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I am a Brand Designer operating at the intersection of strategy, design and leadership, curating brands as systems that build trust, influence market decisions and offer long-term stakeholder value. My work begins before the visuals. I approach every brand through the lens of business positioning, stakeholder context and strategic intent, where I translate these into visual systems that align how organizations look, communicate and operate at different levels. I have curated over 200+ executive and board-level program engagements, working closely within leadership and governance environments. This exposure has shaped how I design, ensuring that brand is not treated as aesthetics, but as a decision-shaping asset that influences credibility, alignment and scaling. At the core of my work is impact. I work towards transforming how organizations show up, how people experience them and how they influence the communities they serve. This is reflected in initiatives like the ICTAU Memory Lane Series, a storytelling campaign I conceptualized and led, positioning the National ICT association of Uganda as a voice of reflection and authority in East Africa’s digital transformation journey over a decade, contributing to the average digital audience growth by 70% in 7 months.…I am a Brand Designer operating at the intersection of strategy, design and leadership, curating brands as systems that build trust, influence market decisions and offer long-term stakeholder value. My work begins before the visuals. I approach every brand through the lens of business positioning, stakeholder context and strategic intent, where I translate these into visual systems that align how organizations look, communicate and operate at different levels. I have curated over 200+ executive and board-level program engagements, working closely within leadership and governance environments. This exposure has shaped how I design, ensuring that brand is not treated as aesthetics, but as a decision-shaping asset that influences credibility, alignment and scaling. At the core of my work is impact. I work towards transforming how organizations show up, how people experience them and how they influence the communities they serve. This is reflected in initiatives like the ICTAU Memory Lane Series, a storytelling campaign I conceptualized and led, positioning the National ICT association of Uganda as a voice of reflection and authority in East Africa’s digital transformation journey over a decade, contributing to the average digital audience growth by 70% in 7 months.

Namulwa Patra Higenyi

Brand Designer, Designer, Brand Strategist, +5

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I am a Brand Designer operating at the intersection of strategy, design and leadership, curating brands as systems that build trust, influence market decisions and offer long-term stakeholder value. My work begins before the visuals. I approach every brand through the lens of business positioning, stakeholder context and strategic intent, where I translate these into visual systems that align how organizations look, communicate and operate at different levels. I have curated over 200+ executive and board-level program engagements, working closely within leadership and governance environments. This exposure has shaped how I design, ensuring that brand is not treated as aesthetics, but as a decision-shaping asset that influences credibility, alignment and scaling. At the core of my work is impact. I work towards transforming how organizations show up, how people experience them and how they influence the communities they serve. This is reflected in initiatives like the ICTAU Memory Lane Series, a storytelling campaign I conceptualized and led, positioning the National ICT association of Uganda as a voice of reflection and authority in East Africa’s digital transformation journey over a decade, contributing to the average digital audience growth by 70% in 7 months.…I am a Brand Designer operating at the intersection of strategy, design and leadership, curating brands as systems that build trust, influence market decisions and offer long-term stakeholder value. My work begins before the visuals. I approach every brand through the lens of business positioning, stakeholder context and strategic intent, where I translate these into visual systems that align how organizations look, communicate and operate at different levels. I have curated over 200+ executive and board-level program engagements, working closely within leadership and governance environments. This exposure has shaped how I design, ensuring that brand is not treated as aesthetics, but as a decision-shaping asset that influences credibility, alignment and scaling. At the core of my work is impact. I work towards transforming how organizations show up, how people experience them and how they influence the communities they serve. This is reflected in initiatives like the ICTAU Memory Lane Series, a storytelling campaign I conceptualized and led, positioning the National ICT association of Uganda as a voice of reflection and authority in East Africa’s digital transformation journey over a decade, contributing to the average digital audience growth by 70% in 7 months.

Available to hire

I am a Brand Designer operating at the intersection of strategy, design and leadership, curating brands as systems that build trust, influence market decisions and offer long-term stakeholder value. My work begins before the visuals. I approach every brand through the lens of business positioning, stakeholder context and strategic intent, where I translate these into visual systems that align how organizations look, communicate and operate at different levels.

I have curated over 200+ executive and board-level program engagements, working closely within leadership and governance environments. This exposure has shaped how I design, ensuring that brand is not treated as aesthetics, but as a decision-shaping asset that influences credibility, alignment and scaling. At the core of my work is impact. I work towards transforming how organizations show up, how people experience them and how they influence the communities they serve. This is reflected in initiatives like the ICTAU Memory Lane Series, a storytelling campaign I conceptualized and led, positioning the National ICT association of Uganda as a voice of reflection and authority in East Africa’s digital transformation journey over a decade, contributing to the average digital audience growth by 70% in 7 months.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Design & Development Lead (Brand, Experience & Ecosystem Integration) at Explore Uganda Mobile Application

May 1, 2024 - November 1, 2024

Led end-to-end design coordination and product development of a national tourism application, translating Uganda’s tourism ecosystem into a user-centered experience for multi-racial and multi-cultural travelers. Aligned product experience, brand identity and strategic positioning with Uganda’s national brand (“Pearl of Africa”) while remaining intuitive and functional for diverse user groups. Designed user journeys connecting travelers to service providers across the MICE and HORECA sectors. Led an 80% women team to brand the application and contributed to the sector’s broader economic impact.

Product Design & Development Lead (Brand, Experience & Ecosystem Integration) at Explore Uganda Tourism Application

May 1, 2024 - November 1, 2024

Led the end-to-end design coordination and product development of a national tourism application, delivering a digital platform that translates Uganda’s tourism ecosystem into an accessible, user-centered experience catered to multi-racial and multi-cultural tourists. Directed the alignment of product experience, brand identity and strategic positioning, ensuring the platform reflects Uganda’s national brand (“Pearl of Africa”) while remaining intuitive and functional for diverse user groups. Designed and structured user journeys that connect travelers to service providers across the MICE and HORECA sectors, contributing to improved visibility and expanded market access for businesses within the tourism value chain. Led an 80% women team to brand the application as a product positioned within a sector that generates 600,000+ jobs and contributes ~5.5% to Uganda’s GDP, aligning design decisions with broader economic and ecosystem impact. Bridged collaboration between multi-sta

Product Design & Development Lead (Brand, Experience & Ecosystem Integration) at Explore Uganda

May 1, 2024 - November 1, 2024

Led end-to-end design coordination and product development of a national tourism application, delivering a digital platform translating Uganda’s tourism ecosystem into a user-centered experience for multi-racial and multi-cultural travelers. Directed alignment of product experience, brand identity and strategic positioning, ensuring the platform reflects Uganda’s national brand while remaining intuitive for diverse user groups. Designed user journeys connecting travelers to service providers across MICE and HORECA sectors, contributing to increased visibility and market access for tourism businesses. Led an 80% women team to brand the application as a product within a sector generating 600,000+ jobs and ~5.5% of GDP, aligning decisions with broader economic impact. Bridged collaboration between government, private partners, developers and designers to ensure alignment across a 6-month cycle. Translated complex stakeholder needs into clear product structures, flows and interfaces, e

Product Design & Development Lead (Brand, Experience & Ecosystem Integration) at Explore Uganda (Mobile Application Initiative)

May 1, 2024 - November 1, 2024

Program Manager & Brand Designer (Integrated) at Journey to The Boardroom (JTB) & Journey to The C-suite (JTC)

September 1, 2023 - Present

Designed and institutionalized brand identity systems for executive and board leadership programs, defining how the brand is experienced across 200+ structured sessions and 6 admission cycles. Curated and operationalized multi-stakeholder engagements bringing together governance leaders, senior executives, regulators and professionals from diverse industries, positioning the brand within credible, high-level decision-making environments in Uganda. Engaged a network of 150+ professionals across sectors, ensuring that brand experience remained consistent and aligned across participants, facilitators, partners and institutional stakeholders. Directly contributed to scaling brand visibility and authority, supporting the growth of JTB to 7,000+ LinkedIn followers and launching JTC from 0 to 1,000+ followers within 6 months through consistent brand and content alignment. Worked closely with a wide range of stakeholders including corporate leaders, board members, regulators and industry exper

Regional Campaign & Communications Coordinator at The ICT Association of Uganda