Patrick Joynt

Conduct surveys, concept testing, behavioral analysis, usability testing, prototype testing, information architecture studies (card sorting, tree testing), competitive analysis, and qualitative interviews for video game clients. Deliver end-to-end research from study design through synthesis and stakeholder socialization, supporting decisions across AAA, mobile, and F2P. Manage vendors for recruiting/logistics and help build research capability and operational infrastructure as needed.

Led a six-month global research initiative across five countries and six languages to support go-to-market planning for a major title. Conducted interviews, play tests, UX testing, and quantitative research for game development and marketing across the development lifecycle. Managed end-to-end research on game quality and marketing, partnering with product, marketing, and go-to-market stakeholders to ensure research influenced audience-relevant decisions and supported branding/naming/marketing.

Led UX research for League of Legends: Wild Rift, evaluating and surfacing improvements to the mobile player experience. Designed and executed player behavior and preference research that informed marketing decisions and commercial strategy. Built studies using surveys and qualitative methods (IDIs, focus groups), and partnered with mobile apps, marketing, and influencer teams to define objectives and research plans. Managed research vendors and ensured methodology and project quality through completion.