I am a strategic planner with over 8 years of experience in digital marketing and influencer marketing. I am passionate about building authentic brand connections through creative storytelling and data-driven decision making. I thrive in collaborative environments and enjoy bringing teams together to achieve common goals. My experience spans across various markets in Asia, and I love to innovate and adapt strategies according to the latest trends in the industry.…

PATRICIA ESTHER HELENA

I am a strategic planner with over 8 years of experience in digital marketing and influencer marketing. I am passionate about building authentic brand connections through creative storytelling and data-driven decision making. I thrive in collaborative environments and enjoy bringing teams together to achieve common goals. My experience spans across various markets in Asia, and I love to innovate and adapt strategies according to the latest trends in the industry.…

Available to hire

I am a strategic planner with over 8 years of experience in digital marketing and influencer marketing. I am passionate about building authentic brand connections through creative storytelling and data-driven decision making. I thrive in collaborative environments and enjoy bringing teams together to achieve common goals. My experience spans across various markets in Asia, and I love to innovate and adapt strategies according to the latest trends in the industry.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Strategic Planner at GRIDVOICE by KG Media [PT Digital Inisiatif]
February 1, 2025 - October 31, 2025
Developed full-funnel campaign strategies, combining KOL mapping, audience insights, and creative ideation to optimize performance and strengthen conversion impact.
Digital & Content Marketing for Asia Region at PT ABB Sakti Industri [Asea Brown-Boveri]
October 1, 2023 - March 31, 2024
Executed regional social media strategies across 10 Asian markets, aligning localized content with brand objectives and cultural insights.
Section Head of Marketing Communication at PT OS Selnajaya Indonesia
March 1, 2022 - September 30, 2023
Managed integrated marketing initiatives and on-ground and virtual events, ensuring operational excellence and strong audience engagement.
Associate Manager of Community & Influencer Dept at Dentsu Aegis Network: ISOBAR
July 1, 2021 - January 31, 2022
Oversaw ongoing campaigns, supervised teams, and led performance reviews, fostering collaboration between teams.
Lead of Influencer Marketing at Kece Kreatif Indonesia
June 1, 2020 - November 30, 2020
Streamlined influencer operations and led campaign execution for MS Glow Group, ensuring consistency in messaging and targeting.
Community & Influencer Executive at Dentsu Aegis Network: DX-D3
October 1, 2018 - June 30, 2020
Executed end-to-end influencer campaigns, focusing on strategy and performance tracking while maintaining high-quality standards.
Account Executive at Gushcloud Indonesia
February 1, 2017 - July 31, 2018
Managed high-profile clients and developed tailored strategies to ensure KPI alignment and client satisfaction.
Income Audit Clerk at Grand Hyatt Jakarta
December 1, 2015 - July 31, 2016
Part-time position responsible for auditing financial income.
Marketing & Trading Assistant at Starpeak Equity Futures
January 1, 2015 - August 31, 2015
Provided assistance in marketing and trading operations.
Food and Beverages Trainee at 5-Stars Hotel Borobudur Jakarta
February 1, 2012 - July 31, 2012
Completed a service trainee program focused on food and beverage operations.

Education

Business Management student at ICL Graduate Business School
January 1, 2026 - May 1, 2026
BBA Tourism Business & Management at Universitas Sahid Jakarta
January 1, 2016 - December 31, 2016
Diploma Hospitality Management at Tridaya Tourism Academy
January 1, 2014 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment