing CPA by 20% and increasing conversion rates by 15%. Used GA4 and Looker Studio to monitor campaigns and identify trends, contributing to a 10% decrease in bounce rates. Adopted AI copywriting tools (Jasper, ChatGPT) to scale content production for landing pages, emails, and ads, cutting content costs by 30%. Mentored a team of 3 digital marketing executives through weekly performance reviews and AI tools upskilling. Managed Google Shopping and Performance Max campaigns, optimizing feeds and bidding for ROAS.
Digital Marketing Executive at Gapple Solutions
February 1, 2020 - September 30, 2022Executed comprehensive SEO campaigns (technical, on-page, off-page, local) across multiple client websites, consistently improving rankings. Designed and implemented a landing page optimization strategy that lifted conversion rates by 18% through A/B testing, UX improvements, and CRO best practices. Analyzed performance data across digital channels to identify trends and refine strategy — integrating early AI-powered analytics tools for predictive reporting. Built competitive analysis frameworks covering keyword research, content gaps, and link-building plans to outperform competitor domains.
Associate Data Analyst at GlobalLogic
May 1, 2019 - January 31, 2020Performed data correction, cleaning, and analysis to ensure data integrity across multiple project datasets. Built visually impactful dashboards in Excel and Google Sheets for executive reporting. Collaborated cross-functionally with product and tech teams to implement analytical models and monitor outcomes.
Education
Master of Business Administration (MBA) at Lovely Professional University
January 1, 2020 - December 31, 2022Bachelor of Technology in Computer Science & Engineering at Amritsar College of Engineering & Technology
January 1, 2014 - December 31, 2018Qualifications
Advanced Google Analytics
January 11, 2030 - June 10, 2026Google Ads Certifications
January 11, 2030 - June 10, 2026Google Digital Marketing & Ecommerce Professional Certificate
January 11, 2030 - June 10, 2026SEMrush SEO Toolkit Course
January 11, 2030 - June 10, 2026SQL for Data Analysis
January 11, 2030 - June 10, 2026AI for Marketing
January 11, 2030 - June 10, 2026Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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