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Hello! I’m Patricia Plaja, a product designer and researcher who bridges qualitative insights and behavioural data to create intuitive, user-centered solutions across gaming, adtech, and Web3. With 5+ years of experience, I thrive at the intersection of design and strategy, turning complex user needs into clear product direction that resonates with communities and business goals. I work with cross-functional, agile teams to deliver ethical, inclusive experiences. I draw on deep research to inform everything from content strategy to UX interfaces, and I enjoy turning data into actionable recommendations and scalable design systems. Based in Calgary, Canada, I collaborate globally and am passionate about turning ambitious ideas into tangible products that people love.…Hello! I’m Patricia Plaja, a product designer and researcher who bridges qualitative insights and behavioural data to create intuitive, user-centered solutions across gaming, adtech, and Web3. With 5+ years of experience, I thrive at the intersection of design and strategy, turning complex user needs into clear product direction that resonates with communities and business goals. I work with cross-functional, agile teams to deliver ethical, inclusive experiences. I draw on deep research to inform everything from content strategy to UX interfaces, and I enjoy turning data into actionable recommendations and scalable design systems. Based in Calgary, Canada, I collaborate globally and am passionate about turning ambitious ideas into tangible products that people love.

Patricia Plaja

Product Designer, UX Designer, UI Designer, +2

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Hello! I’m Patricia Plaja, a product designer and researcher who bridges qualitative insights and behavioural data to create intuitive, user-centered solutions across gaming, adtech, and Web3. With 5+ years of experience, I thrive at the intersection of design and strategy, turning complex user needs into clear product direction that resonates with communities and business goals. I work with cross-functional, agile teams to deliver ethical, inclusive experiences. I draw on deep research to inform everything from content strategy to UX interfaces, and I enjoy turning data into actionable recommendations and scalable design systems. Based in Calgary, Canada, I collaborate globally and am passionate about turning ambitious ideas into tangible products that people love.…Hello! I’m Patricia Plaja, a product designer and researcher who bridges qualitative insights and behavioural data to create intuitive, user-centered solutions across gaming, adtech, and Web3. With 5+ years of experience, I thrive at the intersection of design and strategy, turning complex user needs into clear product direction that resonates with communities and business goals. I work with cross-functional, agile teams to deliver ethical, inclusive experiences. I draw on deep research to inform everything from content strategy to UX interfaces, and I enjoy turning data into actionable recommendations and scalable design systems. Based in Calgary, Canada, I collaborate globally and am passionate about turning ambitious ideas into tangible products that people love.

Available to hire

Hello! I’m Patricia Plaja, a product designer and researcher who bridges qualitative insights and behavioural data to create intuitive, user-centered solutions across gaming, adtech, and Web3. With 5+ years of experience, I thrive at the intersection of design and strategy, turning complex user needs into clear product direction that resonates with communities and business goals.

I work with cross-functional, agile teams to deliver ethical, inclusive experiences. I draw on deep research to inform everything from content strategy to UX interfaces, and I enjoy turning data into actionable recommendations and scalable design systems. Based in Calgary, Canada, I collaborate globally and am passionate about turning ambitious ideas into tangible products that people love.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

UX & Market Researcher at UXR Study (Contract)

April 1, 2025 - October 30, 2025

Conducted in-depth qualitative research and user interviews to identify friction points across digital platforms. Transformed insights into clear, actionable product recommendations—shaping content strategy and interface design. Partnered with cross-functional teams to co-create educational tools tailored to non-profit institutions and research organizations. Led interviews with research experts across finance, gaming, sports, and health to create educational content for a platform podcast.

Product Designer & Gamification Consultant at Web3 ICONIC

May 1, 2024 - May 1, 2024

Created gamification strategies for a mobile sports platform (Vennio), focusing on reward systems based on user activity to increase retention (Web3). Led UX mobile-first learning tools using wireframing and prototyping (Figma), ensuring intuitive navigation and accessibility. Contributed to a company-wide Design System for cross-platform consistency. Supported quantitative and qualitative user research to understand target audiences. Advocated for user-centric design for Vennio and provided accessibility guidelines for UX practices. Collaborated with stakeholders to refine product features, boosting engagement by 20%.

Founding Game Designer at Ovation Studio

May 1, 2024 - May 1, 2024

Designed and iterated core loops and monetization mechanics for a free-to-play mobile sports game, improving retention and engagement KPIs during early testing (A/B testing). Built intuitive UI for league systems; created flowcharts, feature layouts, and design briefs to guide cross-disciplinary teams. Developed cooperative PvE/PVP modes and event content to drive growth.

Level Designer at Innogames

July 1, 2022 - July 1, 2022

Designed and implemented event-based levels for Sunrise Village, a F2P RPG mobile game, increasing LiveOps content pipeline by 25%. Partnered with UX designers to refine Live Ops events interfaces, improving usability by 25%. Created event-based levels, including layout, in-game quests, rewards, and cinematic cutscenes for key timed events. Balanced event economy, rewards, and pacing to increase retention by 15%. Created and maintained game design documentation using JIRA and Confluence. Collaborated with developers, UX designers, and project managers to realize stakeholders’ visions. Conducted competitor analysis using Sensor Tower to identify growth opportunities.

Junior Game Designer at Coolgames

September 1, 2020 - September 1, 2020

Designed new content for Daily Sudoku on Facebook as part of the Live Ops and Events design team, driving user engagement through feature updates. Created wireframes and interactive prototypes to test new game mechanics and feature updates. Produced game design documents (GDD) for new features. Collaborated with multiple disciplines in an Agile environment. Built quick prototypes (level design) in Unreal Engine to test ideas for future products.