I’m Pascas Francisco, a remote graphic designer and digital creative specialist from Malawi with 3 years of experience creating brand-focused visuals and clear communication materials.

About

I’m Pascas Francisco, a remote graphic designer and digital creative specialist from Malawi with 3 years of experience creating brand-focused visuals and clear communication materials. I design everything from editorial layouts and policy awareness flyers to professional presentation decks, helping organizations tell their stories in engaging, audience-friendly ways.

I’ve worked with MASM (Medical Aid Society of Malawi) on multiple editions of the MASM Health Magazine and created large volumes of internal communication materials, while also supporting digital reporting through newsletter engagement reviews. Previously at ESCOM, I handled social media campaigns and digital communications for initiatives like anti-vandalism, anti-corruption, and project updates—always aiming for stronger engagement and better brand consistency.

  • Joined September 2026

Industry experience

  • Professional Services
  • Healthcare
  • Media & Entertainment
  • Non-Profit Organization
  • Energy & Utilities
  • Government

Projects · 7

Designed flyers for a tech firm

  • App Designer
  • Brand Designer
  • Graphic Designer
  • +1

Designed a number of promotion flyer for a an ICT firm. whilst maintaining brand identity. Used Photoshop with inspiration and AI assistance in the production.

  • App Designer
  • Brand Designer
  • Graphic Designer
  • +1

Designed a Product poster for a clothing shop

  • Brand Designer
  • Graphic Designer

Designed a Product Promotion Poster

  • Brand Designer
  • Graphic Designer

Designed a portrait flyer for Ecali loan Agency using Photoshop

  • Brand Designer
  • Graphic Designer

Designed several flyers for AJ loans agency

  • Brand Designer
  • Graphic Designer

Work experience

Graphic Designer · Medical Aid Society of Malawi (MASM)May 2025 – Present · 1 yr 7 mos

Designed and laid out five editions of MASM Health Magazine using Adobe InDesign, including cover design for the third 2026 edition. Created all article and cover visuals as part of editorial design workflows. Produced 50+ internal policy awareness flyers in Adobe Photoshop, translating complex organisational policies into clear, engaging communication materials. Monitored Outlook newsletter engagement (views and comments) and prepared reports to evaluate the reach and effectiveness of internal campaigns. Built professional PowerPoint presentations for Board, management, and supervisory engagements to improve the visual delivery of strategic and operational information.

Digital Media & Public Relations Specialist · Electricity Supply Corporation of Malawi (ESCOM)Mar 2024 – Apr 2025 · 1 yr 2 mos

Created and curated digital content to increase engagement on ESCOM’s social media platforms. Managed social media communications and audience engagement through targeted campaigns such as anti-vandalism and anti-corruption, plus project information campaigns including MOMA and MEAP. Prepared detailed reports on digital media activities and social media performance to support strategic planning and continuous improvements.

Education

Bachelor's Degree – Information and Communication Technology (Education) · Mzuzu University2018 – 2022
Certificate in Applied AI (In Progress) · University of Malawi2026

Certifications and awards

Bachelor's Degree in ICT and Mathematics (Education)2018 – 2023
Certificate in Applied AI2026

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