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I’m a Digital Marketing Executive specialising in SEO, paid search, and performance optimisation for multi-market eCommerce. I hands-on manage technical and on-page SEO, LLM/AI search initiatives, and geo/AI-driven visibility, combining data analysis with practical site improvements to turn search performance into measurable growth. Across the UK and Australia and in multiple European markets, I’ve delivered strong results in organic traffic and engagement, while also optimising Google Ads and Performance Max campaigns to improve impressions, CTR, and ROAS. I also support digital PR and off-page SEO, manage affiliate partner performance, and report insights using tools like GA4, GSC, Looker Studio, and SEMrush to continuously refine strategies.…I’m a Digital Marketing Executive specialising in SEO, paid search, and performance optimisation for multi-market eCommerce. I hands-on manage technical and on-page SEO, LLM/AI search initiatives, and geo/AI-driven visibility, combining data analysis with practical site improvements to turn search performance into measurable growth. Across the UK and Australia and in multiple European markets, I’ve delivered strong results in organic traffic and engagement, while also optimising Google Ads and Performance Max campaigns to improve impressions, CTR, and ROAS. I also support digital PR and off-page SEO, manage affiliate partner performance, and report insights using tools like GA4, GSC, Looker Studio, and SEMrush to continuously refine strategies.

Patrizia Bitonti

SEO Expert, PPC Manager, Digital Marketer, +2

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I’m a Digital Marketing Executive specialising in SEO, paid search, and performance optimisation for multi-market eCommerce. I hands-on manage technical and on-page SEO, LLM/AI search initiatives, and geo/AI-driven visibility, combining data analysis with practical site improvements to turn search performance into measurable growth. Across the UK and Australia and in multiple European markets, I’ve delivered strong results in organic traffic and engagement, while also optimising Google Ads and Performance Max campaigns to improve impressions, CTR, and ROAS. I also support digital PR and off-page SEO, manage affiliate partner performance, and report insights using tools like GA4, GSC, Looker Studio, and SEMrush to continuously refine strategies.…I’m a Digital Marketing Executive specialising in SEO, paid search, and performance optimisation for multi-market eCommerce. I hands-on manage technical and on-page SEO, LLM/AI search initiatives, and geo/AI-driven visibility, combining data analysis with practical site improvements to turn search performance into measurable growth. Across the UK and Australia and in multiple European markets, I’ve delivered strong results in organic traffic and engagement, while also optimising Google Ads and Performance Max campaigns to improve impressions, CTR, and ROAS. I also support digital PR and off-page SEO, manage affiliate partner performance, and report insights using tools like GA4, GSC, Looker Studio, and SEMrush to continuously refine strategies.

Available to hire

I’m a Digital Marketing Executive specialising in SEO, paid search, and performance optimisation for multi-market eCommerce. I hands-on manage technical and on-page SEO, LLM/AI search initiatives, and geo/AI-driven visibility, combining data analysis with practical site improvements to turn search performance into measurable growth.

Across the UK and Australia and in multiple European markets, I’ve delivered strong results in organic traffic and engagement, while also optimising Google Ads and Performance Max campaigns to improve impressions, CTR, and ROAS. I also support digital PR and off-page SEO, manage affiliate partner performance, and report insights using tools like GA4, GSC, Looker Studio, and SEMrush to continuously refine strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

German

Beginner

Work Experience

Digital Marketing Executive (SEO & Paid Search) at Gemondo – E-commerce

July 20, 2021 - June 20, 2026

Hands-on role focused on SEO, GEO, paid search, and performance optimisation for a multi-market eCommerce platform. Executed SEO, LLM SEO, GEO, and AEO initiatives by optimising content and site structure for both traditional and AI-driven search. Performed in-depth SEO and performance analysis using GSC, GA4, and SEMrush to identify opportunities and technical issues. Achieved +75% organic traffic growth in the UK and +60% in AU within 8 and 4 months respectively. Identified and resolved technical SEO issues, improved internal linking, and aligned keyword research with search intent. Improved UX and on-site engagement, reducing bounce rate by 10% through data-led optimisation. Supported digital PR and off-page SEO activities to strengthen domain authority and backlink quality. Managed and optimised Google Ads and Performance Max campaigns, increasing impressions and CTR by 20% and delivering a 30% improvement in target ROAS. Coordinated international PPC across DE, FR, IT, ES, AU, and

Digital Marketing Volunteer at Apart of Me

November 1, 2020 - July 20, 2021

Supported the digital launch and growth of a mental health app in the Italian market. Developed and executed a digital marketing plan for market entry. Designed and implemented a PR and awareness strategy. Planned, managed, and optimised Google Ads campaigns. Conducted A/B testing and performance analysis to improve results, increasing app downloads by 20% through campaign optimisation. Created and scheduled social media content across platforms.

Social Media Marketing Volunteer at Para Dance UK & Yes to Life Charity

April 1, 2019 - April 1, 2020

Analysed social media performance and produced insight-driven reports. Created and published strategic content to drive traffic and engagement. Planned and launched a crowdfunding marketing campaign, raising £15,000.

Freelance Translator & Content Editor

April 1, 2013 - September 20, 2014

Translated e-commerce and marketplace listings (German to Italian) for eBay and Amazon. Edited and optimised website and marketing content including emails, newsletters, and brochures. Supported early-stage content optimisation and localisation.

Events & Communications Specialist at Europace Group

May 1, 2006 - January 1, 2012

Planned and delivered conferences and events across Europe. Managed timelines, budgets, suppliers, and stakeholders. Created and executed communication and marketing campaigns. Supported media planning and advertising sales activities. Contributed to winning and managing major clients including Mercedes-Benz and Suzuki.