Hi, I’m Pashince — a social media and digital marketing specialist with 9+ years of experience in the pet and lifestyle industries. I’ve managed and grown multi-brand social accounts, developed influencer campaigns, created high-performing content (static, reels, short-form video), and implemented strategy backed by analytics and UTM tracking. My work has generated hundreds of thousands of impressions while strengthening customer retention and brand loyalty. I specialize in: • Social media strategy & content planning • Community engagement & customer experience • Influencer outreach & partnerships • Performance analysis & growth optimization I thrive in remote environments and love helping brands build authentic, high-converting digital presence. If you’re looking for someone who understands both creative storytelling and measurable results — I’d love to collaborate.…

Pashince Waldrop

Hi, I’m Pashince — a social media and digital marketing specialist with 9+ years of experience in the pet and lifestyle industries. I’ve managed and grown multi-brand social accounts, developed influencer campaigns, created high-performing content (static, reels, short-form video), and implemented strategy backed by analytics and UTM tracking. My work has generated hundreds of thousands of impressions while strengthening customer retention and brand loyalty. I specialize in: • Social media strategy & content planning • Community engagement & customer experience • Influencer outreach & partnerships • Performance analysis & growth optimization I thrive in remote environments and love helping brands build authentic, high-converting digital presence. If you’re looking for someone who understands both creative storytelling and measurable results — I’d love to collaborate.…

Available to hire

Hi, I’m Pashince — a social media and digital marketing specialist with 9+ years of experience in the pet and lifestyle industries.
I’ve managed and grown multi-brand social accounts, developed influencer campaigns, created high-performing content (static, reels, short-form video), and implemented strategy backed by analytics and UTM tracking. My work has generated hundreds of thousands of impressions while strengthening customer retention and brand loyalty.
I specialize in:
• Social media strategy & content planning
• Community engagement & customer experience
• Influencer outreach & partnerships
• Performance analysis & growth optimization
I thrive in remote environments and love helping brands build authentic, high-converting digital presence. If you’re looking for someone who understands both creative storytelling and measurable results — I’d love to collaborate.

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Language

English
Fluent
Japanese
Beginner

Work Experience

Shop Owner at Dipy's Designs
December 1, 2021 - May 1, 2025
Founded and scaled a pet gear brand with custom bio-thane products and branding. Managed storefronts, product photography, and order fulfillment through ShipStation. Executed marketing strategies across Instagram and Facebook, cultivating a highly engaged follower base. Achieved 300+ annual sales with positive customer feedback and high repeat rate.
Social Media Influencer at Self-Employed
May 1, 2024 - June 1, 2025
Partnered with national pet brands to produce creative campaigns. Generated 250k+ impressions across platforms via short-form video and photography. Designed UGC for paid ads, email campaigns, and social media features.
Veterinary Receptionist/ Technician at Westside Animal Hospital
August 1, 2020 - October 1, 2021
Scheduled appointments, managed client check-ins, and maintained medical records. Assisted veterinarians with exams, vaccines, and procedures. Assisted with prescription fulfillment and documentation. Maintained stock, sanitized tools, and led a sympathy card donation program for clients of deceased pets.
Pharmacy Technician at Walmart Pharmacy
January 1, 2020 - August 1, 2020
Assisted with insurance verification, medication preparation, and customer inquiries. Ensured accuracy and compliance in prescription handling.
Pet Trainer Instructor at PetSmart
July 1, 2017 - December 1, 2020
Provided professional dog training and grooming services; conducted seminars on canine body language; led training courses (beginner to therapy) and socialization classes for puppies and new pet parents; built confidence and obedience.
Pet Groomer at PetSmart
January 1, 2020 - August 1, 2020
Groomed dogs; handled high-volume appointments; specialized in anxious or fearful dogs; maintained clean quarters and documented vaccines, weight, behavior, and dietary needs.
Dry Cleaner Receptionist at Ever Green Dry Cleaners
February 29, 2016 - July 31, 2017
Kept inventory, reported shortages, achieved neat looks by folding linens by hand; operated dry cleaning machines and assisted customers at the desk.
Marketing Assistant at Herbsmith
May 21, 2024 - June 27, 2025
Created and managed social content across Herbsmith, Simple Food Project, and Medicus Veterinary Diets, generating over 2.77 million views and 650K+ reach across Facebook and Instagram in 3 months through branded video, ambassador campaigns, and targeted engagement strategies Manage day-to-day content and engagement for Herbsmith's Instagram and Facebook accounts Run social media for sister brands: Simple Food Project, Medicus Veterinary Diets, and Smiling Dog Drive sales by engaging digitally with prospective consumers through consistent brand storytelling and product education Respond to customer inquiries via Freshdesk, email, phone, and social media platforms Analyze content performance and engagement metrics to continually optimize social content and adstock. Schedule content via Buffer and track success using UTM tags and Instagram analytics Seek out and collaborate with ambassadors and influencers to grow brand awareness and expand reach Collaborate with veterinary professionals to support Rx diet orders and customer success

Education

Psychology at University of Saint Francis
January 1, 2014 - January 1, 2016
High School Diploma at Northside High School
January 1, 2013 - January 1, 2013
Associate of Science in Psychology at University of Saint Francis at Fort Wayne, IN
January 1, 2016 - February 26, 2026
High School Diploma at Northside High School, Fort Wayne, IN
January 11, 2030 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Consumer Goods, Retail, Professional Services, Education, Telecommunications