Available to hire
Hi, I’m Patrícia! With over 20 years of experience as a journalist and PR professional, I’ve built a career crafting compelling stories, managing global PR campaigns, and delivering impactful communication strategies. My expertise spans journalism, public relations, event management, translation and professional training, with a focus on business, finance, gastronomy, and tourism.
I specialize in transforming complex ideas into clear, captivating messages that resonate with diverse audiences. Building strong media relationships and creating meaningful connections is my passion.
Fluent in Portuguese, English, French, German, Italian, and Spanish (with a of Luxembourgish), I thrive in multicultural environments. Whether it’s designing strategic communication plans, training teams, organizing high-profile events, writing press articles, or translating content, my goal is always the same: to inform, inspire, and connect across borders.
Let’s create something extraordinary together!
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Language
Portuguese
Fluent
English
Fluent
French
Fluent
German
Advanced
Spanish; Castilian
Advanced
Italian
Advanced
Luxembourgish, Letzeburgesch
Beginner
Work Experience
Freelance journalist / Copywriter / Content creator / Translator / Certified trainer
October 1, 2021 - October 27, 2025Freelance journalist, copywriter, proofreader and translator for press agencies, régies and editorial offices in Luxembourg and Portugal such as Mediahuis, Luxe Taste & Style, Decisão magazine and other newspapers, radio, digital media and television. Speaks and writes in six languages. Manages and broadcasts the digital channel LeitMotiv with inspirational video interviews and real-life cases.
Commercial Journalist / Sales executive at Saint Paul S.a. – Lusophone Media
September 30, 2021 - September 30, 2021Promote advertising space to clients and negotiate contracts, manage a portfolio of clients in Luxembourg and the Greater Region. Write advertorials in Portuguese, French and German. Lead special editions and research potential partners for editions.
Training Manager at Regional Initiative and Management Centres in Luxembourg (CIGR Grevenmacher, CIGL Walferdange and CIGR Steinsel)
February 1, 2016 - February 1, 2016Conceive annual training plans, select training suppliers, conduct regular employee evaluations, manage the training budget, and serve as professional trainer for company employees.
Press Correspondent (freelancer) at Contacto newspaper
September 1, 2013 - September 1, 2013Write articles and advertorials across economics, lifestyle, culture and fashion; produce photo essays and interviews. Radio Latina host for a health and well-being segment.
Public Relations Director at Forward Public Relations
July 1, 2011 - July 1, 2011Customer service and supplier management; development and implementation of client communication plans; organize B2C & B2B events; manage media relations and press conferences.
Public Relations Iberian Coordinator at Sonae Sierra
August 31, 2009 - August 31, 2009PR & Communication strategy for 20 shopping centers in Portugal and 12 in Spain; manage press agencies; train shopping managers and marketing teams; monitor press clipping; coordinate content for websites and corporate multimedia.
Marketing and Customer Services Director at PM Eventos Promocionais / PM Design
December 31, 2000 - December 31, 2000Manage customer portfolio, develop proposals, supervise promotional events, lead accounts managers and designers, coordinate media relations and supplier selection.
Account Executive/Public Relations at En Garde!
December 31, 1995 - December 31, 1995Advertising and events organization; client liaison and press relations.
Customer Service Director at Publihappening
December 31, 1993 - December 31, 1993Prospection of clients; organize promotional campaigns and conferences; host and interpret during events; head of public relations.
Freelance Journalist / Copywriter / Content Creator / Translator / Certified Trainer at Self-employed / Freelance
October 1, 2021 - October 27, 2025Freelance journalist, copywriter, proofreader and translator for press agencies, régies and editorial offices in Luxembourg and Portugal; research exclusive stories on entrepreneurship, lifestyle and culture; conduct interviews and produce articles; manage the LeitMotiv digital channel with inspirational video interviews.
Commercial Journalist / Sales Executive at Saint Paul S.a. – Lusophone Media (Contacto newspaper, Radio Latina and Magazine Decisão), Luxemburger Wort and other Press Group Media
September 30, 2021 - September 30, 2021Promoted advertising space, negotiated contracts; managed a diverse client portfolio in Luxembourg and the Greater Region; authored advertorials in Portuguese, French and German; produced special editions and conducted partner research; handled social media and press clipping; conducted entrepreneur interviews; photo-reporter; radio host.
Training Manager at Regional Initiative and Management Centres in Luxembourg (ADEM) – CIGR Grevenmacher, CIGL Walferdange and CIGR Steinsel
February 29, 2016 - February 29, 2016Designed annual training plans, selected providers, evaluated employees, managed budgets, and delivered professional training.
Public Relations Director at Forward Public Relations
July 31, 2011 - July 31, 2011Managed client services and suppliers; developed and implemented communications plans; organized B2C & B2B events; oversaw media relations and press conferences.
Account Executive/Public Relations at En Garde! Advertising and Events Organization Agency
December 31, 1995 - December 31, 1995Account management and public relations; contributed to campaigns and events.
Customer Service Director at Publihappening agency
December 31, 1993 - December 31, 1993Prospected customers; organized promotional campaigns and host programs; provided translation/interpreter support; led public relations.
Certified Language Trainer at Landakademie, Luxembourg
December 31, 2023 - December 31, 2023Portuguese language trainer (all levels) for Luxembourg Ministry of Education adult courses; certified trainer and course development.
Invited Teacher at School of Tourism and Technology of the Sea – Peniche
December 31, 2011 - December 31, 2011Professor of Bac+3; disciplines include Trade Fairs and Exhibitions; Etiquette and Protocol; Public Relations.
Professor at University ISLA
December 31, 2011 - December 31, 2011Professor of Master 'Image, Protocol and Events'; discipline 'Post-Assessment Tools Events'.
Assistant Teacher at Estoril Higher School of Tourism
December 31, 2011 - December 31, 2011Master of 'Tourism'; taught 'Public Relations' and related modules.
Professional Trainer at FH Henriques & Associados (Training Academy)
December 31, 2011 - December 31, 2011Training in 'Events organization and management' for Marketing and Publicity professionals.
Professional Trainer at Posicionandum and ICP – International Consultancy Portugal
December 31, 2011 - December 31, 2011Professional trainer for communication agencies; delivered courses on communication.
Freelance Journalist / Press Officer / Translator at Self-employed / PCM Communication
November 1, 2024 - October 27, 2025Independent journalist and PR consultant providing media relations, press materials and translation services; built relationships with leading media; produced articles for Forbes, Luxe Taste & Style, Contacto, Decisão and Silicon Luxembourg; conducted interviews with business leaders and political figures; organized media launches and press events; delivered professional training in communication and business management for institutions such as Landakademie and ORSYS.
Public Relations / Freelance Journalist / Copywriter / Translator / Certified Trainer at PCM Communication
October 1, 2024 - October 1, 2024Led PR campaigns, media outreach and content creation for diverse clients; wrote advertorials and articles in Portuguese, French and German; coordinated media launches and press events; provided translation services and delivered training on effective communication.
Advertorial Journalist / Sales Executive at Saint Paul S.A. – Lusophone media (Contacto, Radio Latina and Decisão), Luxemburger Wort, Télécran, and other press group media
September 1, 2021 - September 1, 2021Sold advertising space and managed a broad client portfolio across Luxembourg and the Greater Region; produced over 500 advertorials and interviews in Portuguese, French, and German; organized special editions on health and tourism; oversaw digital media management and content production; translated advertising content across multiple languages.
Training Manager at Three Regional/Local Initiative and Management Centres in Luxembourg (ADEM) – CIGR Grevenmacher, CIGR Steinsel, CIGL Walferdange
February 1, 2016 - February 1, 2016Developed and implemented annual training plans, selecting training providers and managing the training budget; coordinated the training of employees and managed evaluation processes.
Press Correspondent (freelancer) at Contacto’s newspaper & Radio Latina
September 1, 2013 - September 1, 2013Freelance press correspondent covering economics, lifestyle, culture and fashion; produced articles, advertorials and conducted interviews; created photo-reportages; hosted a daily Health and Well-being chronicle on Radio Latina.
Public Relations & Communication Coordinator at Sonae Sierra
August 1, 2009 - August 1, 2009Developed and executed annual PR strategies for 20 shopping centers in Portugal and 12 in Spain; managed budgets; led teams of 12 press agency professionals; acted as official spokesperson; trained center managers and marketing teams; oversaw media relations and daily media monitoring; prepared speeches, press releases, presentations; organized national-level press conferences; contributed to CSR campaigns.
Marketing and Customer Services Director at PM Eventos Promocionais / PM Design
December 1, 2000 - December 1, 2000Managed client portfolios, developed proposals, and coordinated promotional events; supervised teams and handled media relations for advertising campaigns.
Account Executive/Public Relations at En Garde!
January 1, 1995 - January 1, 1995Managed public relations, organized events, and supervised media contacts.
Customer Service Director at Publihappening Agency
January 1, 1993 - January 1, 1993Handled customer relations, promotional campaigns, and conference organization.
Education
Freelance Journalist certification at British College of Journalism
January 1, 2018 - January 1, 2020Post-Graduation in Consumption, Market and Consumers (Master) at ISCTE/INDEG – Lisbon
January 1, 2002 - October 27, 2025Master of Business Administration (MBA) at Espaço Atlântico, BPA and ANJE
January 1, 1993 - October 27, 2025Graduation in International Relations at Universidade Moderna - Lisbon
January 1, 1992 - October 27, 2025Freelance Journalist certification at British College of Journalism
January 1, 2018 - December 31, 2020Post-Graduation in Consumption, Market and Consumers (Master) at ISCTE/INDEG – Lisbon
January 1, 2002 - October 27, 2025Master of Business Administration (MBA) at Espaço Atlântico, BPA and ANJE
January 1, 1993 - October 27, 2025Bachelor in International Relations at Universidade Moderna - Lisbon
January 1, 1992 - October 27, 2025Freelance Journalist certification at British College of Journalism
January 1, 2018 - January 1, 2020Master in Consumption, Market and Consumers at ISCTE/INDEG – Lisbon (PT)
January 1, 2002 - January 1, 2002MBA (Master of Business Administration) at Espaço Atlântico, BPA and ANJE
January 1, 1993 - January 1, 1993Bachelor in International Relations at Universidade Moderna - Lisbon (PT)
January 1, 1992 - January 1, 1992Qualifications
Certified Trainer (CAP - Certificate of Pedagogical Aptitude)
February 1, 2009 - October 27, 2025Data-Driven Content Marketing – Certificate of Completion
January 1, 2022 - December 31, 2022Intensive Course of Creative Writing (Nov 2009/Feb 2010)
November 1, 2009 - February 28, 2010Training of Trainers in Marketing
March 1, 1996 - October 27, 2025CAP - Certificate of Pedagogical Aptitude
February 1, 2009 - October 27, 2025Data-Driven Content Marketing
January 1, 2022 - October 27, 2025Intensive Course of Creative Writing
November 1, 2009 - February 28, 2010Training of Trainers in Marketing
January 1, 1996 - December 31, 1996CAP - Certificate of Pedagogical Aptitude
February 1, 2009 - March 1, 2009Data-Driven Content Marketing – Certificate of Completion
January 1, 2022 - January 1, 2022Intensive Course of Creative Writing
November 1, 2009 - February 1, 2010Training of Trainers in Marketing
March 1, 1996 - October 1, 1996Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
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